OFFBounds Retail

Paula Macaggi
  • 3.3(4개의 평가)
  • 관리
  • 매주 업데이트

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making. Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries. Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce. OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.

  1. 2일 전

    107. Lenovo's CMO of Intelligent Devices Group, Emily Ketchen: “We are creating an entirely new category around the AI PC.”

    In this episode of OFFBounds, Paula Macaggi sits down with Emily Ketchen, SVP and CMO of Lenovo’s Intelligent Devices Group and International Markets, to explore what it really takes to modernize marketing inside one of the world’s largest technology companies. From building global centers of excellence and putting insights and first-party data at the core of transformation, to leading what she calls a once-in-30-years opportunity to create the AI PC category, Emily shares how Lenovo is shaping the future of compute, brand, and storytelling across 180 markets. The conversation also dives into measuring real marketing impact, turning global partnerships like Formula One and FIFA into business value, and why curiosity, conviction, and simplicity are essential for leaders navigating constant disruption.

    30분

  2. 2월 17일

    106. Primark US' Head of Marketing, Rene Federico: “Awareness brings them in. Experience brings them back.

    Paula Macaggi sits down in New York with Renée Federico, Head of Marketing at Primark US, to explore how one of Europe’s most iconic retail brands is accelerating its growth across America. From launching Primark’s first US brand campaign to building awareness in a store-led model, Renée shares how physical retail drives loyalty, how pop-ups and brand activations fuel customer acquisition, and why listening is the foundation of great marketing. The conversation also looks ahead to one of the most anticipated retail openings, Primark’s flagship store in Manhattan in 2026, and what it takes to scale a global value fashion brand in one of the world’s most competitive markets.

    29분

  3. 2월 10일

    105. Coterie's SVP of Growth, Ankur Goyal: “Trust is built when product, experience, and brand work together.”

    Paula Macaggi sits down with Ankur Goyal, SVP of Growth at Coterie, to explore how a premium, subscription-first brand can win in one of the most competitive and emotional consumer categories: baby care. They unpack how trust is built when product, brand, and customer experience work together, why messaging matters more than channels, and how Coterie balances performance marketing with long-term brand building. From controlling customer acquisition costs and prioritizing quality over quantity, to using service and personalization to drive retention, this conversation reveals what modern DTC growth really looks like and what comes next for the brand following its recent acquisition.

    33분

  4. 2월 3일

    104. Helzberg's VP of Innovation, Ryan Holm: "Technology is never going to replace human connection"

    Ryan Holm, Divisional VP of Retail Innovation and Operations at Helzberg Diamonds, joins me in our New York studio to explore how a 111-year-old jewelry retailer bridges heritage with cutting-edge technology. We dive into the unique world of jewelry retail, where sales associates don't just close transactions—they start lifelong relationships with customers. Ryan shares the Christie Griffin story that changed his career trajectory, how AI-powered scheduling saved managers 66% of their time, the art of finding your store "innovators" for successful tech rollouts, and why treating solution providers as actual partners earned him Retail Partner Person of the Year. From managing change across 161 stores to knowing when technology helps versus when human connection is irreplaceable, this conversation is packed with honest insights for anyone leading retail innovation or bridging headquarters with frontline teams.

    22분

  5. 1월 27일

    103.HANRO US' President, Marianna Satanas: "It's called intimate apparel for a reason. It really is intimate"

    Marianna Satanas, President of HANRO USA, joins me for a great interview while we wear pajamas in our New York studio. We dive into the world of luxury intimate apparel, exploring the deeply personal nature of the business and how she's driving growth in the US market. Marianna shares her remarkable streaming ads success story (12x ROI in weeks), lessons from multiple replatforming projects, the key differences between European and US luxury consumers, and why perfection doesn't exist post-launch. From managing change to knowing when to use AI versus the human touch, this conversation is full with honest insights for anyone building or scaling brands.

    22분

  6. 1월 20일

    102. Westwing's CEO, Andreas Hoarning: "Creativity without discipline is art. Discipline without creativity is commodity."

    Westwing’s transformation is a rare example of how a digital brand can reinvent itself and return to profitable growth. Recorded in Munich, this conversation with CEO Andreas Hoerning explores how the company shifted away from the flash sales model, rebuilt its technology foundation, premiumized its design-led assortment, expanded into physical retail, and made the difficult decision to walk away from unprofitable revenue. The discussion also dives into leadership during crisis, balancing data with intuition, and Westwing’s ambition to become Europe’s leading design super brand.

    28분

  7. 1월 6일

    101. Retail Trends: The Rise of Brand Memberships with Jack Stratten

    In the first episode of OFFBounds Season 3, Paula Macaggi is joined by retail trend expert Jack Stratten to unpack one of the fastest-growing shifts in retail today: the rise of brand memberships. From Costco and RH to emerging fashion and beauty brands, they explore why retailers are moving beyond traditional loyalty programs and building paid, emotional, and experience-led memberships instead. The conversation covers the psychology behind belonging, the role of community and hospitality, and why memberships are becoming a powerful engine for growth, data, and long-term customer loyalty in 2026 and beyond.

    34분

  8. 2025. 12. 30.

    100. Special 100th Episode hosted by Oliver Banks

    OFFBounds’ 100th episode celebrates a major milestone by turning the spotlight on host Paula Macaggi, with Oliver Banks stepping in as guest host. The conversation looks back on how the show began, how it has grown, and what it took to get there, from Paula’s global journey and early nerves behind the mic to building a truly international retail podcast driven by curiosity and consistency. Paula shares honest lessons about confidence, the hard work behind producing a weekly show, and the realities of traveling the world to record in person. The episode is both reflective and celebratory, while also looking ahead with excitement at how OFFBounds will continue to challenge perspectives and explore the future of retail and innovation.

    24분
모두 보기(113개)

예고편

평가 및 리뷰

3.3
최고 5점
4개의 평가

소개

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making. Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries. Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce. OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.

정보

  • 제작진
    Paula Macaggi
  • 방송 연도
    2024년 - 2026년
  • 에피소드
    113
  • 등급
    전체 연령 사용가
  • 저작권
    © Paula Macaggi
  • 웹사이트 보기
    OFFBounds Retail