Off the Top The Agency at UF

How do brands meet the expectations of Gen Z? Are consumers developing unhealthy relationships with brands? Would you ever get a chip in your brain? Mark Rottensteiner, Accounts Director at The Agency, brings his deep knowledge of Gen Z and digital marketing to the show this week. 

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Joining us on the other side of the camera are two of Off the Top's videographers, Angel Silva and Hamza Razuman, with much to discuss. Were Radiohead ahead of the curve with their marketing techniques? What do a videographer and copywriter have in common? How do summer internships keep our minds active?

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Doors? Beaches? Easter eggs? Ginny Dezern and Mackenzie Kurth educate us on the cryptic nature of Harry Styles' marketing efforts. Plus: do radio jingles offer a form of sonic branding that other audio platforms lack?

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🕸Our website: http://theagency.jou.ufl.edu/

What's "imposter syndrome" and how have we dealt with it? What's it like being a leader at one of the most active clubs at the University of Florida? How do brands help their customers make moral purchasing decisions?

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Meet Cherie Chick: Operations Manager, New Biz lead, and international student from Hong Kong. Learn about how she adapted to life in Gainesville and rose to lead The Agency in acquiring business from The Walt Disney Company.

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Has YouTube jumped the shark with the gratuitous amount of ads on their videos? Who benefits from Coachella's emphasis on brand deals over music? How should you approach finding an internship or job post-graduation?

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YouTube: https://www.youtube.com/channel/UCCvLvvkWUhexobPcpoQ_Cxw

📲Connect with us:

Twitter: https://mobile.twitter.com/TheAgencyAtUF

Instagram: https://www.instagram.com/theagencyatuf/

TikTok: https://www.tiktok.com/@theagencyatuf

🕸Our website: http://theagency.jou.ufl.edu/