Nourish Your Brand

Nuggets of branding wisdom to help you attract and connect with your dream clients
  • 3.7 (3)
  • MARKETING
  • UPDATED WEEKLY

Serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers. studiocoya.substack.com

  1. 68. Why nobody remembers your offer

    16H AGO

    68. Why nobody remembers your offer

    If you’ve posted about your offer a bunch of times and people still act like it’s brand new… it’s probably not a content problem. In this episode, I’m breaking down why your offer doesn’t “stick” when it shows up with a different look every time, and how one repeatable visual cue can do the remembering for you. In this episode, we cover: * Why variety makes you entertaining, but repetition makes you recognisable * What a visual anchor actually is (and what it’s not) * A quick test: can someone tell your last 5 posts are about the same offer without reading? Want a second pair of eyes? Submit your brand for some (gentle) roasting here! 🍗 It’s free 👍 ====================== 🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven 💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter 📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

    12 min
  2. 67: Professional doesn't mean personality-free with Ellie Kime

    APR 1

    67: Professional doesn't mean personality-free with Ellie Kime

    I’m joined by Ellie Kime, Business Personality Strategist and founder of Eleanor Mollie. Ellie has spent a decade helping small business owners get themselves across in their copy, their content, and the way they show up. She believes that you are your USP, and in this episode she explains exactly what that means in practice. We get into: * Why “professional” and “personable” can absolutely coexist (and why thinking otherwise is keeping you stuck) * The role of boundaries in showing personality, and why knowing what not to share actually helps you show up more * How to find your personality anchors: the motifs, references and phrases that become your signature About Ellie: Ellie Kime is a business personality strategist, event host and the founder of Eleanor Mollie, where she helps small business owners put more of their personality front and centre. Across a decade-long career, she’s worked with hundreds of small businesses as well as companies such as Pinterest and NOTHS. She believes that you are your USP and is pretty proud of herself for making a career out of being professionally nosy. Find Ellie: * Website: eleanormollie.co.uk * Instagram: @eleanormollie ====================== 💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter 📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

    46 min
  3. 66. Why Your Offer Gets Ignored (Even When It's Good)

    MAR 23

    66. Why Your Offer Gets Ignored (Even When It's Good)

    In this episode I’m breaking down the blending in problem, how to spot it, and what to actually change. * Why writing longer captions and tweaking your messaging won’t fix a visual problem * The screenshot test: a brutally honest way to see if your offer could belong to anyone * 3 things that make an offer look distinct: a visual anchor, contrast, and personality Want a second pair of eyes on your offer? DM me on Instagram or send me an email, I’d love to take a look. ====================== 🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven 💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter 📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

    15 min
  4. 65: Get Out of Freeze Mode and Start Selling with Rachel Emma Waring

    FEB 13

    65: Get Out of Freeze Mode and Start Selling with Rachel Emma Waring

    In this episode, Rachel shares what it actually takes to keep your energy up when you’re selling, how to snap yourself out of tunnel vision, and what rebuilding confidence can look like after a pivot. You’ll also hear why simplifying your message is often the smartest strategy, and how “scrappy launch energy” can help you show up consistently without getting stuck in perfectionism. What we cover: * How to shift your energy when it dips (without forcing it) * What pivots can do to your confidence and how to rebuild it * Why creativity and “scrappy” action often beats perfection * The biggest launch mistake Rachel sees Connect with Rachel: Instagram @rachelemmawaring Website: rachelemmawaring.com Luminous Launching: rachelemmawaring.com/luminous-launching ====================== 💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter 📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

    48 min
  5. Ep 64 Why naming your offer isn't enough

    FEB 9

    Ep 64 Why naming your offer isn't enough

    In this episode, I share why naming your offer isn’t enough, what’s actually missing, and how to tell if your offer is still sitting there as shapeless dough when it should be something people can actually picture and buy. In this episode, you’ll learn: * The naming trap: why a name alone keeps you stuck in explanation mode * What “the speech” is costing you (time, energy, and money) * The 3 pieces of a full offer identity (positioning, visual anchor, consistency) * The 4 signs your offer is still dough instead of a fully-formed croissant * How I transformed my own offers by building identity around the name Ready to un-vague your offer? If your offer is sitting there feeling vague and you’re tired of doing “the speech” on repeat, DM me “UN-VAGUE” on Instagram and let’s have a look at what’s missing. ====================== 💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter 📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

    15 min
  6. Ep 63: The Cost of Guesswork

    12/17/2025

    Ep 63: The Cost of Guesswork

    In this episode, I’m talking about what actually changes when guesswork disappears from your brand. Not in a dramatic, burn-it-all-down way, but in the quiet, everyday moments where things suddenly feel lighter. We chat about: * Why your brand feeling “off” usually isn’t aneffort problem * How guesswork sneaks into your visuals and slowly drains your energy * What it feels like when your colours, fonts and direction are already decided * Why being bored of your own branding can actually be a really good sign I also share a personal story about copywriting, how that mirrors what I see with design clients all the time, and why clarity tends to show up as calm, not excitement. ====================== 💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter 📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

    10 min
  7. Ep 62: Does Your Brand Need Better Ingredients?

    11/27/2025

    Ep 62: Does Your Brand Need Better Ingredients?

    In this episode, we run your brand through a gentle taste test… looking at the real signs something’s off, why that happens, and what it actually means to “fix” your brand without burning it all down and starting again. I walk you through: * The subtle signs your visuals are holding you back * Why DIY isn’t the problem (but guesswork is) * How shaky foundations show up in your day-to-day content * What changes once your colours, fonts and vibe are chosen with intention If you’ve been stuck in the loop of tweaking, second-guessing, and avoiding showing up because your brand doesn’t feel like you, this episode will help you see what’s really going on, and what to do next. The Brand Kit Advent Calendar drops December 1st! 12 one-of-a-kind Brand Foundation Kits, to help you get those ingredients right. 👉 Want first pick of the one-of-a-kind Brand Foundation Kits in the Brand Kit Advent? Join the waitlist for early access: https://studiocoya.myflodesk.com/advent ====================== 💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter 📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

    9 min
  8. Ep 61: Why your visuals struggle before you even start

    11/20/2025

    Ep 61: Why your visuals struggle before you even start

    In this episode, we’re going underneath the logo, the templates, and the “make it look cute” phase, and talking about why your visuals feel off before you even open Canva. I’m breaking down why most visuals fall apart before you even start designing. It’s not about talent or taste. It’s about the ingredients. I’ll share: * what your “brand pantry” is and why it matters * the real reason your visuals feel chaotic * how my 30-day branding challenge made this painfully obvious * what changes when your visual ingredients are actually chosen to belong together Plus, I share details about the Brand Kit Advent Calendar!! 12 one-of-a-kind Brand Foundation Kits, all dropping December 1st. 👉 Want first pick of the one-of-a-kind Brand Foundation Kits in the Brand Kit Advent? Join the waitlist for early access: https://studiocoya.myflodesk.com/advent ====================== 💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter 📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

    14 min
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Ratings & Reviews

3.7
out of 5
3 Ratings

About

Serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers. studiocoya.substack.com

Information

  • Creator
    Nuggets of branding wisdom to help you attract and connect with your dream clients
  • Years Active
    2024 - 2026
  • Episodes
    68
  • Rating
    Explicit
  • Copyright
    © Aiza Cheung
  • Show Website
    Nourish Your Brand