Off Mute

a Tinuiti Podcast

Real conversations. Real people. No Filters. Off Mute features predominant thought leaders across a variety of verticals and industries. But they all have one thing in common - they’re disrupting the status quo and coming off mute to share their experiences with you.

  1. Finding Balance in the Hustle with Watchen Nyanue, the SVP, Marketing Partnerships at Chicago Sky WNBA

    06/23/2021

    Finding Balance in the Hustle with Watchen Nyanue, the SVP, Marketing Partnerships at Chicago Sky WNBA

    In This Episode…Obele and Zach have one of the most candid conversations to date with Watchen Nyanue, the SVP, Marketing Partnerships at Chicago Sky WNBA and the Founder and CEO of I Choose the Ladder. In a rare moment, Zach is left speechless by Watchen’s response to what she would need to start a new business. Learn more about supporting black women, the challenges of brand marketing, and the need for life balance. [07:08] The episode kicks off with a candid conversation about the importance of diversity of thought, work-life balance, and how the hustle evolves over the different seasons of life. [16:07] Watchen explains why she started I Choose the Ladder, an organization that aims to support ambitious black women as they climb the corporate ladder. [19:37] What will 2023 hold for Watchen? She has a lot of plans coupled with the desire to balance the ambitions of her future family, building businesses, and lots of travel. [23:16] Zach asks about Watchen’s best and worst marketing stories. Hear what she shares about working in brand marketing and which project makes the cut for best she ever worked on. Spoiler alert: it involves the Guinness Book of World Records. [28:10] Finally, Watchen boldly predicts the WNBA will change its season timing to gain more viewers and engage basketball lovers. People and Companies We Mentioned in the Show Watchen Nyanue, SVP, Marketing Partnerships at Chicago Sky WNBA and the Founder and CEO of I Choose the Ladder Episode Length: 38:11

    38 min
  2. Living in the Moment with Chief Marketing Officer of Sprinkles Cupcakes Michelle Wong

    06/09/2021

    Living in the Moment with Chief Marketing Officer of Sprinkles Cupcakes Michelle Wong

    In This Episode… Obele and Zach are breaking all of the rules with the new CMO of Sprinkles Cupcakes, Michelle Wong. Join us as they discuss everything from how the voice of advertising will continue to change to liver Pâté, Zach’s secrets to success and beyond. [02:40] Right off the bat, Zach throws Michelle an “Off Mute” curveball and gets Michelle talking about her love of sweets, in particular the french pastry mille-feuille. [09:51] During our word association game, Michelle explains that she’s “over the glass ceiling” and that while it’s something that still exists in the workplace, it’s essential to find your vision and keep pushing forward. [12:04] Zach challenges Michelle to share her bold predictions on both the marketing ecosystem as well as the sweets and confections category. [20:07] Michelle shares her personal career journey from going to pastry school, to working in advertising to now, tying both of those experiences together at Sprinkles and how she made the decision to pivot to brand-side marketing. [35:55] Finally, Michelle goes Off Mute, stressing the importance of living in the now and shares the work Sprinkles has done highlighting Asian-owned bakeries and other initiatives that show the importance of brands stepping up for their communities. People and Companies We Mentioned in the Show Michelle Wong  was our guest today. Have Michelle’s favorite Chocolate Marshmallow cupcake delivered to your door Episode Length: 41:23 Thanks so much for tuning in. Join us again in two weeks for another episode!

    41 min
  3. Adaptable, Not Fast - Actionable DEI with Chief Diversity Equity and Inclusion Officer for Levi Strauss and Co. Elizabeth Morrison.

    03/31/2021

    Adaptable, Not Fast - Actionable DEI with Chief Diversity Equity and Inclusion Officer for Levi Strauss and Co. Elizabeth Morrison.

    In This Episode Obele and Zach sit down with Chief Diversity, Equity and Inclusion Officer for Levi Strauss and Co. Elizabeth Morrison to discuss intersectionality, the future of workplace diversity and how brands can take meaningful and measurable actions to address social issues beyond the Instagram black square. [02:55] Zach and Elizabeth bond over their common last nam, sharing stories of the legacy of family and building on that legacy either directly or indirectly. [10:01] Elizabeth shares her predictions for the future of brands who are taking a stance on social issues, especially as our world becomes increasingly interconnected. She also gives her advice to leaders on how to be authentic when staking a stance. [19:54] Obele challenges Elizabeth to describe the ideal inclusive organization - which, among others include humility, honesty, open mindedness and adaptability. [29:20] Zach asks Elizabeth to share her top three pieces of advice for organizations looking to improve their DEI strategy. [33:22] Finally, Elizabeth goes Off Mute and asks Obele and Zach what their observations have been seeing various brands and companies step up their commitments to DEI, and if things feel authentic or simply performative. People and Companies We Mentioned in the Show Elizabeth Morrison was our guest today. Check out the latest from Levi Strauss and Co. Hear more of Obele and Zach’s Off Mute musings on twitter @FreshyOB @zamorrison Episode Length: 41:21 Thanks so much for tuning in. Join us again in two weeks when we'll be chatting with independent film producer, Justin Begnaud!

    41 min
  4. Conscious Consumption with Founder and CEO of Strong Roots, Sam Dennigan

    03/18/2021

    Conscious Consumption with Founder and CEO of Strong Roots, Sam Dennigan

    We’re Back for Off Mute Season 2! This week, Zach and Obele are joined by founder and CEO of vegan CPG brand Strong Roots, Sam Dennigan. Sam keeps Obele and Zach on their toes, talking satirical marketing, the importance of agriculture and sharing bold predictions including a future with no stores, and the wild card prediction of food evolving to be entirely in pill form. [02:18] Obele kicks things off with our word association game, asking Sam his thoughts on diet culture, which reminds Sam of the Cauliflower Hashbrown Diet, a campaign Strong Roots launched at the beginning of the year as a satirical look into the annual influx of resolution based healthy eating. [09:13] Zach and Sam dive into what it means to be CEO and the differences in corporate hierarchy dynamics between Europe and North America. [14:05] Sam emphasizes the importance of food as function as our relationships with mealtimes and food as a group activity decreases as our world gets busier [22:03] Sam discusses Strong Roots’ plans for expansion and the journey they took to innovate and expand transatlantically. [36:51] Finally Sam goes Off Mute and challenges Zach and Obele to explain how Tinuiti as an organization sees themselves as responsible for the future of media. People and Companies We Mentioned in the Show Sam Dennigan was our guest today. Learn more about vegan food start-up Strong Roots. Check out the Cauliflower Hash Brown Diet Hear more of Obele and Zach’s Off Mute musings on twitter @FreshyOB @zamorrison Episode Length: 44:35

    45 min
  5. Expectations of Convenience with Chief Revenue Officer of Instacart, Seth Dallaire

    12/16/2020

    Expectations of Convenience with Chief Revenue Officer of Instacart, Seth Dallaire

    In This Episode… Obele is joined by guest co-host Craig Atkinson, Tinuiti’s Chief Client Officer and Seth Dallaire, CRO for Instacart for a discussion on the opportunities within the gig economy, the future of online grocery adoption, work-from-home snacking and more. [01:26] Seth unpacks the opportunities surrounding the gig economy on the heels of a pivotal election debate in California; both for the workers and Instacart’s partner companies. [09:22] During our word association game, Seth shares his love for the innovation, disruption and tech-focus of the advertising industry. [14:20] Seth goes all in, predicting a major increase in the consumer adoption of online grocery shopping over the next 5 years. [28:37] As his best professional experience, Seth explains the rewarding nature of building his team at Instacart over the past year. [39:30] Finally, Seth turns the tables, going off mute sharing that what he’s seeing in regards to online grocery is very similar to what he experienced working at Amazon almost a decade ago, and that skeptics should be confident that this grocery disruption will happen, whether you’re ready or not. People and Companies We Mentioned in the Show Seth Dallaire was our guest today. Read the latest from Instacart Meet Craig Atkinson, today’s guest co-host. Episode Length: 43:49 Thanks for tuning in for this season of Off Mute, we’ll be back with all new guests and more unfiltered insights in 2021.

    44 min

Ratings & Reviews

5
out of 5
15 Ratings

About

Real conversations. Real people. No Filters. Off Mute features predominant thought leaders across a variety of verticals and industries. But they all have one thing in common - they’re disrupting the status quo and coming off mute to share their experiences with you.