43 episodes

On Principle, a production of Olin Business School at Washington University in St. Louis, tells the stories of pivotal business decisions. What led to them? What were the choices? And what lessons can executives, entrepreneurs and other leaders draw from them?

On Principle Olin Business School at Washington University in St. Louis

    • Business
    • 4.7 • 14 Ratings

On Principle, a production of Olin Business School at Washington University in St. Louis, tells the stories of pivotal business decisions. What led to them? What were the choices? And what lessons can executives, entrepreneurs and other leaders draw from them?

    An Unforced Error: Brian Williams

    An Unforced Error: Brian Williams

    What do business leaders fail to understand about how to “keep the phones ringing” as they maintain and grow their businesses? What are the keys to forecasting where a firm is headed and holding itself accountable? And how can they build an environment where ownership in the business’ success is spread throughout the organization?

    • 36 min
    Building for the Future: Camryn Okere

    Building for the Future: Camryn Okere

    Is this a story about succession planning—but on a smaller scale? How does a newly minted business school graduate form and grow an organization, then position it to keep growing? And what lessons might this small example offer to others—large and small?

    • 30 min
    Better Together: Steve Degnan

    Better Together: Steve Degnan

    Bucking a trend. Making an unpopular decision. Leaders do it all the time. Why did Purina do it in this case? How did they approach this decision—not only making it, but implementing it? What did they learn, and what can we learn?

    • 34 min
    War Zone: Rescuing a Colleague: Kyle Bank

    War Zone: Rescuing a Colleague: Kyle Bank

    It’s hard to imagine an organization that wouldn’t do what it takes to protect employees who are swept into a global conflict with bombs literally falling from the sky. Are there principles at work in this episode that might apply in less harrowing situations? Do our Olin scholars know other similar examples—and what those examples say about leadership?

    • 30 min
    The Fateful Cab Ride: Christine Chang

    The Fateful Cab Ride: Christine Chang

    A consumer brand builds a following and then, essentially, decides to change direction. How do leaders bring their customers along for the ride, manage that pivot and minimize the harm to the brand? Strong customer engagement is seemingly one of the Holy Grails of consumer marketing. But what does that mean? And what are its limits?

    • 34 min
    Opportunity on the Line: Akeem Shannon

    Opportunity on the Line: Akeem Shannon

    Startups often operate on a razor’s edge. So, when opportunity strikes, founders have to be nimble, resourceful—and willing to ask for help to get what they need, when they need it. Is it a question of being innovative about how they innovate? Can our WashU Olin experts think of other examples of this sort of creativity?

    • 32 min

Customer Reviews

4.7 out of 5
14 Ratings

14 Ratings

soccergirl14101 ,

Inside baseball to practical advice

This episode really highlights ways to apply lessons from baseball to everyday negotiations. I know Cards fans were disappointed in 2011 when Pujols moved on. Listening really helped understand the impact of individuals on team and team on individuals. Loved the Hillary insights. Listen, more greatness to come!

RDohrman ,

Inspiring and interesting

This podcast chronicles fascinating stories. Episode 1 with Gerard Craft was truly delightful. Can’t wait to hear the next episodes.

CD in Texas ,

Strong Start

Just started listening to On Principle and found the first episode insightful and engaging. Looking forward to the next one.

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