On Record PR

Gina Rubel
  • 5.0 (35)
  • MANAGEMENT
  • UPDATED BIWEEKLY

Our multi-award-winning podcast dives deep into the strategies and insights that matter most to law firm leaders tasked with driving growth, innovation, and success. Our weekly episodes are created for decision-makers at law firms. Whether you are a managing partner, chief, executive committee member, or practice or industry group chair, our show is your resource for navigating complex challenges, fostering strategic growth, and staying ahead in an evolving legal landscape. We welcome topic ideas at podcast@onrecordpr.com.

  1. GEO vs. SEO: How AI-Driven Search Is Rewriting Law Firm Visibility

    4D AGO

    GEO vs. SEO: How AI-Driven Search Is Rewriting Law Firm Visibility

    Leslie Richards joins Jennifer Simpson Carr to demystify GEO—generative engine optimization—and its impact on law firm marketing. From zero-click results to authority signals across the digital ecosystem, they unpack how AI summaries cite sources and what that means for traffic, reputation, and referrals.

    24 min
  2. Why Public and Media Relations ROI Can’t Always Be Measured

    SEP 15

    Why Public and Media Relations ROI Can’t Always Be Measured

    From AVEs to attribution dashboards, law firms often struggle to prove the ROI of public and media relations. Jennifer Simpson Carr and Sarah Larson discuss why the most meaningful outcomes—trust, reputation, and credibility—can’t always be measured in clicks. They share strategies for reframing PR success, identifying alternative metrics, and helping law firm leaders recognize the long-term business value of communications.

    18 min
  3. Leading Through RTO: Talent, Culture, and Communication

    SEP 8

    Leading Through RTO: Talent, Culture, and Communication

    From Am Law 50 in-office mandates to firms doubling down on virtual models, RTO is reshaping culture, collaboration, mentorship, and talent retention across the legal industry. In this episode, Gina and Jennifer share strategies for transparent communication, defining benefits clearly, and building internal champions to drive buy-in during this pivotal shift.

    21 min
  4. Developing Tomorrow’s Law Firm Leaders: From Water Cooler Moments to Leadership Academies

    AUG 29

    Developing Tomorrow’s Law Firm Leaders: From Water Cooler Moments to Leadership Academies

    In this follow-up to last week’s On Record PR episode on partner leadership, host Jennifer Simpson Carr sits down again with Mark Beese, leadership consultant and member of Furia Rubel’s International Faculty, to focus on the next generation of law firm leaders, including senior associates, junior partners, and rising stars preparing to take on leadership roles.

    21 min
  5. Why Partner Development is the Key to Law Firm Resilience

    AUG 22

    Why Partner Development is the Key to Law Firm Resilience

    International Faculty member Mark Beese discusses the need for partner-level leadership development in today’s volatile, uncertain, complex, and ambiguous (VUCA) environment. Mark shares his perspective on the lack of formal leadership training in law firms, the real costs of that gap for engagement and retention, and practical ways firms can build leadership capacity to meet the challenges of today.

    18 min
  6. Meeting the Moment: How Lawyers Can Unite to Protect Democracy and the Rule of Law

    AUG 15

    Meeting the Moment: How Lawyers Can Unite to Protect Democracy and the Rule of Law

    Katayun Jaffari, Chancellor of the Philadelphia Bar Association, discusses Meeting the Moment, a movement mobilizing lawyers to defend democracy, safeguard judicial independence, and expand access to justice amid escalating political polarization and legal uncertainty.

    23 min
  7. AI Agents in Action: How Digital Colleagues Are Changing the Way We Work

    AUG 11

    AI Agents in Action: How Digital Colleagues Are Changing the Way We Work

    Leslie Richards and Isabelle Horan break down AI agents—what they are, how they differ from other popular AI tools, and why they’re set to transform workflows across industries, including law. They also share practical ways professionals can prepare now to remain relevant and valuable in a rapidly changing landscape.

    18 min
  8. AI Just Changed Search Forever: Here’s What Law Firms Need to Know

    AUG 4

    AI Just Changed Search Forever: Here’s What Law Firms Need to Know

    Building on last week’s DigiMarCon 2025 recap, Leslie Richards and Isabelle Horan unpack the evolution from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) and what that means for law firms today.

    15 min
See All (100)

5
out of 5
35 Ratings

About

Our multi-award-winning podcast dives deep into the strategies and insights that matter most to law firm leaders tasked with driving growth, innovation, and success. Our weekly episodes are created for decision-makers at law firms. Whether you are a managing partner, chief, executive committee member, or practice or industry group chair, our show is your resource for navigating complex challenges, fostering strategic growth, and staying ahead in an evolving legal landscape. We welcome topic ideas at podcast@onrecordpr.com.

Information

  • Creator
    Gina Rubel
  • Years Active
    2020 - 2025
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Copyright 2020. All Rights Reserved. Furia Rubel Communications, Inc.
  • Show Website
    On Record PR

You Might Also Like