63 episodes
Olive Oil Drops Marco Antonucci
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- Arts
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5.0 • 2 Ratings
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This is a Podcast by Milena & Marco for people who want to know everything or almost everything about olive oil and olives!
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62 The olive oil market: let's at least avoid the biggest mistakes
Want to lose customers? Write “hand-harvested” or “vegan” on the label, use one-liter bottles, don't indicate cultivars... Here are the most common and odd mistakes to drive consumers away!
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61 The olive oil market: understanding consumer
Consumers are defined as individualistic, populist, inconsistent and emotional. They base their choices on personal experience and beliefs. Do we, as consumers ourselves, align with this stereotype?
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60 The olive oil market: how to sell olive oil
"0 km food", mass distribution, internet, institutions, globalization: are these really the basic tools for selling oil?
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59 Indigenous forgotten cultivars of Italy Pt. 3
Aspirina, Orfanello, Gentile di Mafalda o Lardaia extra virgin olive oil? Or cured white olives? Let’s discover forgotten cultivars, their rich histories and inherent economic potential
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58 Italian regional cultivars Pt. 2
What are the most common Italian regional cultivars?
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57 Italian national cultivars Pt. 1
What are the most common Italian cultivars?