Off-Label

Ed

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MARKETING

Off-Label celebrates the power of marketing in the pharma industry and beyond

27 DE ABR.

Damon Harrell - understand your customer, reps are important, clever doesnt mean effective

Boom - episode 4 of 'Off-label'! There are few people I have had the opportunity to work with that know more than Damon about strategic marketing in pharma, and boy does this come across during our discussion. We discussed: - why good marketing requires a deep understanding of your customer (and this can get overlooked) - how scientifically interesting products can not get used - why reps are still important in an omnichannel world A rich conversation, with zero b******t Enjoy!

37 min
22 DE ABR.

James Mainwairing - a good product is not enough, marketing is a slog, trust is vital

Episode 5 with James Mainwairing was a real eye-opener on marketing. We discussed why: - a good product is not enough - marketing can feel like a slog - trust is critical for success

35 min
10 DE ABR.

Laragh de Bhulbh - passing the baton, why marketing isn't seedy, insights must be used

Join Ed in discussion with Laragh de Bhulbh, owner and managing director of Wolf Medical. In this episode they discuss: how market and medical need to learn to pass the batonwhy insights that aren't used are a total waste of timechallenging the idea that marketing isn't seedy or dirtyAnd of course what she HATEs, RATEs and DEBATEs about marketing

29 min
30 DE MAR.

Imogen Ley-Clowes - pharma marketers as teachers, brands like children and listening to your gut

Join Ed in discussion with Imogen Ley-Clowes, founder and creative lead at Immo Studio. In this episode they discuss: what pharma marketers can teach otherswhy building a brand is like raising a childwhy your gut is the thing you should listen to moreAnd of course what she HATEs, RATEs and DEBATEs about marketing

28 min
13 DE MAR.

Peter Moody - dark markets, GLOCAL working and why regulated business are the most interesting to work in

Join Ed for a discussion with Peter Moody, former CEO of Profero and CIO of MullenLowe Group. In this episode, they discuss: What pharma can learn from the drinks industryWhy innovation is crucial in regulated businesses How enshittification is showing up everywhere And what he HATEs, RATEs and DEBATEs about marketing

41 min

5 episódios

Off-Label celebrates the power of marketing in the pharma industry and beyond

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Ed
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2 mil
Episódios

5
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Explícito
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Off-Label