FULL COMP: The Voice of the Restaurant Industry Revolution

Josh Kopel
  • 4.9(143개의 평가)
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  • 주 2회 업데이트

What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away? I’m Josh Kopel, a Michelin-awarded restaurateur who’s spent decades building blockbuster brands across every tier of dining. I know the challenges you’re facing—because I’ve been there. That’s why I created FULL COMP. Every week, I go one-on-one with the smartest minds in the game: restaurateurs, chefs, and industry insiders who’ve cracked the code. Together, we unpack their biggest wins, hardest lessons, and the strategies that changed everything. No fluff, no filler—just actionable insights to help you boost profits, build your brand, and create the kind of restaurant you’ve always dreamed of. So, if you’re ready to stop spinning your wheels and start seeing results, hit subscribe.

  1. Quality is Overrated: Allan Dib on Scaling Sales the Smart Way

    8시간 전

    Quality is Overrated: Allan Dib on Scaling Sales the Smart Way

    Most restaurant owners think better food or better service will win the game. But Allan Dib has a different take: your product is not your problem—your marketing is. Allan is the best-selling author of The 1-Page Marketing Plan, and in this conversation, he dismantles the myths that keep restaurants stuck. We get into the high cost of bad positioning, why most marketing attracts the wrong customers, and the dangerous assumption that quality alone will drive sales. He shares how loyalty is about identity, not discounts—and why clarity, not complexity, is the real growth lever. This is for operators who are tired of being the best-kept secret and ready to market like they mean it. To learn more about his work and access free tools, visit https://allandib.com/ ____________________________________________________________ Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

    39분
  2. Office Hours: Enrollment Beats Training

    1일 전 · 보너스

    Office Hours: Enrollment Beats Training

    I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses. In this episode, I share effective strategies for restaurant marketing and team engagement. I talk about the importance of aligning team goals with personal motivations and introduce the GWC framework to evaluate whether team members truly understand their role, want to succeed in it, and have the capacity to deliver. I also highlight why consistency in training and communication is so critical for creating a productive environment and achieving lasting results. Takeaways: Most restaurant marketing fails because it's built on guesswork.Get the team excited about goals that move the needle in their lives.Meetings should enroll people in a game worth playing.Procedures don't move people; purpose does.Behavior changes without micromanagement when aligned with purpose.The GWC framework helps assess team alignment.Aligning outcomes with team members' goals fosters motivation.Consistency in training leads to lasting results.Daily reminders can turn ideas into habits.Track one behavior for seven days to see results.Chapters 00:00 Introduction to Full Comp and Restaurant Marketing 00:57 Engaging Teams with Meaningful Goals 02:40 The GWC Framework for Team Alignment 05:31 Implementing Consistency for Lasting Results If you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

    7분
  3. Burnout Isn’t a Badge: Ahu Hettema on Risk, Reinvention, and Building Restaurants That Work

    3일 전

    Burnout Isn’t a Badge: Ahu Hettema on Risk, Reinvention, and Building Restaurants That Work

    Ahu Hettema didn’t hedge her bets—she burned the boats. No Plan B. No safety net. Just a belief that betting everything on one restaurant could rewrite her life. And it did. But not through stubbornness. Through adaptation. In this episode, Ahu breaks down how listening—really listening—to her guests saved her concept, why comfort matters more than cuisine, and how leadership based on likability, not fear, created a team that shows up like it’s opening night, every night. This is for every operator who’s done the math and knows the numbers don’t work unless the heart of the place does. For more on Istanbul Hawaii and her story, visit istanbulhawaii.com

    35분
  4. This Is What Luxury Actually Feels Like: Chris Adams on Culture, Tech, and the Soul of Service

    9월 12일

    This Is What Luxury Actually Feels Like: Chris Adams on Culture, Tech, and the Soul of Service

    Chris Adams does. He’s built a business on showing some of the biggest brands in the world how to make guests feel something—without faking it. In this episode, we dig into what defines modern luxury and why it has less to do with money and more to do with culture, people, and emotional precision. Chris shares how AI and tech can enhance—not replace—hospitality, why perceived value is the new battlefield, and what most operators get wrong about training. If you’re still trying to out-system your staffing problems, this is your wake-up call. Luxury isn’t about perks. It’s about people. And Chris is here to show you how to invest in them the right way. To learn more about Ellis Adams Group and their work in luxury hospitality, visit ellisadamsgroup.com ____________________________________________________________ Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

    37분
  5. Office Hours: Acquire Talent, Don’t Nurture It

    9월 11일 · 보너스

    Office Hours: Acquire Talent, Don’t Nurture It

    I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.  In this episode, I dive into the critical aspects of restaurant marketing, the value of hiring top talent, and how to build a high-performance culture inside a restaurant. I break down why clear roles and defined outcomes are essential, how to financially justify investing in A players, and the role leadership plays in shaping team performance. I also share practical insights for restaurateurs who want to strengthen their operations and elevate their team dynamics. Takeaways: Most restaurant marketing fails because it's built on guesswork.I've never seen an underperformer turn into an all-star.Early stage restaurants win by acquiring A players.We need to get clear and define roles around outcomes.Rescuing underperforming employees has hidden costs.A players are cheaper than B players in the long run.Your culture is what you tolerate, not what you preach.Every time you keep a C player, you teach A players that excellence is optional.Run the rehire test on your bottom 10%.Give your leaders a number to focus on and improve.Chapters 00:00 Introduction to Restaurant Marketing Challenges 01:45 The Importance of Hiring A Players 04:39 Defining Roles and Outcomes in Restaurant Leadership 07:31 Creating a High-Performance Culture If you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

    9분
  6. From Maxed-Out Credit Cards to 41 Locations: John Gelastopoulos on Building Broken Yolk’s Lasting Momentum

    9월 9일

    From Maxed-Out Credit Cards to 41 Locations: John Gelastopoulos on Building Broken Yolk’s Lasting Momentum

    Most people buy a restaurant and inherit someone else’s problems. John Gelastopoulos bought a closed breakfast spot, maxed out his credit cards to keep it alive—and turned it into a 41-location powerhouse. The secret? Relentless persistence and an obsession with people. In this conversation, John shares how he went from washing dishes to franchising nationwide, why filling the dining room once can create a lasting ripple effect, and the systems that keep his culture intact across dozens of locations. We get into scaling without losing empathy, making smart pricing moves through economic swings, and focusing only on what you can control—no matter the competition. If you’re ready to see how grit, relationships, and a well-timed Rolodex can build an empire, this episode delivers. To learn more about Broken Yolk Café and their franchise opportunities, visit www.thebrokenyolkcafe.com ____________________________________________________________ Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

    36분
  7. Geoff Alexander on Leveling Up Leadership Skills

    9월 5일

    Geoff Alexander on Leveling Up Leadership Skills

    After 30 years with restaurant conglomerate Lettuce Entertain You, Geoff Alexander could teach a masterclass on building and scaling a restaurant brand. And that’s exactly what he’s done for us today. In this far reaching conversation we discuss the essential elements of leadership, how to build a brand from the ground up, turnaround strategies for struggling brands, and how to outsmart the competition. For more information on Wow Bao, visit https://www.wowbao.com/.____________________________________________________________ Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

    38분
  8. Office Hours: Sell the Thing People Dream About

    9월 4일 · 보너스

    Office Hours: Sell the Thing People Dream About

    I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses. In this episode, I explore the critical role of signature dishes in restaurant marketing. I share why effective marketing is less about offering a large menu and more about creating standout items that truly resonate with guests. I walk through strategies for identifying, crafting, and promoting a signature dish so it becomes a magnet that draws customers in and keeps them coming back. I also highlight the importance of consistency in execution and show how building a brand story around that dish can strengthen engagement and loyalty. Takeaways: Most restaurant marketing fails because it's built on guesswork.Menus don't go viral. Heroes do.Create the thing the guests dream about.People don't remember lists, they remember legends.Your signature item sets expectations.Rituals turn signatures into traditions.It's a magnet and it functions like one.Give it an iconic name and a one-sentence story.In today's competitive landscape, it just isn't enough.If this conversation made you realize the gourmet you need to magnet.Chapters 00:00 Introduction to Full Comp and Restaurant Marketing 01:44 The Importance of a Signature Dish 05:38 Operationalizing and Ritualizing Your Signature Item If you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

    8분
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4.9
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143개의 평가

소개

What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away? I’m Josh Kopel, a Michelin-awarded restaurateur who’s spent decades building blockbuster brands across every tier of dining. I know the challenges you’re facing—because I’ve been there. That’s why I created FULL COMP. Every week, I go one-on-one with the smartest minds in the game: restaurateurs, chefs, and industry insiders who’ve cracked the code. Together, we unpack their biggest wins, hardest lessons, and the strategies that changed everything. No fluff, no filler—just actionable insights to help you boost profits, build your brand, and create the kind of restaurant you’ve always dreamed of. So, if you’re ready to stop spinning your wheels and start seeing results, hit subscribe.

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