Treadmill Tracks for Leaders Behind Brands

Dr. Trudy Beerman, DSL
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  • Marketing

We are TV-first, and the episodes are pushed here for broader access. PSI TV has a channel presence on Apple TV, Roku, Amazon Fire TV, and VIDAA TV. This platform shares interviews with Rising Stars - leaders in their space. We also guide experts, authors, and CEO founders to build influential reach, having a transformational impact on an ever-expanding audience base. In addition to experts, we discuss topics that guide online discoverability in search: SEO, EEAT (expertise, experience, authority, and trust), authority signals, the algorithm, and more, so leaders expand their influential reach

  1. The Business of Coaching: From Hobby to Legacy Operation

    Jun 29

    The Business of Coaching: From Hobby to Legacy Operation

    Learn more about Dr. Steve Jeffs and Erwin de Grave, visit https://theguidingmatrix.comAre you an expert coach whose growth is limited by how your services are packaged? It is time to stop being an accidental entrepreneur and start building a scalable business that creates lasting value. 🚀In this episode of PSI TV, host Dr. Trudy Beerman interviews Dr. Steve Jeffs and Erwin deGrave, the co-founders of The Guiding Matrix. Together, they reveal why many talented coaches remain trapped in a founder-dependent model and how to break free by adopting a CEO mindset. 🧠You will learn why selling individual sessions often leads to decision fatigue for clients and revenue plateaus for you. Steve and Erwin explain the importance of the client journey, where the focus shifts from hourly rates to the value of total transformation. They also dive into the necessity of building systems, even if you are a solo practitioner, to ensure your business supports your life rather than consuming it. 📈Whether you are a new coach looking for a solid foundation or a veteran seeking to exit or scale, this conversation provides the roadmap to move from a hobby to a high-value enterprise. Learn how to stop being the bottleneck and start creating a legacy that can eventually thrive without you. 💎Chapters 🕒0:00 Intro: The Problem with Packaged Expertise3:15 The Accidental Entrepreneur vs. The CEO Mindset7:40 Why Hobby Coaches Struggle to Scale11:20 Defining The Guiding Matrix15:05 Moving Beyond Sessions to the Client Journey19:45 Value for New vs. Established Coaches23:10 The Coaching Business in a Box Concept27:50 Why Smart Coaches Struggle with DIY31:30 Selling Transformation Instead of Hours35:40 Marketing as Value Addition39:55 The Importance of Operational Systems43:20 Building for Legacy and Transferable Value47:10 The Power of Partnerships and Synergy50:30 Final Advice for Growing Your Practice51:53 End

    52 min
  2. Closed Cold Case SOLVED. Surgical Murders. Murder Mystery.

    May 28

    Closed Cold Case SOLVED. Surgical Murders. Murder Mystery.

    Not every author starts with a love of writing. Some start with a question they can’t let go of. For Laura Burke, that question began at just eight years old: She wondered what happens to the cases that are never solved. Learn more at https://authorlauraburke.com/books That curiosity didn’t fade—it grew into a path that took her to law enforcement (nurse) and private investigation, all in pursuit of answers and closure for hurting families. Today, she brings that same curiosity and determination into her books, creating gripping mystery stories that keep readers turning pages. Laura Burke has authored 18 books. The one we are focusing on today is Surgical Murders. which is book five in a murder-mystery series. Are you my next PSI TV guest? Apply here Home

    28 min
  3. Finn's Fighters: Pediatric Medical Crises Support in Tampa, FL.

    Apr 27

    Finn's Fighters: Pediatric Medical Crises Support in Tampa, FL.

    No parent should have to face the heartbreak of a terminally ill child alone. Today we sit down with Christen Gray, the founder of Finns Fighters, to discuss her mission of supporting Tampa Bay families navigating the devastating reality of pediatric cancer. Through her own experience losing her son Finn, Christen has built a community dedicated to providing hope and tangible help during a medical crisis. Learn more here Christen Gray on PSI TV | Executive DirectorIn this moving interview, Kristen shares the story of Finn, a bright and energetic soul whose journey with Ewing Sarcoma inspired a movement of compassion. From the initial signs of back pain to the complexities of emergency neurosurgery, Christen highlights the immense pressure placed on families during a childhood cancer diagnosis. We explore the hidden challenges of pediatric oncology, including the financial strain that often pushes families toward poverty and the critical lack of federal research funding.Finns Fighters bridges the gap for local families by providing direct financial assistance for essential needs like rent, mortgages, and car payments. Beyond the bills, the organization focuses on creating meaningful memories through respite trips and special celebrations. Kristen also opens up about the importance of mental health support for grieving parents and siblings, ensuring that no one has to walk this difficult path in isolation. This conversation is a powerful reminder of how one child's legacy can change the lives of many.Chapters0:00 Honoring Finn on His 13th Birthday2:15 Recognizing the First Signs of Illness4:45 The Journey Through Diagnosis and Surgery7:10 The Birth of Finns Fighters9:30 Financial Realities for Oncology Families12:05 Advocacy and the Pediatric Research Funding Gap14:40 How Finns Fighters Safely Assists Families17:15 Creating Memories Through Respite and Support19:10 How You Can Get Involved and HelpSupport local families by visiting finsfighters.org to donate or learn more about their upcoming events. Your engagement through likes, comments, and shares helps increase visibility so more families in Tampa Bay can find the help they deserve. Subscribe to the channel for more inspiring stories of community impact.

    20 min
  4. How to Leverage One Media Interview for Massive Success

    Apr 12

    How to Leverage One Media Interview for Massive Success

    What happens when an author stops treating their book like just a story and starts treating it like a movement? In this episode, we sit down with returning guest Paul Rushworth Brown to explore how he leveraged a single media appearance into a massive global publicity campaign. It is a masterclass in how to show up with intention and turn every opportunity into a long-term asset. Learn more here https://psitvnetwork.com/guests/paul-rushworth-brown

    33 min
  5. Podcasting for Profit. Monetizing Your Voice.

    12/21/2025

    Podcasting for Profit. Monetizing Your Voice.

    Discover how to monetize your podcast and uncover secrets to success! In this PSI TV episode, Jen Rogers shares powerful insights into leveraging your voice as a strategic asset and using podcasting to build authority, trust, and revenue. Learn more here https://thevirtualpodcastschool.com/As the founder of the Virtual Podcast School and host of Simplify Podcasting, Jen reveals why vanity metrics don’t scale a business, why downloads aren’t the key to profits, and how to turn your podcast into a conversion machine. Learn her expert strategies for creating memorable, referable content that transforms listeners into loyal clients. If you’re ready to stop gatekeeping your brilliance and make your podcast work for your business, this video is for you! Subscribe to PSI TV for more empowering content. Are you my next PSI TV guest? Apply here Home

    16 min
  6. From Prison to Purpose: A Journey of Faith & Redemption

    12/01/2025

    From Prison to Purpose: A Journey of Faith & Redemption

    From Prison to Purpose: Explore Matthew Melvin's powerful story of survival, faith, and redemption after incarceration. Visit https://www.bulliedbehindbars.com/ to learn more or connect with the author. On this episode of PSI TV, Matthew shares his raw and transformative journey, from coping with trauma and undiagnosed autism to finding strength in faith and rebuilding his life. His memoir, "Bullied Behind Bars: A Gay Christian Trump Supporter Goes to Prison," reveals the harsh realities he faced behind bars and the lessons that shaped his path forward. Hear how Matthew overcame profound challenges, embraced vulnerability, and now advocates for systemic change and second chances. Don’t miss this eye-opening conversation about resilience, forgiveness, and the power of purpose. Subscribe to PSI TV for more inspiring stories like Matthew's! Are you my next PSI TV guest? Apply here Home

    27 min
  7. Prevent Cognitive Decline with These Proven Lifestyle Changes

    09/26/2025

    Prevent Cognitive Decline with These Proven Lifestyle Changes

    Prevent cognitive decline with these proven lifestyle changes! Join us on PSI TV as Dr. Susan Steen, MD, a renowned neurologist and expert in Alzheimer's disease, shares groundbreaking insights into brain health. Representing Axiom Brain Health, Dr. Steen discusses the company's mission to combat neurodegenerative diseases, such as Alzheimer's and Parkinson's, through cutting-edge research and clinical trials. Discover how lifestyle factors, including regular exercise, a Mediterranean diet, social engagement, and quality sleep, can help delay cognitive decline and enhance overall brain health. For more informations visit Axiom Brain HealthDiscover the benefits of early memory screenings, how emerging technologies are revolutionizing treatment, and the incredible opportunities offered by participating in clinical trials. If you or a loved one is concerned about memory loss or cognitive health, this conversation provides hope, actionable advice, and fascinating breakthroughs in neuroscience.Don’t miss this opportunity to empower your brain health! Like, share, and subscribe to PSI TV for more inspiring content. Thank you for watching and being part of our community!

    18 min
  8. Fantasy & Physics. Author Reveals Hidden Science in Story.

    09/18/2025

    Fantasy & Physics. Author Reveals Hidden Science in Story.

    Menelaos Gkikas was my guest on PSI TV.If you’re someone who loves stories that blur the line between science and magic, who believes dreams might just be doors to other worlds, and who craves a deeper meaning beneath the fantasy — this book is for you. Rose Garden, A Second Chance takes us on a journey where a ballerina’s art collides with quantum paradoxes, Greek mythology, and the timeless hope of redemption. If you’ve ever wanted a story that challenges your mind as much as it stirs your imagination, stay with us — you’re going to want this book on your shelf. Visit menelaosgkikas.com for more.This episode was shared on podcasts, in influencemedianews.com and more.Are you our next PSI TV guest? Apply here https://beontv.influencemediaservices.com/

    23 min
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About

We are TV-first, and the episodes are pushed here for broader access. PSI TV has a channel presence on Apple TV, Roku, Amazon Fire TV, and VIDAA TV. This platform shares interviews with Rising Stars - leaders in their space. We also guide experts, authors, and CEO founders to build influential reach, having a transformational impact on an ever-expanding audience base. In addition to experts, we discuss topics that guide online discoverability in search: SEO, EEAT (expertise, experience, authority, and trust), authority signals, the algorithm, and more, so leaders expand their influential reach

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