What makes a restaurant, brewery, winery, or coffee shop worth seeking out? In Episode 227 of On The Delo, Delo sits down with Eric Walters, co-founder of a Taste of AZ, to talk about the stories behind Arizona food and beverage, and the people who put their heart into creating it. Eric shares how a Taste of AZ brings that mission to life through a quarterly magazine, a book, a podcast, a weekly newsletter, and large-scale events. From choosing features and building lasting partnerships to helping people discover their next place to eat or drink, this conversation is a thoughtful look at local storytelling, community, and the work behind a platform built to celebrate Arizona hospitality. The episode also goes beyond the plate. Delo and Eric discuss the noise restaurants face around marketing, the value of local relationships, Eric’s experience stepping away from drinking, and the habits—journaling, movement, coaching football, and staying connected—that help him manage an always-active mind. If you care about Arizona hospitality, building meaningful partnerships, or finding a healthier way to stay present while doing the work, this one is for you. Chapter Guide (Timestamps) (0:15 - 2:58) Welcome Back and the Latest a Taste of AZ Magazine (2:58 - 6:14) The Book, Quarterly Publishing, and Stories Behind the Food (6:14 - 12:19) Chefs, Local Hospitality, and Arizona’s Changing Food Scene (12:19 - 16:06) Cutting Through Marketing Noise and Creating Lasting Value (16:06 - 24:04) Stepping Away from Drinking, Journaling, and Better Self-Talk (24:04 - 30:18) Support Systems, Coaching Football, and Staying Present (30:18 - 36:09) Movement, Arizona Outdoors, Partnerships, and Event Value (36:09 - 39:26) a Taste of AZ’s Multi-Platform Mission and Statewide Discovery (39:26 - 44:28) Rapid Fire: Food, Music, Hiking, and Supper (44:28 - 46:54) Supporting Local Businesses, the Newsletter, and Delo’s Close 💬 Drop a comment with a local Arizona place people need to know about, and share this episode with someone who cares about the people behind food and beverage. 👉 If this conversation about Arizona hospitality, local storytelling, and building better habits resonated with you, hit Subscribe for more conversations on business, community, and mindset. 📲 Explore a Taste of AZ: https://atasteofaz.com/ 💼 Connect with Eric Walters on LinkedIn: https://www.linkedin.com/in/ericwaltersazfood 📷 Follow a Taste of AZ on Instagram: https://www.instagram.com/atasteofaz/ LINKS: 🔗 Connect with Delo: https://linktr.ee/iamthedelo 📚 Grab Delo’s FREE eBook: https://iamthedelo.com/3f-method-book 🤝 Delo’s Preferred Business Service Partners: https://iamthedelo.com/connect 👥 Entrepreneur Community: https://www.builtdifferentcommunity.com 📘 Facebook: https://facebook.com/IAmTheDelo 📷 Instagram: https://instagram.com/iamthedelo 💼 LinkedIn: https://linkedin.com/in/daviddelorenzo1 🍽️ Restaurant Resources: https://www.runningrestaurants.com/subscribe DISCOUNT CODE: DeLo2025