On Tap

On Tap
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The On Tap Podcast explores what it really takes to build, scale, and optimise modern digital commerce. Hosted by the team behind On Tap, each episode dives into the strategies, technologies, and operational challenges faced by today’s eCommerce businesses. Through conversations with merchants, technology partners, agency leaders, and platform experts, we unpack real-world lessons from the front lines of online retail. Topics range from Magento and Shopify architecture to performance optimisation, AI-driven operations, platform migrations, integrations, and the evolving economics of running profitable eCommerce. Whether you’re an eCommerce merchant, digital leader, developer, or agency professional, the On Tap Podcast delivers practical insights you can apply immediately to grow revenue, improve performance, and build more resilient commerce operations.

  1. 1d ago

    ontap.daily (September 15th 2026)

    New experimental evidence challenges the conventional playbook for AI search visibility, FedEx launches a duty guarantee app for Shopify merchants, and Mastercard data reveals that a third of teenagers now trust AI product recommendations over their friends. In today's episode, John breaks down what these developments mean for eCommerce merchants heading into peak season, and where to invest your time and budget to stay competitive. - Two GEO experiments suggest third-party mentions matter more than owned content for appearing in AI-generated shopping recommendations - Mastercard survey of 26,000 people reveals 31% of teens trust AI recommendations over friends' advice, and 27% would use a fully AI-run shopping assistant - FedEx Duty and Tax app launches on Shopify at $99/month, guaranteeing import costs at checkout for cross-border merchants - Microsoft Advertising publishes new rules requiring disclosure of AI-generated ad content - Why ChatGPT Ads may deserve a place in your 2027 media plan while inventory is cheap - Facebook ad costs fall as CTR rises, and what that means for peak season planning Visit www.ontapgroup.com for more insights on eCommerce strategy, platform selection, and growth.

  2. 2d ago

    ontap.daily (September 14th 2026)

    In today's episode, John unpacks the structural shift happening inside Google Ads as AI Mode drives longer, more specific search queries, and explains why eCommerce advertisers who built campaigns around short-tail keywords are now optimised for the wrong world. He also examines Hyvä Checkout's Braintree 1.4.0 update, which quietly closes a fraud prevention gap by adding device data collection across all payment methods, and breaks down alarming new research showing that nine out of ten returned items lose value for retailers, a finding that should change how every merchant calculates the true cost of their returns before peak season. - Google Ads query length shift: 1-2 word queries dropped from 42% to 24% of impression share as AI Mode changes search behaviour - Hyvä Checkout Braintree 1.4.0: device data fraud prevention and preflight validators for Magento merchants - Returns profitability crisis: only 9% of retailers can resell more than half of returns at full price - Shopify multi-currency payouts expand to Australia and France - Google Ads promotional credits reportedly being revoked after spend - FedEx Global Trade Navigator launches cross-border tariff estimation tools - PayPal CEO restructuring plans and what merchants should monitor For more eCommerce insights, visit www.ontapgroup.com.

  3. 5d ago

    ontap.daily (September 11th 2026)

    In today's episode, John unpacks three stories shaping the eCommerce landscape heading into peak season. Amazon has quietly begun piloting ChatGPT Ads through its DSP, creating the first unified pathway between the world's largest retail media network and conversational AI advertising. Meanwhile, Primark's historic announcement of UK home delivery, after years of fierce resistance, offers a powerful lesson about channel strategy and competitive pressure. And Deloitte's freshly released holiday forecast reveals where the growth is heading and why AI-powered shopping is accelerating faster than expected. - Amazon DSP now extends campaigns into ChatGPT's conversational ad surfaces, what this means for eCommerce advertisers - Why Primark's surrender to online delivery matters for merchants of every size - Deloitte's 2026 holiday forecast: eCommerce expected to grow up to 8.4% year over year - Target launches AI-powered photo search in its app, and what visual AI means for product discovery - Shopify adds WhatsApp marketing consent at checkout for international merchants - Why content marketing is at a 12-year low, and how eCommerce merchants can capitalise on the quality gap Listen for practical steps you can take right now to prepare your advertising, channel strategy, and product data for peak season. Learn more at www.ontapgroup.com.

  4. 5d ago

    ontap.daily (September 10th 2026)

    In today's episode, John unpacks a shift that most eCommerce businesses haven't noticed yet: AI shopping agents are bypassing homepages and category pages entirely, landing directly on product detail pages, and the merchants whose PDPs aren't built for machine evaluation are invisible to the fastest-growing commerce channel. He also covers Shopify CLI 4.8's new dev store management commands and why the 250-store limit is a governance signal every merchant should pay attention to before peak season. - Why the product page is becoming the most important page on your eCommerce site, and what AI agents actually look for when they evaluate it - Instacart's Clementine and Rugs Direct's Ask Cleo: what the latest AI assistant deployments reveal about the direction of product discovery - Shopify CLI 4.8 dev store commands and the new 250-store limit: what merchants should ask their agencies this week - How major retailers are operationalising AI in Q2 earnings: Gap, Dollar General, Ulta, and Kohl's - Block joins Sezzle in seeking a national bank charter, and why the fintech-to-bank pattern matters for eCommerce merchants - Google ranking factor survey: original research outperforms scaled AI content in perceived ranking impact Visit www.ontapgroup.com for more insights on eCommerce strategy, platform selection, and peak-season readiness.

  5. Sep 9

    ontap.daily (September 9th 2026)

    In today's episode, John unpacks a Shopify product data update that solves a long-standing problem for multichannel merchants, examines why an 11x ROAS account was losing money on every order, and breaks down Bain's forecast for the first-ever trillion-dollar US holiday season, including what the headline number hides about real consumer spending power. - Shopify multiple barcodes per variant: what it fixes for multichannel operations and how to use it before peak season - Meta joins Shopify's Agentic Storefronts: what merchants should review in their AI channel settings - Shopify POS abandoned cart visibility: bridging online intent with in-store conversion - The 11x ROAS profitability trap: why ROAS alone can't tell you if your ads are making money, and what to measure instead - Google AI Max and Microsoft CPC changes: why automation makes the profitability problem worse - Bain's $1 trillion holiday forecast: the real growth rate behind the headline and what it means for peak season planning - 24% of consumers starting holiday shopping in AI platforms: up from 17% last year - Google Ads AI Dashboards: early impressions and when to trust the outputs - Retail media's differentiation problem: only 1 in 5 see clear differences between networks For more insights on eCommerce strategy, platform updates, and peak season preparation, visit www.ontapgroup.com.

  6. Sep 8

    ontap.daily (September 8th 2026)

    In today's episode, John unpacks three developments that could reshape how eCommerce merchants acquire customers and sell products heading into peak season. Anthropic has released an open-source commerce agent blueprint that lets retailers build AI shopping assistants on Claude, but the most telling detail is where the blueprint deliberately stops. New data reveals that AI Overviews are silently filtering which Shopping ad queries get impressions, creating a hidden measurement trap for advertisers. Plus, an update on the ongoing StyleSmuggler zero-day vulnerability affecting Magento and Adobe Commerce merchants. Topics covered in this episode: - Anthropic's commerce agent blueprint: what it builds, why it stops before payment, and what it reveals about the agentic commerce landscape - Why product data quality, not AI model capability, is the real bottleneck for commerce agents - New Smarter Ecommerce data showing a "reverse crocodile effect" on Shopping ad impressions and CTR - Why rising Shopping ad CTR might actually signal shrinking top-of-funnel visibility - Google testing exact and phrase match Search campaigns inside AI Mode - StyleSmuggler zero-day update: still no Adobe patch available as of September 8 - Harvey Nichols supplier losses and the lesson for channel diversification Visit www.ontapgroup.com to learn more about eCommerce strategy, implementation, and growth.

  7. Sep 7

    ontap.daily (September 7th 2026)

    In today's episode, John breaks down the most urgent eCommerce security threat of 2026, a Magento and Adobe Commerce zero-day vulnerability called StyleSmuggler that's being actively exploited with no patch available, and explains what merchants need to do right now to protect their stores eight weeks before Black Friday. The episode also examines OpenAI's global expansion of ChatGPT Ads with new targeting and measurement tools, a costly loyalty programme mistake from Petco that every eCommerce business should learn from before peak season, and why Shopify's latest Universal Commerce Protocol update matters for the future of AI-powered shopping. - The StyleSmuggler zero-da, why it's categorically different from previous Magento vulnerabilities and what to do today - OpenAI takes ChatGPT Ads global, what eCommerce advertisers should test and what they should avoid - Petco's loyalty programme lost millions, the design flaws to audit before peak season - UK August retail data disappoints, what it means for Q4 planning - Lululemon's dramatic Q2 decline and incoming leadership change - Shopify's UCP update and Sephora's TikTok Shop launch - David's Bridal achieves 99.78% fraud approval rate in six days For more eCommerce insights and strategy, visit www.ontapgroup.com.

  8. Sep 4

    ontap.daily (September 4th 2026)

    In today's episode, John unpacks a quiet Shopify Hydrogen update that fixes an invisible Google Shopping problem, examines what JD Sports and Target's AI personalisation results reveal about a measurement gap most retailers haven't solved, and flags the SEO warning signs that appear before organic traffic actually drops, plus payment processor instability merchants should watch heading into peak season. Topics covered in this episode: - Shopify Hydrogen's new variant link resolution and why it fixes a hidden conversion leak for headless storefronts - JD Sports' partnership with HyperFinity: what "evidence-led" personalisation looks like in practice - Target's AI-powered back-to-school wish lists: constrained scope, measurable results - The critical difference between influenced revenue and incremental revenue in personalisation measurement - AI referral traffic to eCommerce sites up 62% in July, what it means and what it doesn't - SEO warning signs that predict organic traffic drops before they show up in your reports - Stripe's stablecoin hire and Fiserv's management upheaval: payments infrastructure developments worth monitoring - Five Below's Q2 success from shifting away from traditional media spending Action items: Update Hydrogen variant links, start personalisation holdout tests before peak season, audit SEO for commercial query visibility, and confirm payment processor stability. Visit www.ontapgroup.com to learn more about how On Tap helps eCommerce businesses grow.

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About

The On Tap Podcast explores what it really takes to build, scale, and optimise modern digital commerce. Hosted by the team behind On Tap, each episode dives into the strategies, technologies, and operational challenges faced by today’s eCommerce businesses. Through conversations with merchants, technology partners, agency leaders, and platform experts, we unpack real-world lessons from the front lines of online retail. Topics range from Magento and Shopify architecture to performance optimisation, AI-driven operations, platform migrations, integrations, and the evolving economics of running profitable eCommerce. Whether you’re an eCommerce merchant, digital leader, developer, or agency professional, the On Tap Podcast delivers practical insights you can apply immediately to grow revenue, improve performance, and build more resilient commerce operations.

Information

  • Creator
    On Tap
  • Years Active
    2026
  • Episodes
    116
  • Rating
    Clean
  • Copyright
    ©2026 On Tap OÜ
  • Show Website
    On Tap