192 episodes

Each episode gives listeners insight on how to develop and implement a podcast into their business' marketing strategy.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free Open The Mic Newsletter at https://www.getrevue.co/profile/c270m. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

Me - Brett Johnson
Web - https://www.circle270media.com
Web - https://www.notetofutureme.com
LinkedIn - bretthjohnson
FB - circle270media
Twitter - circle270media

Why write a note to myself, when I can pod-journal my thoughts about podcasting?!

Note To Future Me Circle270Media Podcast Consultants

    • Business
    • 4.3 • 4 Ratings

Each episode gives listeners insight on how to develop and implement a podcast into their business' marketing strategy.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free Open The Mic Newsletter at https://www.getrevue.co/profile/c270m. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

Me - Brett Johnson
Web - https://www.circle270media.com
Web - https://www.notetofutureme.com
LinkedIn - bretthjohnson
FB - circle270media
Twitter - circle270media

Why write a note to myself, when I can pod-journal my thoughts about podcasting?!

    To Charge or Not To Charge Your Podcast Guests

    To Charge or Not To Charge Your Podcast Guests

    It is now being reported from FTC disclosure rules that podcasts guests are paying hosts up to $50K for an interview. https://www.linkedin.com/posts/activity-6960600997031198720-fcG3 (The disclosures around that exchange aren’t always clear or even existent.) The broader podcast industry hasn’t discussed standards around disclosures, and some podcasters don’t know this is happening.
    The concern many podcasters are expressing is that it taints the medium. That "we are going astray from the core podcasting values that built this space."
    Or are we now maturing as a medium? Do we now have a better grasp that the content that podcasters create has value? Though it would be argued that it's not the content being sold, the listeners are. But doesn't content and listeners go hand-in-hand? If you don't have great content, you don't have listeners.
    We need to start giving our listeners and podcasters more credit.
    Listeners have all the power to make a podcast worth something to the podcaster, whatever that may be. It may be monetizing the content, or just creating and nurturing a community of followers. And give the podcasters credit as well. They know to have a following, they need to deliver content that keeps listeners engaged and respected.
    Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com
    Subscribe to my free https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.
    Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP
    Copyright 2022 Circle270Media Podcast Consultants

    • 9 min
    Tips To Get More Listeners

    Tips To Get More Listeners

    Here as some tips for you to implement to get your podcast listened to by more people.
    Invest in the best quality audio
    You’ve heard this one before but it bears repeating. Don’t underestimate the importance of quality audio production. Services like Circle270Media Podcast Consultants can support you with making sure you have the best sounding podcast your budget can afford. If it’s difficult for your audience to listen to your podcast… they’ll stop listening to your podcast.
    Release consistently
    Pick a day and time and stick with it. Research shows early week is great for business or personal growth podcasts, for example. And the latter part of the week for more light, entertainment, and lifestyle podcasts. But that doesn’t mean you have to release at that time based on your podcast content. Be sure to release your episodes on the day and time your audience expects to download it. And a schedule that fits YOUR schedule. Become a part of your listeners' routine.
    Purchase the url for your podcast
    You may not use it right away. But when you’re ready it will be yours. Currently, Apple Podcasts has no restrictions regarding two or more shows having the same name. So owning the url is critically important.
    Upload your podcast to your website or create a specific website for your podcast
    If your existing website is different from the name of your show, be sure to buy the domain for your podcast. Then redirect it to your website. Use the podcast url when asking people to visit the website on your podcast. For example, If the url of your business website is allthingspopcorn.com but the name of your podcast is Movies And Snacks. Ask your listeners to go to moviesandsnacks.com and have that url redirected to allthingspopcorn.com.
    Transcribe each podcast episode
    Services such as Sonix, Headliner, and Descript are affordable and make transcribing your podcast episodes quick and easy. Use these transcripts to write your show notes, and social media posts. As well as find content for your audiograms. Then write detailed show summary notes and upload them to your hosting platform, your website and YouTube.
    Detailed show notes can be created from a transcription of your episode and should include a number of things. The description of your episode, a few key takeaways, some time-stamped highlights, your guest bio and headshot, and resource hyperlinks of items mentioned or promoted on the episode. It’s all about the SEO for your content.
    Promote with Audiograms and use the caption feature
    Companies like Headliner and Wavve make creating audio clips simple. Use the cover art of the episode along with up to 59-second audio clip to post to your social media. The 59-second mark is important if you want your audiogram to play in its entirety when people scroll their feeds.
    Upload your podcast and your audiograms to YouTube
    Take advantage of expanded discovery possibilities using the second largest search engine in the world. Be sure to upload your show notes. And don’t forget a link to the episode so people can link directly to your episode to share with others.
    Do not underestimate the importance of #hashtags
    Use them in all your posts promoting the podcast. This is a step you may be tempted to skip to save time. Don’t skip it. It can make all the difference in getting your podcast episode discovered by new listeners, and the press and media.
    Send out an announcement email to your guests with podcast assets
    When working with guests, make sure you ask them what they could use from you to promote the episode. As well as who to send podcast assets to. These podcast assets will probably include, for starters, links to the episode on Apple Podcasts and Google Podcasts. By using these, users can link directly to your episode. Speaking of links, don’t forget to give them a link to your podcast website, and a specific link to that episode on the site. Be sure to...

    • 6 min
    Where To Promote Your Podcast

    Where To Promote Your Podcast

    Your podcast has an audience - it’s just a matter of finding it. And the easiest way to do so is to promote your podcast.
    But where do you start?
    Let's get you started with this episode.
    Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com
    Subscribe to my free https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.
    Copyright 2022 Circle270Media Podcast Consultants
    Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

    • 7 min
    The Truths About Podcast Monetization

    The Truths About Podcast Monetization

    Some interesting results from a study done by Improve Podcasts, conducted as an online survey in Q1 2021 and received responses from 1,076 people who self-identified as podcasters, the majority of whom were located in the U.S.
    Why I want to spotlight this study is this - many of the podcasting statistics were surprising. But also shed a lot of light on the current state of podcasting, and points toward new future trends.
    Here are the TOP 12 Actionable Highlights, Trends, and Podcasting Statistics.
    https://improvepodcast.com/podcasting-statistics-data/ (Improve Podcasts Study of Podcasters)

    Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com
    Subscribe to my free https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.
    Copyright 2022 Circle270Media Podcast Consultants
    Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

    • 6 min
    Getting Noticed in the Podcast Clutter

    Getting Noticed in the Podcast Clutter

    How do you cut through the clutter uh of over a million podcasts, compete with the big players, and drive leads to your business?
    In just 9 minutes you'll find out.
    Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com
    Subscribe to my free https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.
    Copyright 2022 Circle270Media Podcast Consultants

    • 9 min
    Taking A Break From Podcasting Deep Dive

    Taking A Break From Podcasting Deep Dive

    Take a break - it's ok. I talk more about my break, and why you should not feel guilty about your occasional breaks.
    Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com
    Subscribe to my free https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.
    Copyright 2022 Circle270Media Podcast Consultants
    Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

    • 6 min

Customer Reviews

4.3 out of 5
4 Ratings

4 Ratings