Office Hours

King's Business School

Office Hours is the podcast that answers the business questions you’re too afraid to ask. Each episode pairs an academic from King’s Business School with a guest from industry or public life to break down complex topics in a simple and relevant way. Whether you're a student, a graduate, or simply someone interested in how business shapes the world around us, Office Hours offers accessible conversations that blend cutting-edge research with real-world experience, delivering thoughtful discussion and practical takeaways.

  1. 2d ago

    Why is the World Cup so expensive?

    The 2026 FIFA World Cup is being billed as the biggest tournament in football history. But with some England fans facing costs of up to £5,000 to follow the group stage, who is the tournament really designed for?In this episode of Office Hours, Professor Sally Everett, Professor of Business Education at King's Business School and author of Decolonising Tourism Education, explores the business, tourism and economic systems behind modern mega-events.From soaring ticket prices and expensive accommodation to controversial transport charges, Sally argues that the World Cup reveals deeper questions about how global sporting events are designed, who benefits from them, and who gets left behind.The conversation explores:⚽ Why mega-events increasingly target "high-value visitors" rather than ordinary fans⚽ Whether host cities genuinely benefit from tournaments like the FIFA World Cup and Olympic Games⚽ Why success in sport tourism is often measured through revenue, growth and prestige⚽ How tourism education can reinforce existing systems and assumptions⚽ The winners and losers of global sporting events⚽ What future World Cups could look like if accessibility, wellbeing and community impact mattered as much as economic growthDrawing on examples from the 2026 FIFA World Cup, the Olympics in Rio de Janeiro and London, and wider research into tourism systems, Sally explains why the debate around football is really a debate about economics, access and power.If the World Cup is the world's game, who gets to experience it?🎧 Listen on Spotify, Apple Podcasts and all major podcast platforms.📺 Subscribe for more conversations exploring business, leadership, economics and the future of work through the lens of world-leading research.

    31 min
  2. Climate change in skiing and F1: what sport gets right, and wrong

    Mar 20

    Climate change in skiing and F1: what sport gets right, and wrong

    Skiing and Formula One sit at opposite ends of the sustainability debate. One is fighting to survive. The other is often criticised for excess. But both reveal something important about how industries respond when the pressure builds. In this episode, Professor Paolo Aversa (King’s Business School) explains why artificial snow may be keeping skiing alive in the short term while quietly making its long-term future more fragile. As costs rise and conditions worsen, the sport risks becoming more exclusive and less viable for the communities built around it. Then we turn to Formula One. Despite its image, could it actually be one of the few sports that delivers real technological value? From hybrid engines to net zero fuels, F1 positions itself as a high-performance lab for innovation. But how much of that promise translates into meaningful change? Two very different sports. One shared question:when does innovation solve a problem, and when does it just delay it? 00:00 Artificial snow and the illusion of control 01:00 Why climate change is reshaping sport 02:00 Why skiing is under pressure 05:30 Artificial snow becomes essential 08:00 The hidden costs: energy and water 11:30 When adaptation becomes a trap 14:30 Who can still afford to ski? 17:00 Why Formula One is different 18:00 F1 as a lab for innovation 21:00 Net zero fuel explained 23:30 The limits of electric vs fuel 26:00 Can F1 technology scale?

    30 min

About

Office Hours is the podcast that answers the business questions you’re too afraid to ask. Each episode pairs an academic from King’s Business School with a guest from industry or public life to break down complex topics in a simple and relevant way. Whether you're a student, a graduate, or simply someone interested in how business shapes the world around us, Office Hours offers accessible conversations that blend cutting-edge research with real-world experience, delivering thoughtful discussion and practical takeaways.