On Production

Wrapbook

Join Cameron Woodward, Co-founder at Wrapbook, to discuss the intersection of creativity and commerce, and what the future holds for the production industry in commercial, film, TV, and more.

  1. Filming in Massachusetts featuring Meg Montagnino-Jarrett

    2D AGO

    Filming in Massachusetts featuring Meg Montagnino-Jarrett

    Cameron sits down with Meg Montagnino-Jarrett, Director of the Massachusetts Film Office,  to break down how one of the more straightforward incentive programs in the United States works in practice. Previously, Montagnino-Jarrett held the role of Film Liaison for the Cape Ann area of Massachusetts, where she played a pivotal role in developing the region’s film industry. A film producer and media veteran of the motion picture industry, she brings over three decades of experience to her current role. Montagnino-Jarrett joined the Film Office in December 2023 and has since overseen AMC episodic TV The Walking Dead: Dead City (Seasons 2 & 3), Barry Jenkins’ Sorry, Baby, A24’s The Drama and Tony, Apple TV episodic Widow’s Bay, and other current productions. Her impressive credits include iconic films such as Good Will Hunting and The Departed. Montagnino-Jarrett holds a Bachelor of Arts from Marquette University. The conversation focuses on how to think about the program economically and how producers should structure budgets and schedules to qualify without creating problems later. Montagnino-Jarrett walks through the real-world workflow—from registration and spend tracking to final certification—and highlights the small administrative details that can quietly delay or jeopardize a credit. They also cover where producers tend to misjudge the state, how to think about partial versus full relocations, and what types of projects tend to work best. Montagnino-Jarrett shares how Massachusetts positions itself against other incentive states, where the crew base is strongest, and what practical tradeoffs producers should consider when deciding where to shoot. ABOUT WRAPBOOK Wrapbook is the AI platform for production finance. Built for today’s fast-moving production landscape, Wrapbook brings payroll, spend, and accounting into one AI-powered system—giving production teams the tools they need to do more, faster. Built for features, TV, or commercials—Wrapbook helps the industry’s biggest production companies stay compliant, track every dollar in real time, and eliminate the paper-chasing that slows everything down. AI handles the busywork—reading invoices, flagging issues, syncing data—so your team can focus on the work that really matters. But software is only half the story. Wrapbook pairs powerful automation with concierge support from industry experts who’ve worked on set and know what’s at stake. It’s how the best production teams scale smarter, protect their budgets, and keep their crews happy. See how Wrapbook is a force multiplier for production finance teams at www.wrapbook.com.

    29 min
  2. How Payroll Problems Become Production Nightmares featuring Kerry LaiFatt

    APR 21

    How Payroll Problems Become Production Nightmares featuring Kerry LaiFatt

    Cameron sits down with Kerry LaiFatt, Vice President of Sales for Film and Television at Wrapbook, to explore the invisible infrastructure that keeps productions running: payroll and accounting. With a career that spans on-camera work, unscripted media conferences, and nearly a decade inside one of the industry’s largest payroll and accounting platforms, Kerry brings a rare perspective on how financial systems shape what happens on set. She explains why payroll isn’t just back-office processing—it influences scheduling, hiring, union compliance, and cost reporting—and how breakdowns in these systems don’t stay on paper; they surface in production. The conversation also examines what’s changed post-2020, from experience gaps and onboarding bottlenecks to the growing expectation that payroll partners provide operational guidance, not just processing. Kerry discusses the shift toward truly paperless, self-serve workflows and the emerging role of AI in reducing cognitive load across production finance, helping teams eliminate friction so they can focus on strategic decisions instead of cleanup. For producers, accountants, and studio teams navigating today’s evolving production landscape, this episode offers a practical look at the systems that quietly determine whether a production stays aligned or drifts. ABOUT WRAPBOOK Wrapbook is the AI platform for production finance. Built for today’s fast-moving production landscape, Wrapbook brings payroll, spend, and accounting into one AI-powered system—giving production teams the tools they need to do more, faster. Built for features, TV, or commercials—Wrapbook helps the industry’s biggest production companies stay compliant, track every dollar in real time, and eliminate the paper-chasing that slows everything down. AI handles the busywork—reading invoices, flagging issues, syncing data—so your team can focus on the work that really matters. But software is only half the story. Wrapbook pairs powerful automation with concierge support from industry experts who’ve worked on set and know what’s at stake. It’s how the best production teams scale smarter, protect their budgets, and keep their crews happy. See how Wrapbook is a force multiplier for production finance teams at www.wrapbook.com.

    39 min
  3. How to Keep a Film on Budget and on Schedule featuring Stephen Marinaccio

    APR 7

    How to Keep a Film on Budget and on Schedule featuring Stephen Marinaccio

    Cameron Woodward sits down with veteran line producer Stephen Marinaccio to talk about the part of physical production that quietly determines what actually gets made: the budget. Drawing on work across projects like Ghosts of Beirut and Tom Clancy’s Jack Ryan, Stephen breaks down how line producers translate scripts into workable schedules, where budgets tend to drift from reality, and what it takes to keep a plan aligned once production is in motion. Beyond his decades of hands-on production experience, Stephen is also the longtime moderator of the Reddit community r/FilmTVBudgeting, where industry professionals share real-world insights about the craft of budgeting and physical production. That same commitment to modernizing workflows led him to co-found Line Budgeter, a next-generation budgeting platform built to address the limitations of legacy “digital paper” systems. The conversation digs into the practical mechanics of prep, from early scheduling decisions and department coordination to the production variables that most often create downstream cost problems. Stephen shares why visual effects, locations, setup time, and poorly modeled fringes can throw budgets off course, and why communication—especially between line producers, AD teams, department heads, and production accounting—matters more than any single tool. They also explore what modern budgeting should actually look like as productions get tighter and more complex—and how better systems can support smarter decision-making from prep through wrap. This is an episode you wouldn’t want to miss. ABOUT WRAPBOOK Wrapbook is the AI platform for production finance. Built for today’s fast-moving production landscape, Wrapbook brings payroll, spend, and accounting into one AI-powered system—giving production teams the tools they need to do more, faster. Built for features, TV, or commercials—Wrapbook helps the industry’s biggest production companies stay compliant, track every dollar in real time, and eliminate the paper-chasing that slows everything down. AI handles the busywork—reading invoices, flagging issues, syncing data—so your team can focus on the work that really matters. But software is only half the story. Wrapbook pairs powerful automation with concierge support from industry experts who’ve worked on set and know what’s at stake. It’s how the best production teams scale smarter, protect their budgets, and keep their crews happy. See how Wrapbook is a force multiplier for production finance teams at www.wrapbook.com.

    1h 9m
  4. The Business of Building a Film Hub featuring Patrick Mulhearn

    MAR 24

    The Business of Building a Film Hub featuring Patrick Mulhearn

    Cameron Woodward sits down with longtime Louisiana film industry leader Patrick Mulhearn, CEO and Partner at Irrevocable Designee LLC, to talk about what it actually takes to build a production ecosystem outside of traditional hubs. Drawing on experience across state government, studio operations, and consulting, Patrick breaks down the practical components that determine whether a region can sustain film and television production over time. The conversation explores the core elements behind a functioning production environment—from incentives and infrastructure to crew depth and the often-overlooked need for consistent work. Patrick also shares how incentive programs are evolving, what producers need to think about when evaluating states, and where projects can gain or lose value based on early decisions in prep. Beyond attracting productions, the episode digs into the longer game: developing local talent, supporting independent creators, and creating pathways into behind-the-camera careers. For producers, filmmakers, and anyone thinking about where and how projects get made, this is an episode you would not want to miss! ABOUT WRAPBOOK Wrapbook is the AI platform for production finance. Built for today’s fast-moving production landscape, Wrapbook brings payroll, spend, and accounting into one AI-powered system—giving production teams the tools they need to do more, faster. Built for features, TV, or commercials—Wrapbook helps the industry’s biggest production companies stay compliant, track every dollar in real time, and eliminate the paper-chasing that slows everything down. AI handles the busywork—reading invoices, flagging issues, syncing data—so your team can focus on the work that really matters. But software is only half the story. Wrapbook pairs powerful automation with concierge support from industry experts who’ve worked on set and know what’s at stake. It’s how the best production teams scale smarter, protect their budgets, and keep their crews happy. See how Wrapbook is a force multiplier for production finance teams at www.wrapbook.com.

    25 min
  5. The Discipline of Less Is More for All the Empty Rooms featuring Matt Porwoll

    MAR 10

    The Discipline of Less Is More for All the Empty Rooms featuring Matt Porwoll

    We sit down with Emmy® and Sundance Award–winning cinematographer Matt Porwoll to explore documentary cinematography as an operational discipline—not just an artistic one.  Over the past decade, Matt has built a body of work that spans some of the most acclaimed nonfiction films and series of the modern era, including Cartel Land (Academy Award–nominated and winner of Best Cinematography at Sundance, Cinema Eye Honors, and the Primetime Emmys), Showtime’s The Trade, and Tigerland, which premiered in competition at Sundance. His work has appeared across HBO, Showtime, Amazon, Netflix, Apple TV+, CNN, PBS, and more, and is known for blending immersive vérité with precise visual storytelling. In this conversation, Matt draws on his experience across features, episodic documentaries, and high-pressure field shoots to explain how access, trust, crew size, sound realities, and budget constraints shape what’s possible in the frame.  Using the Oscar-nominated short All the Empty Rooms as a focal point, he walks through the logistical and ethical considerations of filming in deeply personal spaces, the importance of small-footprint crews, and the production decisions that protect both the story and the people involved. From setup time and data discipline to collaboration with editorial, this episode offers a practical look at how award-level documentary work is built from the ground up. ABOUT WRAPBOOK Wrapbook is the AI platform for production finance. Built for today’s fast-moving production landscape, Wrapbook brings payroll, spend, and accounting into one AI-powered system—giving production teams the tools they need to do more, faster. Built for features, TV, or commercials—Wrapbook helps the industry’s biggest production companies stay compliant, track every dollar in real time, and eliminate the paper-chasing that slows everything down. AI handles the busywork—reading invoices, flagging issues, syncing data—so your team can focus on the work that really matters. But software is only half the story. Wrapbook pairs powerful automation with concierge support from industry experts who’ve worked on set and know what’s at stake. It’s how the best production teams scale smarter, protect their budgets, and keep their crews happy. See how Wrapbook is a force multiplier for production finance teams at www.wrapbook.com.

    41 min
  6. How Maryland Is Attracting Big Shows and Indie Films Alike with Catherine Batavick

    FEB 24

    How Maryland Is Attracting Big Shows and Indie Films Alike with Catherine Batavick

    We sit down with Catherine Batavick, Acting Director of the Maryland Film Office, to explore what it really takes to attract and support major film and television projects at the state level. Catherine shares how a film office operates behind the scenes, connecting producers with locations, crew, permitting agencies, and community partners, and what makes a region competitive in today’s incentive-driven landscape. Over the years, the state incentive program she oversees has helped generate more than $1 billion in economic impact through projects such as House of Cards, VEEP, We Own This City, Lady in the Lake, and Special Ops: Lioness.  In this conversation, Catherine walks through the practical realities of producing in Maryland: permitting timelines, local crew depth, location diversity, and how the tax credit actually works in real-world scenarios. She outlines an ideal application timeline for independent features in the $1–$10 million range, explains how the state supports both large-scale series and Maryland-based independent films, and details how productions can monetize tax credits to fund post-production. She also shares how Maryland balances limited incentive funds to support both major studio projects and homegrown filmmakers. Beyond logistics, the episode explores the broader shift in the unscripted and independent production landscape, and how Maryland positions itself as an efficient, collaborative, and cost-effective alternative to larger production hubs. ABOUT WRAPBOOK Wrapbook is the AI platform for production finance. Built for today’s fast-moving production landscape, Wrapbook brings payroll, spend, and accounting into one AI-powered system—giving production teams the tools they need to do more, faster. Built for features, TV, or commercials—Wrapbook helps the industry’s biggest production companies stay compliant, track every dollar in real time, and eliminate the paper-chasing that slows everything down. AI handles the busywork—reading invoices, flagging issues, syncing data—so your team can focus on the work that really matters. But software is only half the story. Wrapbook pairs powerful automation with concierge support from industry experts who’ve worked on set and know what’s at stake. It’s how the best production teams scale smarter, protect their budgets, and keep their crews happy. See how Wrapbook is a force multiplier for production finance teams at www.wrapbook.com.

    23 min
  7. The New Reality of Reality Television with Michelle Van Kempen

    FEB 10

    The New Reality of Reality Television with Michelle Van Kempen

    We sit down with television producer and NPACT General Manager Michelle Van Kempen, whose career has helped shape the unscripted landscape for nearly three decades. As an executive at FilmGarden Entertainment, Michelle oversaw more than 2,000 episodes of television, developing and producing series for major networks while learning firsthand how to run unscripted shows at scale. Now, through her work at NPACT and as founder of Women in Nonfiction, Michelle supports the production companies and professionals behind much of the U.S.'s unscripted content. In this conversation, she shares what it takes to keep shows on time and on budget, how to lead production teams with flexibility and foresight, and why the producer’s role is often about planning for spontaneity. She also reflects on the evolution of the unscripted business model—from a commission-heavy era to today’s shifting mix of buyouts, co-productions, brand partnerships, and short-form experimentation. Whether you’re running shows, pitching buyers, or trying to build a long-term career in nonfiction, this episode offers a look at the challenges and opportunities of producing in a fast-moving, post-streaming world. ABOUT WRAPBOOK Wrapbook is the AI platform for production finance. Built for today’s fast-moving production landscape, Wrapbook brings payroll, spend, and accounting into one AI-powered system—giving production teams the tools they need to do more, faster. Built for features, TV, or commercials—Wrapbook helps the industry’s biggest production companies stay compliant, track every dollar in real time, and eliminate the paper-chasing that slows everything down. AI handles the busywork—reading invoices, flagging issues, syncing data—so your team can focus on the work that really matters. But software is only half the story. Wrapbook pairs powerful automation with concierge support from industry experts who’ve worked on set and know what’s at stake. It’s how the best production teams scale smarter, protect their budgets, and keep their crews happy. See how Wrapbook is a force multiplier for production finance teams at www.wrapbook.com.

    36 min
  8. Why Film Editing Is Emotional Work with Viridiana Lieberman

    JAN 27

    Why Film Editing Is Emotional Work with Viridiana Lieberman

    We sit down with Viridiana Lieberman, an award-winning editor and director behind some of the most acclaimed nonfiction films and series of the past decade. Her work includes The Sentence, Call Center Blues, and most recently The Perfect Neighbor—Oscar nominee for Best Documentary Feature Film, as well as winner of the US Documentary Directing Award at Sundance 2025 and the Critics Choice Documentary Award for Best Editing. With a style marked by precision, restraint, and emotional clarity, Lieberman’s projects consistently push the boundaries of what a documentary can be. In this conversation, Viridiana shares how she approaches the craft of editing not just as a technician, but as a storyteller and partner in the filmmaking process. She reflects on her years-long creative collaboration with director Geeta Gandbhir, the unique editorial challenges behind The Perfect Neighbor, and why she believes documentaries can feel as cinematic as narrative film. We also talk about the editorial mindset she brings to directing her own work, including her debut feature Born to Play, and how that perspective shapes how she receives footage from other teams. Throughout the episode, Lieberman opens up about how nonfiction editors help define structure, tone, and trust—on both sides of the screen. For anyone working in documentary or nonfiction production, this is a conversation rich with insight on the power of restraint, the value of long-term collaboration, and what it takes to build stories that last. ABOUT WRAPBOOK Wrapbook is the AI platform for production finance. Built for today’s fast-moving production landscape, Wrapbook brings payroll, spend, and accounting into one AI-powered system—giving production teams the tools they need to do more, faster. Built for features, TV, or commercials—Wrapbook helps the industry’s biggest production companies stay compliant, track every dollar in real time, and eliminate the paper-chasing that slows everything down. AI handles the busywork—reading invoices, flagging issues, syncing data—so your team can focus on the work that really matters. But software is only half the story. Wrapbook pairs powerful automation with concierge support from industry experts who’ve worked on set and know what’s at stake. It’s how the best production teams scale smarter, protect their budgets, and keep their crews happy. See how Wrapbook is a force multiplier for production finance teams at www.wrapbook.com.

    52 min
See All (90)

Ratings & Reviews

4.6
out of 5
8 Ratings

About

Join Cameron Woodward, Co-founder at Wrapbook, to discuss the intersection of creativity and commerce, and what the future holds for the production industry in commercial, film, TV, and more.

Information

  • Creator
    Wrapbook
  • Years Active
    2023 - 2026
  • Episodes
    90
  • Rating
    Clean
  • Copyright
    © Wrapbook
  • Show Website
    On Production

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