On Messaging

Josh Chronister
  • 5.0 (8)
  • MARKETING
  • UPDATED SEMIMONTHLY

Interviews with top product marketers detailing the stories, skills, processes and advice on developing high quality messaging. Hosted and written by Josh Chronister.

  1. Danger Zone: Reducing Your Messaging to Fit Into Templates w/Devon O’Rourke | Fluvio

    JAN 6

    Danger Zone: Reducing Your Messaging to Fit Into Templates w/Devon O’Rourke | Fluvio

    In this episode, Devon O’Rourke, founder of Fluvio, shares why the push for ultra-simple messaging can actually hurt your credibility with technical buyers.  We discuss: Whether Gen AI is a strategic utility or a threat to deep thinking in product marketing Why the trend of simplistic messaging is a danger zone for sophisticated tech products Why it’s dangerous to solely rely on templates for product marketing activities Why LinkedIn influencers could be guiding you down the wrong path What makes a great product marketer Why go-to-market should be treated as a cyclical, always-on engine rather than a one-time launch event #productmarketing #messaging #b2bmarketing #saasmarketing #marketingstrategy Chapters: (00:00) Intro (00:42) Devon’s perspective on Gen-AI: Is it helpful or harmful? (03:57) Lessons from Amazon’s writing culture and the "PR FAQ" (07:09) How Fluvio uses custom GPTs for research and business development (11:07) The Danger Zone: Why simple messaging isn't always effective messaging (16:21) Escaping the competitive herd and finding your unique voice (19:06) The risk of reducing strategic PMM work to rigid templates (27:42) Defining the traits that separate a "good" PMM from a "great" one (34:58) Understanding Fluvio’s cyclical "always-on" go-to-market engine (41:14) The founding story of Fluvio and building a senior PMM consultancy (50:59) Where to find Devon and Fluvio online My biggest takeaways:  Where to find Devon: LinkedIn: https://www.linkedin.com/in/devon-o-rourke-54028b34/ Website: https://www.fluviomarketing.com/  Where to find Josh: LinkedIn: https://www.linkedin.com/in/joshua-chronister/  Newsletter: https://onmessaging.substack.com/  All On Messaging episodes: https://youtube.com/playlist?list=PLvzzQNjT_hfzRg4xGgHIqcOab9AdXxnpX&si=fhS4k_GINBvYOiai  Resources mentioned: Books: Different: Escaping the Competitive Herd by Youngme Moon, Shoe Dog by Phil Knight, The Everything Store by Brad Stone. Tools: ChatGPT (Custom GPTs), Windmill (AI Management Tool). People: Liza Adams (Fractional CMO & AI Advisor). Subscribe to On Messaging: Subscribe, like, and share if you’re a product marketer crafting messaging in B2B SaaS. New episodes drop every other week 💛 For inquiries about sponsoring the podcast, email josh@onmessaging.com.

    52 min
  2. How to Position & Message Yourself for PMM Career Growth w/Yi Lin Pei

    11/18/2025

    How to Position & Message Yourself for PMM Career Growth w/Yi Lin Pei

    Episode Summary Product marketers are masters at positioning products, but we often struggle to apply those same skills to their own careers.  In this episode, product marketing career coach Yi Lin Pei shares her framework for self-positioning and career differentiation.  Yi Lin breaks down the concrete steps to shift from a tactical executor to a strategic growth driver, how to evolve your personal messaging to command executive presence, and why the most important communication skill might be asking "why" before saying "yes". Key Takeaways Position Yourself Like a Product: Apply PMM principles to your career. First, define your "destination" (where you want to go and who you want to be). Second, understand why your "target companies" would care about and value you. Shift from Executor to Growth Driver: To make this leap, you must first be exceptional at your foundational skills, like creating messaging that is human and differentiated. Then, focus on building cross-functional influence and thinking like a business strategist by tying your work directly to the company's P&L and growth levers. Evolve Your Language for Leadership: To gain executive presence, you must change your language. Shift from talking about "tasks" and "projects" to discussing "programs," "processes," and "playbooks" that you are building to be scalable for the future. Master the "T-Shaped" Framework: A "T-shaped" PMM has a broad range of expertise across core functions (research, positioning, launches, enablement) but also develops a deep, indispensable specialty in one or two areas, such as competitive intelligence or domain expertise in a technical field like cybersecurity. Tell Your Story (to a 5-Year-Old): If you struggle to tell your own career story, Yi Lin suggests practicing as if you're explaining it to a five-year-old. This forces you to simplify, cut to the chase, and focus on the "why" behind your decisions, which is far more compelling than the "what". Use a Consultative Approach: When pitching an idea to leadership, don't just present one option. Instead, offer 2-3 potential options, present a data-backed analysis of the ROI for each, and then give your recommendation. This changes the question from "Should we support this?" to "Which option should we support?". The Power of Asking "Why": When a manager gives you an urgent, out-of-left-field request, pause before reacting. Instead of saying yes or no, ask questions to understand the "why" behind the ask. This diffuses defensiveness, builds curiosity, and often reveals the true priority (or that the request isn't the right one). Chapters (00:37) Why Yi Lin chose career coaching after a 2020 layoff (04:40) How leaders can make others comfortable coming to them for advice (07:59) Applying PMM principles (positioning & differentiation) to your own career (14:47) The 3-step process to shift from a tactical executor to a strategic growth driver (19:06) How to balance day-to-day tactical work with long-term strategic efforts (23:31) Defining the "T-shaped" product marketer (26:39) The importance of domain experience (and when broad experience is an advantage) (30:55) A simple exercise for PMMs to apply storytelling to their own accomplishments (33:12) Tactics to evolve your personal messaging for leadership and executive presence (40:22) The single most important communication skill for handling urgent requests (44:22) Yi Lin's answer to "What is living all about?" About Yi Lin Yi Lin Pei is a product marketing consultant and career coach who helps product marketers grow in their careers and advises companies on building strong teams. LinkedIn: https://www.linkedin.com/in/yilinpei/ Subscribe to On Messaging Substack: https://onmessaging.substack.com/

    46 min
  3. From Competitive Intel to Killer Messaging: How to Differentiate Your POV w/ Talya Heller | Down to a T

    09/11/2025

    From Competitive Intel to Killer Messaging: How to Differentiate Your POV w/ Talya Heller | Down to a T

    Like this episode? Clicking Like and Subscribe go further than you know. Thank you 💛 Episode 14: Talya Heller, Owner of Down to a T (https://www.linkedin.com/in/talyahellermba18/) joins me (https://www.linkedin.com/in/joshua-chronister/) to break down how to weave competitive intelligence into messaging that actually differentiates.  We talk about why most companies ignore competition (and why that’s a huge mistake), how to find your real positioning levers, and why product differentiation alone won’t save you. Talya also shares how to enable sales with “champion decks” and persona-specific one-pagers, why no one reads your 10-page messaging doc, and how to make messaging usable across the entire go-to-market team. We even get into localization gone wrong, multi-persona buying committees, and her favorite way to uncover the best customer language. // 💡 During our conversation, you’ll learn: Why 10-page messaging docs fail  How to adapt messaging for multiple personas  Talya’s go-to ways to mine customer conversations  How to create “champion decks” and persona one-pagers A simple framework for using competitive intel to shape messaging How to identify the real differentiators that make customers choose you Why ignoring your competitors is the biggest messaging mistake you can make // 🎙️ In our conversation, we cover:  00:00 – Why ignoring competitors is the biggest messaging mistake 00:45 – Welcome to On Messaging with Talya Heller, the “Competitive Intel Queen” 02:00 – Talya’s career journey: engineer → PM → product marketer 06:43 – Why she pivoted from product management to product marketing 08:21 – Early impressions of marketers from the PM side 09:44 – The #1 messaging pitfall: sounding the same as competitors 14:33 – How much differentiation do you actually need? 17:45 – Differentiation beyond product: experience, support, and community 18:04 – Using competitive intelligence to shape positioning 22:55 – Why no one reads messaging docs (and what to do instead) 25:42 – Competition is emotional: avoiding bias in research 26:09 – Where to research competitors’ ICPs and customers 29:42 – How to position messaging across multiple personas 36:12 – Equipping your champion to sell internally (champions decks & one-pagers) 42:46 – Aligning sales and marketing on messaging and assets 47:53 – Simple tools & playbooks for enabling marketing teams 55:20 – Localization isn’t translation: global messaging mistakes 1:01:18 – One piece of messaging advice to implement tomorrow 1:02:36 – What living is all about 1:03:22 – How to support Talya + where to subscribe to her newsletter Spill the T // 🔦 Where to Find Talya (and more links): LinkedIn: https://www.linkedin.com/in/talyahellermba18/  Down to a T Consulting: https://www.downtoat.co/  Spill the T Newsletter: https://www.downtoat.co/newsletter  // 🔦 Where to Find Josh: LinkedIn: https://www.linkedin.com/in/joshua-chronister/  Newsletter: https://onmessaging.substack.com/  Spotify: https://open.spotify.com/show/3E1gduFoKQYHiLNmNLzeF4?si=c3e2bc4bd362490f  Apple Podcasts: https://podcasts.apple.com/gb/podcast/on-messaging/id1787098696  // Follow On Messaging: Subscribe, like, and share if you’re a product marketer crafting messaging in B2B SaaS. New episodes drop every other week 💛 #productmessaging #b2bmarketing #productmarketing #podcast

    1h 7m
  4. Stop Selling Features — Teach a Story Buyers Remember w/ Ryan Yackel | Databand.ai

    08/26/2025

    Stop Selling Features — Teach a Story Buyers Remember w/ Ryan Yackel | Databand.ai

    Like this episode? Clicking Like and Subscribe go further than you know. Thank you 💛 Episode 13: Ryan Yackel, CMO at Databand.ai  (https://www.linkedin.com/in/ryanyackel/) joins me (https://www.linkedin.com/in/joshua-chronister/) to share why product marketers make great CMOs and how narrative design can transform product launches.  We dig into how he uses storytelling to cut through complexity, why sales enablement is often more about creativity than slides, and how to keep demand gen aligned when the market shifts. Ryan also explains his approach to competitor research using AI tools like Gemini and NotebookLM, the “red box vs. green box” framework he uses with sales teams, and why he believes go-to-market execution beats having the “best” product every time. // 💡 During our conversation, you’ll learn: Ways to use narrative design in product launches A very compelling sales narratives How to use AI for competitive research How product marketing is different at a startup vs. enterprise // 🎙️ In our conversation, we cover:  00:00 – The “secret sauce” in messaging: telling a story buyers remember 00:35 – Intro to Ryan Yackel, CMO at Data Band 01:31 – Why product marketers make great CMOs 02:17 – From sales engineer to product marketing leader 03:43 – Why recruiters seek CMOs with product marketing backgrounds 06:02 – Product marketing as the headlights guiding demand gen 08:21 – Analogies that explain the role of product marketing 09:36 – Narrative design: framework for product launches 12:29 – Case study: Continuous Testing at Tricentis 13:26 – Case study: Machine identity management at KeyFactor 14:22 – Case study: Data observability at Data Band 15:30 – Bringing narrative design into IBM product launches 17:44 – Where narratives live: sales decks, messaging docs, and pitches 21:36 – Using reference points like Datadog to simplify complex products 22:07 – Building narratives for multi-product organizations 24:40 – Using AI (Gemini + NotebookLM) for competitive research 28:05 – Prompt engineering for category deep dives (Collier Rosin Kranz example) 30:12 – Framework mashups: April Dunford + corporate visions + AI research 32:27 – The “Red Box vs. Green Box” exercise for sales differentiation 36:35 – Teaching sales teams to sell stories, not features 38:17 – How messaging shifts from startup to enterprise companies 43:28 – Three tactics to win sales mindshare in large enterprises 46:52 – AMA sessions, newsletters, and internal podcasts for sales enablement 50:11 – Contrarian opinions: AI for messaging, PLG caution, GTM beats product 55:46 – Why go-to-market strategy beats having a “better” product 58:23 – Ryan’s #1 piece of messaging advice: define your secret sauce 1:00:56 – What life is all about: gratitude, faith, and perspective 1:03:38 – Where to find Ryan and his children’s book Pancakes and Mr. Bear // 🔦 Where to Find Ryan (and more links): LinkedIn: https://www.linkedin.com/in/ryanyackel/  Why A Product Marketer Should Be Your Next CMO  Defeat Your Prospect’s Status Quo with Unconsidered Needs How narrative design works in product marketing April Dunford Books My Book | Watch for Free // 🔦 Where to Find Josh: LinkedIn: https://www.linkedin.com/in/joshua-chronister/  Newsletter: https://onmessaging.substack.com/  Spotify: https://open.spotify.com/show/3E1gduFoKQYHiLNmNLzeF4?si=c3e2bc4bd362490f  Apple Podcasts: https://podcasts.apple.com/gb/podcast/on-messaging/id1787098696  // Follow On Messaging: Subscribe, like, and share if you’re a product marketer crafting messaging in B2B SaaS. New episodes drop every other week 💛

    1h 5m
  5. Create Messaging Reps Use (And Customers Remember) w/Madeleine Work | Chili Piper

    07/29/2025

    Create Messaging Reps Use (And Customers Remember) w/Madeleine Work | Chili Piper

    Like this episode? Clicking Like and Subscribe go further than you know. Thank you 💛 Episode 12: Madeleine Work, Senior Product Marketing Manager at Chili Piper (https://www.linkedin.com/in/madeleinework/) joins me (https://www.linkedin.com/in/joshua-chronister/) to break down how to create messaging that reps actually use and customers remember. We talk about defining clear platform messaging, getting internal buy-in without watering it down, and why launches are never really one-and-done. We also dive into sales feedback loops, creative copy that still converts, and how Madeleine uses tools like Gong, Wynter, and Mutiny to test what’s working. // 💡 During our conversation, you’ll learn: How to A/B test website messaging How to create continuous feedback loops Getting internal buy-in on your messaging Balancing creativity and clarity in messaging Why product launches are on going and why you should repeat yourself // 🎙️ In our conversation, we cover:  00:00 – Teaser: How Madeleine crowdsourced and tested messaging across her company 00:29 – Intro to Madeleine and what you’ll learn in the episode 01:44 – From content to product marketing: how the transition happened 03:24 – What she loved (and didn’t love) about content marketing 06:01 – The challenge of getting 100% messaging buy-in 06:55 – The collaborative H1 test: value, competitor, and persona buckets 08:53 – Running messaging through Wynter and Mutiny 12:21 – The importance of above-the-fold copy and first impressions 14:08 – UI images in messaging: show, don’t tell 15:10 – How Chili Piper defined its platform messaging 15:59 – “Demand conversion”: the phrase they landed on 17:47 – Messaging in a competitive landscape (and naming your competitors) 19:32 – How they brainstormed the phrase “demand conversion” 21:02 – Creativity vs. clarity: writing how you talk 23:44 – “No more complaints about unfair lead distribution”: voice-of-customer in action 25:18 – Marketing to marketers: easier and harder 26:13 – Why marketers don’t click UTM links—but give amazing form responses 28:46 – How Madeleine continuously refines messaging over time 29:53 – Sales feedback loops and scathing voice notes 30:23 – Refresh cadence: product pages, competitor pages, then restart 31:59 – PDF collateral vs. web content: keeping everything updated 33:35 – Launches Madeleine’s proud of (and what she learned) 35:12 – Why no one noticed the chat launch—and how they relaunched it 36:55 – The importance of repetition in product marketing 38:33 – Using Gong to track if messaging is landing with reps 40:04 – What living is all about: being a little uncomfortable 41:28 – Where to find Madeleine and her “Madeleine Love” folder // 🔦 Where to Find Emily: LinkedIn: https://www.linkedin.com/in/madeleinework/ 🔦 Where to Find Josh: LinkedIn: https://www.linkedin.com/in/joshua-chronister/  Newsletter: https://onmessaging.substack.com/  Spotify: https://open.spotify.com/show/3E1gduFoKQYHiLNmNLzeF4?si=c3e2bc4bd362490f  Apple Podcasts: https://podcasts.apple.com/gb/podcast/on-messaging/id1787098696  // Follow On Messaging: Subscribe, like, and share if you’re a product marketer crafting messaging in B2B SaaS. New episodes drop every other week 💛 #productmessaging #b2bmarketing #productmarketing #podcast

    43 min
  6. From Single-product Messaging to Platform-level Narratives w/ Emily Pick | Clari

    06/10/2025

    From Single-product Messaging to Platform-level Narratives w/ Emily Pick | Clari

    Episode 11: Emily Pick, Lead Product Marketing Manager at Clari (https://www.linkedin.com/in/emilypick/) joins me (https://www.linkedin.com/in/joshua-chronister/) to dive into platform messaging, tailoring narratives for different buyer personas, and how to create a unified message across multiple products. We also unpack the balance of feature-level messaging, brand consistency, and customer words. // 💡 During our conversation, you’ll learn: - Influencing the product roadmap as a product marketer - Why most B2B messaging gets stuck in feature-function battles - How to create messaging for buying committees without losing clarity - How to transition from single-product messaging to platform-level narratives // 🎙️ In our conversation, we cover: 00:00 – Nobody’s buying a product—they’re buying a solution to their pain 00:29 – Intro to the episode and what you’ll learn from Emily 01:23 – Emily joins the show and shares her love for messaging 02:26 – Why Emily stepped away from business books and back into travel stories 03:17 – Backpacking, Rick Steves, and what travel taught Emily 06:26 – Travelers, chaos, and the joy of unpredictable experiences 07:20 – Introduction to platform vs. product messaging 07:56 – The history of Clari and their transition to a revenue platform 09:18 – Defining your category: what Clari wants to be known for 12:02 – Using positioning as the North Star for platform messaging 12:42 – Positioning vs. branding: how Emily differentiates the two 13:37 – Platform-first vs. product-level messaging strategy 14:08 – Moving from product features to solution-based messaging 16:01 – When product-specific messaging becomes important 16:54 – Mapping solutions to pains and personas before products 17:47 – Aligning product launches to the company narrative 18:36 – Crafting baseline and higher-order product messaging 19:37 – How Clari avoids building “off-strategy” features 19:48 – How product marketers can earn influence on the roadmap 21:29 – Bringing market research and analyst feedback to PMs 22:57 – Owning collateral and influencing alpha/beta feedback loops 23:12 – Building trust with PMs by being useful and aligned 24:02 – When Emily starts messaging and enablement for new features 24:32 – Using launch tiers and customer impact scores 25:56 – Examples: low impact vs. high impact, and how timing shifts 28:08 – Why Clari focuses on retention as much as acquisition 29:32 – The cost of new customers vs. caring for existing ones 30:30 – A call for PMMs to think beyond net-new revenue 31:00 – Tailoring messaging for the full buying committee 32:22 – Adoption depends on frontline users, not just executives 33:18 – Mapping personas to solutions and jobs-to-be-done 34:17 – Pre- and post-sale assets for each user type 36:45 – Collaborating with customer education to drive product adoption 38:39 – Clari’s position in a competitive space—and how to stay ahead 39:39 – Winning with relevance when features are at parity 40:57 – Creating preference without getting stuck in feature wars 42:49 – Signs you’re losing a deal: when the buyer uses your competitor’s language 44:34 – Selling against pain instead of relying on features 45:55 – How Emily and team enable sales with messaging that resonates 48:38 – Why customer words and Q&A insights power better messaging 49:41 – Tools Emily loves: Lottable and UserEvidence 50:49 – Letting Q&A fuel your copy and message refinement 52:04 – Emily’s #1 messaging tip: replace jargon with customer language 53:06 – What is living all about? Emily’s personal perspective 55:22 – Where to connect with Emily online 56:20 – Closing thanks and wrap-up // 🔦 Where to Find Emily: LinkedIn: https://www.linkedin.com/in/emilypick/ 🔦 Where to Find Josh: LinkedIn: https://www.linkedin.com/in/joshua-chronister/ Newsletter: https://onmessaging.substack.com/ Apple Podcasts: https://podcasts.apple.com/gb/podcast/on-messaging/id1787098696

    57 min
  7. How to Align Sales & Marketing Messaging w/Gaspard Pastural | PurpleOceans

    05/27/2025

    How to Align Sales & Marketing Messaging w/Gaspard Pastural | PurpleOceans

    On the show today, I have Gaspard Pastural, creator of PurpleOceans and a B2B SaaS Product Marketing Consultant.  During our conversation, you’ll learn: Why go to market isn’t a one time event How differentiate with relevance instead of features & pricing Why B2B websites should be consumption first, then conversion Sales and marketing messaging should be aligned but not identical In our conversation, we cover: 00:00 – Why most B2B websites fail: lead gen vs. consumption 01:36 – Gaspard’s LinkedIn writing process and content philosophy 02:32 – The real goal of differentiation: be the most relevant choice 04:15 – What “relevance” means in practice: use cases over categories 06:06 – Why you’ll never out-feature the gorilla in your space 08:05 – The risk of trying to be everything for everyone 09:55 – How poor differentiation breaks messaging, positioning, and conversions 10:55 – Marketing your difference (not just saying you’re different) 11:56 – Sales vs. marketing messaging: aligned, not identical 13:00 – The analogy of explaining your job to everyone at once 14:07 – Three key differences: who, how, and intent 15:34 – Sales is adaptive; marketing is orchestrated 16:03 – Homepage strategy: guide consumption, don’t push conversion 17:29 – How to enable sales without dictating scripts 19:56 – PMMs as collaborators, not message enforcers 21:21 – Messaging as a structural alignment challenge 22:32 – Why your messaging must support the full buying committee 24:48 – Persona-based pages and website structure as messaging tools 28:08 – How PMMs can earn internal trust to shift company messaging 30:25 – The power of step-by-step change vs. the one-big-pitch trap 32:01 – Underrated GTM principle: reverse-engineer your launch 33:56 – How to do message testing without budget (and what *not* to do) 36:27 – Cheap, scrappy message testing strategies that work 38:14 – Why content is a long-term play, and why sales is faster for insights 41:17 – Final takeaway: reverse engineer everything to de-risk your work 42:53 – What living is all about: “Having no regrets and being proud” 45:36 – Where to find Gaspard online // 👉 Where to find Gaspard LinkedIn: https://www.linkedin.com/in/gaspardpastural/ Website: https://gaspardpastural.com/  Substack: https://gaspardpastural.substack.com/  👉 Where to find Josh LinkedIn: https://www.linkedin.com/in/joshua-chronister/  Substack: https://onmessaging.substack.com/   YouTube: https://www.youtube.com/channel/UCUdKBktrLJWzNMDS45fh_Bg  // Referenced: Gab Bujold: https://www.linkedin.com/in/gabriel-bujold/ Emma Stratton: https://www.linkedin.com/in/emma-stratton-punchy/ Salesforce: https://www.salesforce.com/ HubSpot: https://www.hubspot.com/ Folk CRM: https://www.folk.app/ Breakcold: https://www.breakcold.com/ G2: https://www.g2.com/

    48 min
  8. 7 Messaging Principles Every PMM Should Know w/Collin Mayjack | GoFundMe

    05/13/2025

    7 Messaging Principles Every PMM Should Know w/Collin Mayjack | GoFundMe

    On the show today, I have Collin Mayjack, Principle Product Marketing Manager at GoFundMe. Before joining GoFundMe, Collin worked in product marketing at Oncue and Dataro and is the creator of Holy Shift. // In our conversation, we cover: 00:00 – Intro: Welcome Collin Mayjack to the show 01:33 – From pastor to product marketer: Translating complexity into clarity 03:53 – Why side projects make you a better writer and messenger 06:17 – The origin of Collin’s 7 messaging principles 08:32 – #1: Clear is better than clever (and why most messaging fails here) 09:57 – #2: Differentiate or die—how to bring product strengths to the surface 10:55 – #3: Jargon is the enemy—cut through corporate fluff 11:25 – #4: You can’t say it all—focus on what matters most 12:24 – #5: Customers do care about features (with a twist) 14:21 – #6: Talk to your champion like a human 15:50 – #7: Good messaging flows from good positioning 18:22 – Bonus: The best messaging is clear and clever—but clarity wins 19:17 – How Collin tests messaging without fancy tools (and why he goes rogue) 20:44 – Partnering with PMs to pitch new features to real customers 21:43 – Using customer reactions to validate and refine messaging 22:37 – Real-world naming feedback: letting customers vote live 23:31 – Testing messaging in startups vs. larger companies 24:49 – Scrappy tactics: using social, email, and founders to test ideas 26:00 – How to choose the right customers for feedback 26:58 – The politics of advisory boards and enterprise obsession 28:11 – The PMM cheat code: bring the story, get invited to the table 29:04 – Balancing product messaging with SEO and brand voice 30:33 – Winning influence by starting with positioning, not copy 31:31 – Using Emma Stratton’s VBF framework to earn trust and traction 33:01 – The “mild sauce” effect: how messaging evolves through compromise 33:59 – The power of pen-to-paper: why the strategist shapes the outcome 35:45 – Influence, humility, and the politics of feedback 36:43 – Why being likable matters more than being right 38:10 – How Collin enables the sales team with clear, human messaging 39:21 – “Tuesdays with Enablement”: internal sessions that drive adoption 40:14 – How Collin builds 30-second sales stories that actually stick 41:43 – The James story: an example of sales messaging that works 43:07 – Talk tracks over taglines: why real talk wins 43:49 – Being active in Slack and jumping on sales calls to support deals 44:55 – Lightning round: One messaging tip you can implement tomorrow 46:21 – What is living all about? Collin’s personal reflection 47:00 – Where to find Collin and lift him up // 👉 Where to find Collin LinkedIn: https://www.linkedin.com/in/collinmayjack/  Holy Shift Podcast: https://www.linkedin.com/company/holy-shift-pod/  👉 Where to find Josh LinkedIn: https://www.linkedin.com/in/joshua-chronister/  Substack: https://onmessaging.substack.com/   YouTube: https://www.youtube.com/channel/UCUdKBktrLJWzNMDS45fh_Bg  // 🎙️Referenced Alex Eaton: https://www.linkedin.com/in/alexeaton1/  Mark Huber: https://www.linkedin.com/in/markehuber/  Gab Bujold: https://www.linkedin.com/in/gabriel-bujold/  Zach Messler: https://www.linkedin.com/in/zachmessler/  Anthony Pierri: https://www.linkedin.com/in/anthonypierri/  Emma Stratton: https://www.linkedin.com/in/emma-stratton-punchy/

    49 min
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Ratings & Reviews

5
out of 5
8 Ratings

About

Interviews with top product marketers detailing the stories, skills, processes and advice on developing high quality messaging. Hosted and written by Josh Chronister.

Information

  • Creator
    Josh Chronister
  • Years Active
    2024 - 2026
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © Josh Chronister
  • Show Website
    On Messaging