Notes From The Executive Podcast with Mina Amso

Mina Amso
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81% of our listeners don't realise they haven't followed. Please do!! The Executive tells the incredible stories behind the business success of the movers and shakers of local world - New Zealand. The business thinkers, CEOs, founders, creatives, disruptors and doers who are reshaping industries and rewriting the rules. Unscripted. Unedited. You will learn the lessons, failures, mindset, philosophies and practical actionable know-how on how they did it to get ahead. So you can think bigger and differently and achieve more success in business and life. Hosted by Founder & Host Mina Amso.

  1. 6 Things That Made This Podcast Top 10 on Apple New Zealand In One Year (What I Learnt)

    قبل ٥ أيام

    6 Things That Made This Podcast Top 10 on Apple New Zealand In One Year (What I Learnt)

    One year. Over 40 guests. Hundreds of hours. And a podcast that started with zero budget now ranking top 10 next to global giants like Alex Hormozi.Mina Amso is the host of Notes From the Executive, a top 10 business podcast on Apple Podcasts New Zealand. With a background in journalism and a gift for authentic conversation, she interviews kiwi founders, leaders, and changemakers about the real stories behind entrepreneurship. Her show is where business meets humanity, offering powerful insights for purpose-driven professionals ready to grow.If you're building something with purpose, this podcast is for you.In this special solo episode, I take you behind the scenes of Notes From the Executive why I started it, the lessons that nearly broke me, and the moments that reminded me I was born for this.You’ll learn:- Why I left a career in pharmacy to pursue a dream in media- The real cost (financial, emotional, and spiritual) of building a premium show in NZ- How I landed top business guests — and what made some of them cry on air- Why rejection hurts more than you expect — and how I learned to keep going- The one decision that changed everything- What I wish I knew when I started- Why “consistency” is harder than it looks- How I made this podcast different good — not just “another show”If you’ve ever doubted your voice mattered…If you’ve wanted to be more visible, but feared judgment…If you’re building something of your own, with more heart than hype…Then this one’s for you.💬 Drop your questions in the comments — I want to know what you’re loving about this podcast? What's your favourite episode? 👇 Watch the full episode and don’t forget to subscribe if you believe in honest, unfiltered, high-trust conversations that matter.🔔 Subscribe here: https://www.youtube.com/@NotesFromTheExecutivePodcast🎧 Listen on Apple & Spotify: https://shorturl.at/5PRDI💼 Want to be on a podcast? Visit https://podcastguest.co.nz📩 For brand partnerships or guest opportunities: mina@minaamso.com#NotesFromTheExecutive #MinaAmso #PodcastingNZ #WomenInBusiness #VisibilityMatters #EntrepreneurshipNZ #ImposterSyndrome #NZPodcasts #podcastjourney Timestamps00:00 - Introduction & Podcast Purpose 01:30 - Mina’s Journey: From Pharmacy to Media 03:00 - Inspiration from Oprah Winfrey 05:00 - Starting the Podcast During COVID-19 07:00 - Transition to Business & Entrepreneurship Focus 09:00 - Challenges of Podcasting: Costs & Teamwork 11:00 - Building Partnerships and Sponsorships 13:00 - The Importance of In-Person Interviews 15:00 - Achieving Top 10 Podcast Status 17:00 - Dealing with Analytics & Low Views 19:00 - Favorite Guests & Memorable Moments 21:00 - Lessons Learned: Consistency, Commitment, and Growth 23:00 - Building Community & Future Vision

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  2. Flexible Work That Boosts Profits & Productivity | Ellen Ford (NZ)

    ٧ سبتمبر

    Flexible Work That Boosts Profits & Productivity | Ellen Ford (NZ)

    Former New Zealand Army officer Ellen Ford (PhD) reveals flexible work strategies from “Work School Hours” to lift profits and productivity, business tips on time management and self-improvement.   ABOUT THE EPISODE Ellen Ford—ex–NZ Army officer, leadership PhD, TEDx speaker, and author of “Work School Hours” - shares a pragmatic blueprint for flexible work that raises productivity, profits, and employee wellbeing. We cover Belonging, Autonomy, Purpose leadership, outputs-over-hours, and steps any employer can apply across New Zealand, Australia, and beyond.   What you’ll learn ◽️ Flexible work that boosts profits andproductivity (not just perks) ◽️ Belonging–Autonomy–Purpose: the leadership modelthat scales ◽️ Outputs-over-hours: measure results, notpresence ◽️ Time management tactics that remove busywork ◽️ Policies and scripts that support parentswithout losing performance ◽️ Lessons from military leadership and NZ Armyimplementation ◽️ How to pilot “Work School Hours” in any team   Episode Sponsor www.podcastguest.co.nz   Timestamps 00:00 Intro and why this episode matters for leaders andparents 00:37 What changes when work is designed for people—profitsincluded 02:42 Ellen’s mission to improve the working world 03:34 Self-efficacy, impossible missions, and changingsystems 05:35 The Afghanistan evacuation lesson: audacity andteamwork 06:12 Motherhood, business, and the origin of “Work SchoolHours” 07:08 Data from 500+ parents: three broken outcomes to fix 08:31 From PhD to practice: leadership research meets realworkplaces 09:11 Advising the NZ Army: inclusive leadership and policyimplementation 10:25 What needed to change: pregnancy, return-to-work, andphysical standards 12:24 Policy vs. practice: why implementation makes orbreaks change 17:50 From talks to a movement: book, TEDx, and publishing 22:52 Real stories: breastfeeding, field exercises, andcorporate parallels 27:21 Why “we used to do it this way” isn’t a strategy 31:02 The three principles: value life outside work, focuson outputs, enable flexibility 33:51 For SMB owners: use flexibility to win top talent youcan’t out-pay 36:09 Outputs over hours: motivate efficiency without fear 38:31 NZ productivity problem: long hours ≠ high value 40:45 Kill busywork: align tasks to outcomes people are paidfor 42:13 Market response: why companies are booking this worknow 45:01 Belonging–Autonomy–Purpose explained (and why profitsfollow) 49:24 Case study: the dairy farm that transformed teamworkand leave 52:37 Autonomy example: presenteeism vs. real productivity 54:59 Purpose that motivates: linking tasks to businessimpact 59:15 Future of work: flexible, commercial, and leader-led 1:03:22 Free eBook for listeners (code below) 1:05:03 Final takeaway: “There’s more in us than we think”   Follow me: LinkedIn: linkin.bio/minaamso   Follow Ellen: https://www.ellenjoanford.com/ Use code MINA100 on Ellen’s website shop page to get Ellen's Book   Follow me: linkin.bio/minaamso   Listen on: Apple podcast: https://shorturl.at/UkJ8v Spotify: https://shorturl.at/YW7bX   Episode Sponsor: www.podcastguest.co.nz

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  3. Lean Startup Mistakes That Destroy You Early On

    ٣١ أغسطس

    Lean Startup Mistakes That Destroy You Early On

    Steven Zinsli knows what startup mistakes are like. He launched his first startup business at 22, later starting Extraordinary, a fast-growing company transforming employee benefits across New Zealand and Australia. In this Episode, Steven shares:⬜ Early startup mistakes and lessons learned.⬜ How Extraordinary evolved and succeeded.⬜ Building networks and a personal brand.⬜ Advice for aspiring entrepreneurs.Episode Sponsor: www.podcastguest.co.nzTimestamp00:00 –Intro02:02 – Growing up with discipline and resilience04:05 – Why founders must love winning | Entrepreneurial mindset explained06:45 – How to start a business after university in New Zealand | 08:15 – First healthcare startup at 22 | Lessons learned from early mistakes09:27 – How to validate startup ideas with customers10:06 – Pivoting a failed idea into success | Startup adaptability and investor feedback14:26 – Building a scalable business model | From healthcare to extraordinary card16:14 – How to get honest investor feedback 17:22 – Scaling to 220+ corporate clients in NZ and Australia18:38 – Pros and cons of being a solo founder20:57 – How to find early investors in New Zealand | Networking and building trust22:39 – Business networking tips | How to grow relationships with investors & advisors26:35 – Why brand building matters for startups | Personal and business branding tips28:52 – Personal brand strategy for entrepreneurs 30:16 – B2B sales strategy in New Zealand | How to land enterprise clients33:21 – How events help you close business deals | Using speakers and experiences34:58 – Startup founder challenges | How to survive discomfort and hard times36:21 – Advice for 22-year-old entrepreneurs | Why experience before a startup helps40:21 – Understanding fiscal buying cycles | Key dates for startup sales strategy42:00 – Customer obsession in startups | Why founders must stay close to customers45:17 – Best way to raise startup capital47:26 – Choosing the right investors | More than just money in capital partnerships49:24 – Why entrepreneurs must think big | Bold mindset for billion-dollar companies50:25 – Biggest mistakes in business | Cash flow, contracts, and financial oversight51:34 – Best decisions in business | Avoiding business death and choosing survival53:33 – Top 3 lessons every entrepreneur must learn | Team, numbers, contracts55:41 – Speed vs slow decisions in business | When to act fast or hold back59:01 – Best industries for entrepreneurs in New Zealand 1:00:26 – Why passion fuels startups | Personal backstory driving extraordinary card1:01:03 – Scaling from New Zealand to global markets1:01:47 – Where to connect with Steven Zinsli | LinkedIn and extraordinary websiteFollow me: LinkedIn: linkin.bio/minaamsoFollow Steven:Website:https://www.extraordinarypay.com/Listen on: Apple podcast: https://shorturl.at/UkJ8vSpotify: https://shorturl.at/YW7bXWatch latest episodes:https://shorturl.at/zpgv5Episode Sponsor: www.podcastguest.co.nz

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  4. Easy Crypto: The $4 Billion Fintech Success Story

    ٢٤ أغسطس

    Easy Crypto: The $4 Billion Fintech Success Story

    Easy Crypto co-founder Janine Grainge started the fintech company in late 2017. Within four years, she’d scaled it to over 250k users and more than NZD $2 billion in trades, smashing big goals in record time.Janine talks about how to start a business with no money, how an entrepreneur mindset work, and how her fintech story shaped how New Zealand do cypto. This fintech startup story started as a business with no money and they have no ideas.She is recognised globally as the crypto expert, a Hi-Tech Inspiring Individual 2023, a Women in Web3 Changemaker, and a UoA 40 Under 40 Innovator.Episode Sponsorwww.podcastguest.co.nzWe cover:- Saying no to “no”.- When a bank wouldn’t open an account.- When her platform gets banned from advertising.- and when a CEO who won’t “shill” in Facebook groups… becomes the companys Australian country manager out of a ban.Timestamp00:00 – Intro02:52 – Janine Grainger childhood lessons on money and resilience04:40 – Should you drop out of high school to become an entrepreneur?07:09 – How to deal with imposter syndrome as a startup founder09:02 – Why Janine believed in Bitcoin before it was mainstream10:36 – The future of digital money and financial systems going digital12:12 – What disruption in crypto really means for New Zealand startups13:28 – How Easy Crypto grew fast with automation and lean operations14:22 – The crazy story of how Janine’s brother built Easy Crypto in 5 days16:31 – Co-founder dynamics: Building a business with your sibling17:32 – How startup co-founders grow together: equity splits, roles & relationship changes21:10 – The power of dreaming big in business (BHAG explained)23:29 – Where young entrepreneurs in New Zealand can find free startup support25:08 – How to validate your business idea and get product-market fit29:10 – How Easy Crypto got customers without paid ads or Google marketing30:45 – How Easy Crypto grew through Facebook groups without shilling (banned story that led to Australia expansion)32:39 – Customer growth journey: From 10M in 18 months to 10M daily turnover34:39 – How Easy Crypto survived competitors copying their code (startup moat story)36:27 – How Easy Crypto convinced KiwiBank after every NZ bank said no (startup banking struggle)40:58 – Easy Crypto expansion into South Africa and the Global South43:37 – Why is cryptocurrency so volatile? Truth about Bitcoin spikes44:47 – The “Wild West” days of crypto and how regulation changed everything47:51 – Why Easy Crypto sold to Swyftx: regulation, costs & consolidation50:56 – Janine’s best business decision vs biggest mistake as a founder53:49 – Finding your WHY as an entrepreneur when the industry changes56:13 – How to connect with Janine Grainger on LinkedInFollow Janine:www.easycrypto.comFollow me: linkin.bio/minaamsoListen on: Apple podcast: https://shorturl.at/UkJ8vSpotify: https://shorturl.at/YW7bXEpisode Sponsor:www.podcastguest.co.nz

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  5. How ChatGPT & AI Is Changing Shopping Forever!

    ١٧ أغسطس

    How ChatGPT & AI Is Changing Shopping Forever!

    Richard Conway is the founder of Pure SEO, one of New Zealand’s top digital agencies. From $200 and a dream, he built a multimillion-dollar business and is now leading his company into an era of AI-driven search and zero-click marketing. In this episode, Richard reveals how Shopify’s ChatGPT integration lets people shop directly with AI potentially making traditional websites not needed. He shares how clients have found him through ChatGPT, and what that means for the future of e-commerce. you’ll learn: adapt or die: the only AI strategy that works for 2025 personal branding: the secret growth weapon for entrepreneurs how to get noticed in a zero-click world (without paying for ads) the #1 ai mistake every business makes (and the simple fix you need) timestamps: 00:00 – intro 01:06 – welcome back richard conway: founder of pure seo new zealand 01:54 – how pure seo started with $200 and a bottle of vodka 02:36 – is seo dead in the era of ai search? 04:29 – seo vs geo vs aeo: what’s the difference? 05:10 – the rise of zero-click searches on google 07:26 – how to optimise for ai-generated summaries 08:44 – leveraging sources and citations for ai search rankings 10:00 – avoiding spammy seo tactics in the ai era 11:30 – why reddit and quora influence ai search results 14:34 – simple steps for businesses to improve ai search presence 16:39 – the unique edge humans have over ai 20:00 – identifying where your customers are and showing up there 21:42 – building brand mentions through community engagement 22:32 – the power of first-party data in a cookieless future 23:36 – why personal branding is crucial in the ai era 24:25 – richard’s personal branding strategy and pillars 26:24 – starting a personal brand from scratch 28:45 – business brand vs personal brand in 2025 30:00 – standing out by doing things differently 31:35 – networking through cold approaches 32:41 – how ai tools like chatgpt choose the “best companies” 35:00 – the paid listings problem in ai recommendations 36:31 – overlap between optimising for google ai and openai 37:10 – following seo thought leaders for ai search insights 38:20 – why enduring marketing principles still matter in ai search 39:05 – the evolution of search since 2009 40:22 – understanding large language model source selection 41:56 – combining pr, seo, and ai strategy for long-term wins 43:30 – how to adapt quickly to ai-driven search changes 44:55 – building authority through consistent brand mentions 46:40 – leveraging ai search insights for competitive advantage 48:05 – why google’s ai search is still the wild west 49:22 – long-term vs short-term ai search strategies 50:50 – the importance of transparency in ai search marketing 52:15 – how to make your brand appealing to ai search engines 53:30 – measuring success in the ai search era 54:48 – overcoming misinformation in ai search results 56:05 – how ai is reshaping the digital marketing landscape 57:26 – preparing your business for the next ai search shift 58:42 – final advice for businesses on ai and seo 01:00:15 – why now is the time to embrace ai in marketing follow richard: linkedin: linkedin.com/in/pureseo watch on youtube: https://youtu.be/7-7qiWeSBJo podcast sponsor: www.podcastguest.co.nz #richardconway #richardconwayseo #richardconwayauthor #richardconwayentrepreneur #pureseofounder #pureseo #seoentrepreneurnz #digitalmarketingnz #howtogettothetopofgoogle #seoexpert #searchengineoptimisation #searchmarketing

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  6. "How I Change 95 Percent of My DNA With THIS" (To Get Glowing Skin)

    ١٠ أغسطس

    "How I Change 95 Percent of My DNA With THIS" (To Get Glowing Skin)

    Dr. Gail Pearson is an nationally respected anesthetist-turned-nutrigenomics advocate with over 30 years of experience in traditional medicine.She served as a specialist anesthesiologist in Auckland, New Zealand, where she gained a reputation for clinical excellence and leadership. Dr. Pearson held senior roles such as serving on the board of one of Auckland’s largest private hospitals and chaired one of the city’s largest groups of anesthetists. Dr. Gail Pearson shares:◽️How Nutrigenomics Helps Entrepreneurs & Busy Professionals◽️The science behind activating your genes for better health (versus supplements)◽️Collagen Activation: How To Make It, Not Take It◽️The anti-aging secrets she uses to stay sharp and energized at 66◽️Why Everyone Should Be on an NRF2 Activator (Backed by Science)Episode Sponsor:Academy Ex - https://shorturl.at/JLutFTimestamps: 00:00 - Intro01:10 - Meet the Rebel Doctor: Why Dr. Pearson Left Traditional Medicine03:50 - Rebel Doctor: Why I Left Medicine & Reversed Aging05:55 - 30 Years in Anesthesia: Dr. Pearson’s Medical Background Explained07:25 - How COVID Took the Human Touch Out of Medicine10:17 - Why Everyone Should Be on an NRF2 Activator (Backed by Science)11:34 - How Nutrigenomics Improves Sleep, Energy & Brain Fog15:38 - Gene Activation vs Supplements: What’s the Real Difference?16:05 - How Nutrition Can Change Your DNA Expression18:52 - Gene Activation vs Supplements: What’s the Real Difference?22:30 - Collagen Activation: Make It, Don’t Take It23:57 - Turmeric, Ashwagandha & NRF2: Potent Natural Combinations26:21 - The NRF2 Pathway: How to Activate Antioxidants in Every Cell Naturally29:40 - Are You Missing the Cellular Support Layer?32:32 - Why I Left Traditional Medicine to Champion Natural Healing34:11 - What Is Oxidative Stress and Why It Accelerates Aging36:37 - AD38:24 - Real Benefits: Hair Growth, Clear Skin, and Energy Boosts39:18 - How Nutrigenomics Helps Entrepreneurs & Busy Professionals42:37 - NRF2 + Activated Collagen: Game-Changer for Women Over 4044:24 - Collagen Beyond Skin: Joints, Gut & Heart Health Benefits45:50 - Regulations & Ethics Around Nutrigenomics Products47:43 - Where to Find Dr. Gail Pearson and Start Your Health JourneyFollow Gail:LinkedIn: linkedin.com/in/dr-gail-pearson-87901320Website: NewLight.earthFollow me: https://www.instagram.com/minaamso/Listen on: Apple podcast: https://shorturl.at/UkJ8vSpotify: https://shorturl.at/YW7bXEpisode Sponsor:Academy Ex - https://shorturl.at/JLutFAfter decades in conventional medicine, Dr. Pearson became increasingly concerned by the chronic conditions she saw in patients, ailments that modern medicine was only managing with pharmaceuticals rather than curing. She observed first-hand the limitations and side effects of pharmaceutical treatments, which opened her mind to alternative approaches. Around 2019, Dr. Pearson discovered the emerging science of nutrigenomics – the study of how nutrition and natural compounds affect gene expression. Impressed by the robust scientific research behind it, she recognized nutrigenomics as a “future of medicine” that could address root causes of illness by supporting the body’s own healing processes.#Nutrigenomics #NRF2Activation #EntrepreneurHealth #BusinessWellness #CEOWellness #CellularHealth #BiohackYourLife #NaturalPerformance #GeneActivation #StressFreeSuccess #BrainFogFix #BurnoutRecovery #HealthOptimization #FunctionalWellness #ExecutiveHealth

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  7. "How I Built A Company Worth Millions Without College!" w/Marisa Fong

    ٣ أغسطس

    "How I Built A Company Worth Millions Without College!" w/Marisa Fong

    Marisa Fong is a pioneering entrepreneur who transformed the recruitment industry in New Zealand. She co-founded Madison Recruitment and scaled it from a two-person startup into a 100-strong enterprise, all without a college degree. In this episode, she explains:◽️How being underestimated became her biggest edge◽️Sales-first strategies that built a national business◽️Why recurring revenue is non-negotiable◽️What psychological safety really looks like at work◽️The mindset shift every first-time founder needsEpisode Sponsor:Academy Ex - https://shorturl.at/JLutF Timestamp00:00 – Intro02:39 – How Marisa Fong’s Mother Shaped Her Work Ethic and Leadership04:21 – Why Marisa Fong Chose Entrepreneurship Over University08:28 – How Marisa Fong’s Husband Became a Stay-at-Home Dad and Broke Stereotypes09:44 – Starting a Business With the Right Partner: Tips for Founders14:32 – Why Purpose and Values Matter in Long-Term Business Growth17:42 – How Marisa Fong Supports Women Entrepreneurs in Aotearoa19:22 – Why Specialization Beats One-Stop Shops in Modern Recruitment24:45 – How to Pitch Your Startup to Investors in a Competitive Market25:58 – AD28:07 – Mentorship vs Coaching: What Early-Stage Founders Really Need31:06 – Marketing to Female Founders: Solving Overwhelm with Done-For-You Solutions32:53 – Timeless Marketing Principles: How to Look Big and Build Trust34:35 – Investing in Brand and Perception: Why Professionalism Matters36:46 – Physical Offices vs. Remote Work: What Works for Recruitment Today37:39 – Would You Start a Recruitment Company Again? Adapting to AI and Tech39:47 – End-to-End AI Recruitment: The Future of Hiring and Workflow Automation42:36 – Common Mistakes New Entrepreneurs Should Avoid in NZ45:15 – How to Stay Resilient Through Business Highs and Lows48:00 – The Power of Listening and Leading With Empathy50:26 – Marisa’s Personal Growth Journey as a Business Leader53:14 – Creating Opportunities for Underrepresented Founders in NZ56:02 – Business Beyond Profit: Giving Back and Creating Impact59:11 – How Founders Can Align Vision With Daily Execution1:01:04 – Business Basics: How to Understand Your Costs, Profit, and Cash Flow1:04:47 – Why Marisa Fong Chose to Exit a Thriving Business1:07:22 – Final Advice From Marisa Fong to the Next Generation of Entrepreneurs1:10:03 – Where to Follow Marisa Fong and Learn More About Her WorkFollow Marisa:LinkedIn: linkedin.com/in/marisafong Follow Me https://www.instagram.com/notesfromtheexecutivepodcast/Listen on: Apple podcast: https://shorturl.at/UkJ8vSpotify: https://shorturl.at/YW7bX Episode Sponsor:Academy Ex - https://shorturl.at/JLutF#femaleentrepreneur #scaleyourbusiness #salesmindset #nzculture #founderstory #noclientsproblem #psychologicalsafety #cashflowtips #recurringrevenuebusiness #buildwithoutinvestors #nichemarketingstrategies #cofounderadvice #aiinrecruitment #newzealandentrepreneurs #marisafong #businesswithoutadegree #kiwis #businessleadership #businessowner #businesstips

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  8. 'This Was Meant To Be A Secret' [Hint: It's Not What You Think] | w/ Scott Wilson

    ٢٨ يوليو

    'This Was Meant To Be A Secret' [Hint: It's Not What You Think] | w/ Scott Wilson

    Scott Wilson is a New Zealand-based digital marketing strategist and expert and the founder of Digital Influence, a Christchurch-based marketing agency in New Zealand. Episode Sponsor: ⁠ @academyex ⁠ https://shorturl.at/JLutF He explains: ◽️ How sending this item helped grab attention of high-ticket clients every time  ◽️ Why most digital agencies are selling you the wrong thing, and how to spot it  ◽️ What’s possibly going to be hot in marketing in 2-3 years time ◽️ What it takes to build a digital marketing company from scratch Timestamps:   00:00 – Intro 00:30 – Why In-Person Marketing Still Works in 2025   01:25 – How to Know If Your Business Idea Will Work   03:34 – How to Find a Gap in the Digital Marketing Industry   06:50 – How Scott Got Clients by Hosting Free Seminars   07:54 – Why You Shouldn’t Wait to Be Perfect Before Starting   09:23 – Best Video Script for Personal Branding and Trust   10:26 – The Simplest Video Script That Works Every Time   12:31 – Why Spending on Ads Early Helps Your Business   13:52 – The Core Formula for Consistent Marketing Results   15:15 – Creating Your Ideal Customer Avatar (Colin & Claire)   17:43 – Turning Customer Pain Points Into Content   20:30 – Don’t Build a Fancy Website First – Do This Instead   21:42 – Shy Entrepreneurs? Join Toastmasters to Build Confidence   24:47 – Teach Only What You’ve Done to Build Authority   27:25 – How Conversations at Events Can Turn Into Clients   28:59 - AD 30:09 – Red Flags: How to Spot Bad Clients Early   32:17 – Signs a Client Isn’t Ready or a Good Fit   33:25 – How to Qualify Clients Who Want to Win   35:42 – How to Price a Strategy Session at $499   36:44 – What Happens in a High-Value Strategy Session   41:51 – Genius Direct Mail: Sending Hammers to Get Clients   44:16 – Why the Hammer Campaign Worked So Well   45:21 – Using Reciprocity to Increase Your Marketing ROI   47:39 – Why Face-to-Face Events Will Dominate in 2025   49:19 – Building a Product Ladder: Free to High-Ticket Offers   51:47 – Why the Word ‘Audit’ Doesn’t Work in Sales Offers   53:33 – What’s Inside a 45-Page Marketing Strategy Report   55:57 – Hiring Mistakes: Lessons from My First Employee   58:08 – Biggest Mistakes I Made as a Marketing Founder   1:02:03 – If I Lost Everything, Here’s How I’d Rebuild   1:04:00 – Start With This: Talk to the Market First   Follow Scott: https://www.linkedin.com/in/scottwilson10x/ Follow me:  linkin.bio/minaamso Listen on:  Apple podcast: https://shorturl.at/UkJ8v Spotify: https://shorturl.at/YW7bX Watch episodes: https://youtube.com/playlist?list=PLV02UOsnqLn4F2Ekrg_xUFvnl-tStCh14&si=C0j5h87OrmIcStUK Episode Sponsor:  @academyex  https://shorturl.at/JLutF #entrepreneurmindset #scaleyourbusiness #marketingstrategy2025 #digitalmarketingtips #founderstory #businessgrowthhacks #clientacquisition #startupadvice #highperformancebusiness #growyourbrand #marketingforservicebusiness #marketingfunnel #leadconversiontips #trustedmarketingadvice #buildabusiness #zeroresultsbigmistake #marketingcaseexample #noclientsproblem #digitalmarketingagencylife #salesandmarketingstrategy#valuefirstmarketing

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81% of our listeners don't realise they haven't followed. Please do!! The Executive tells the incredible stories behind the business success of the movers and shakers of local world - New Zealand. The business thinkers, CEOs, founders, creatives, disruptors and doers who are reshaping industries and rewriting the rules. Unscripted. Unedited. You will learn the lessons, failures, mindset, philosophies and practical actionable know-how on how they did it to get ahead. So you can think bigger and differently and achieve more success in business and life. Hosted by Founder & Host Mina Amso.

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