On the House Influencer Marketing Growth Strategies

Amanda Rush Holmes
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

This podcast is for creators by creators. We will dig into the creator economy, and influencer growth strategies, while also chatting with the leading experts from the biggest players in the industry. From social media platforms like Meta and YouTube to the creator of LTK and other platforms we love and use. Buckle up because this podcast is your no-fluff guide to the influencer industry and everything you need to know- no matter what stage you're at. Think of this as your direct line to the information you need, without the hefty price tag.

  1. NOV 14

    3x your Influencer Revenue This Black Friday

    We are bringing back our most popular episode of 2024! Welcome back to another exciting episode of On the House! Today we're tackling the Super Bowl of the influencer world—how to triple your revenue this Black Friday! 🛍️ If you're determined to make this holiday season your most profitable yet, buckle up because we are spilling all the secrets! From the tried-and-true strategies we use for our influencer clients at Notoire Media House to a step-by-step guide on mapping out your content plan in less than a day, we've got you covered. Get ready to have your community hit that 'add to cart' button at record speed! ➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox! https://notoiremediahouse.myflodesk.com/podcast ⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️ https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ ✨FOLLOW ALONG ON IG: @notoiremediahouse ✨FOLLOW OUR FOUNDER: @amandarushholmes ✨WORK TOGETHER: notoiremediahouse.com/contact GET 50% OFF FLODESK: https://flodesk.com/c/NOTOIRE Mentioned in this episode: Notoire Media House If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you! Flodesk Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

    24 min

  2. AUG 22

    LinkedIn is the Goldmine You’re Sleeping On with Sophie Miller of Pretty Little Marketer

    Think LinkedIn is just for job seekers and corporate suits? Think again. In this episode, I’m joined by Sophie Miller, founder of Pretty Little Marketer and LinkedIn creator powerhouse, to talk about why this platform might just be the most underrated place to grow your brand, build community, and land high-paying opportunities. Sophie shares her top tips for creating scroll-stopping LinkedIn content, building authentic connections, and turning your profile into a client-attracting machine. Whether you’re an influencer, entrepreneur, or marketing pro, this conversation will have you rethinking your entire social media strategy. What You’ll Learn in This Episode: Why LinkedIn is no longer “just for resumes”How Sophie grew a thriving business and community on LinkedInThe types of content that perform best right nowHow to leverage LinkedIn for B2B and brand partnershipsActionable steps to start (or revive) your LinkedIn presence today ➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox! https://notoiremediahouse.myflodesk.com/podcast ⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️ https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ ✨FOLLOW ALONG ON IG: @notoiremediahouse ✨FOLLOW OUR FOUNDER: @amandarushholmes ✨WORK TOGETHER: notoiremediahouse.com/contact GET 50% OFF FLODESK: https://flodesk.com/c/NOTOIRE Mentioned in this episode: Notoire Media House If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you! Flodesk Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

    56 min

  3. AUG 15

    Affiliate Marketing: Should You Link to One Platform or Many?

    When it comes to affiliate marketing, one of the biggest questions creators face is: should you keep all your links in one place, or spread them out across multiple platforms? On the surface, splitting your links might seem like a smart way to diversify your earnings—but there’s a catch. In this episode, I break down why spreading yourself too thin can actually dilute your numbers, confuse your audience, and ultimately decrease conversions. Your community needs to know exactly where to find you, and when you send them in too many directions, you risk losing sales. But here’s the thing—there are times when splitting your links is the right move. If you have a clear strategy, specific brand deals, and a plan for tracking performance, multiple platforms can work in your favor. You’ll learn: The pros and cons of linking to one platform vs. multipleHow link dilution can hurt your analytics and conversionsWhy clarity and audience habits matter in link strategyWhen it actually makes sense to spread your affiliate links outHow to stay strategic and intentional with your linking choices Whether you’re just starting out in affiliate marketing or looking to optimize your current setup, this episode will help you make a decision that supports both your revenue and your relationships with your audience. ➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox! https://notoiremediahouse.myflodesk.com/podcast ⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️ https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ ✨FOLLOW ALONG ON IG: @notoiremediahouse ✨FOLLOW OUR FOUNDER: @amandarushholmes ✨WORK TOGETHER: notoiremediahouse.com/contact GET 50% OFF FLODESK: https://flodesk.com/c/NOTOIRE

    15 min

  4. AUG 8

    Are Blogs Dead for Influencers?

    What happens when TikTok disappears for a day… and your entire business disappears with it? That’s exactly the scenario that had influencers scrambling earlier this year — and today’s guest, website designer and branding expert Gillian Sarah, is here to make sure that never happens to you. In this episode of On The House, we dive into why influencers (and any online creator) need more than just social media to build a sustainable business. Gillian shares her journey from Etsy doodles to running a full-time web design studio, the surprising sense of community she’s found in the influencer world, and her signature framework for creating websites that actually convert — whether you’re selling your own products, driving affiliate revenue, or growing your email list. We also cover: The “digital land you own” vs. “rented space” mindset every creator needs to understandHow to blend a blog and website into one powerful personal brand hubThe platform Gillian swears by for influencers who love a fresh, creative look (without the coding headaches)Why your homepage needs more than “Welcome to my blog”How to design branding that works year-round — even as your style evolves If you’ve been putting off that website project because “Instagram is enough,” this conversation might just change your mind. ➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox! https://notoiremediahouse.myflodesk.com/podcast ⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️ https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ ✨FOLLOW ALONG ON IG: @notoiremediahouse ✨FOLLOW OUR FOUNDER: @amandarushholmes ✨WORK TOGETHER: notoiremediahouse.com/contact GET 50% OFF FLODESK: https://flodesk.com/c/NOTOIRE Mentioned in this episode: Flodesk Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year! Notoire Media House If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you!

    42 min

  5. AUG 1

    LTK v ShopMy The Ultimate Showdown Part 2

    I’m dishing part two of the LTK vs. ShopMy saga—a juicy, side-by-side comparison of how these affiliate powerhouses are rolling out new features, reshaping the creator economy, and giving us plenty to think about. Spoiler: ShopMy may have just thrown the first punch in what I’m calling the Summer of Upgrades™️. I break down ShopMy’s latest revamp, including: ✨ A storefront glow-up (hello, searchability & wishlists!)🛍️ Creator-first tools like Circles and AI-powered link visibility📈 Long-tail commission wins that work in your sleepAnd how their vibe is leaning less “mass market” and more “monetize your lifestyle” Then we shift over to LTK’s latest pivot into a more social-first platform. Will it stick? Are creators buying in? Is it giving early-Instagram energy or just a confusing new inbox folder? I’ve got thoughts. If you’re an influencer (or manage one), this episode is your roadmap for deciding where to show up and what platform is giving you the most ROI and peace of mind. ➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox! https://notoiremediahouse.myflodesk.com/podcast ⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️ https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ ✨FOLLOW ALONG ON IG: @notoiremediahouse ✨FOLLOW OUR FOUNDER: @amandarushholmes ✨WORK TOGETHER: notoiremediahouse.com/contact GET 50% OFF FLODESK: https://flodesk.com/c/NOTOIRE Mentioned in this episode: Flodesk Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year! Notoire Media House If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you!

    34 min

  6. JUL 18

    From Passion to Profit: Treating Your Content Like a Business with Lucie Fink

    In this inspiring episode of On the House, Amanda sits down with content creator and storyteller Lucie Fink to dive deep into her decade-long journey in media—from her early days as a neuroscience major producing YouTube shows in college to becoming a creative force at Refinery29 and beyond. Lucy opens up about the defining moments that shaped her career, the power of storytelling, and why editing video content still feels like her true passion—even when it gives her migraines. We unpack the power of outsourcing, how she balances creativity with structure, and why she’s focused on long-form, high-value partnerships over chasing quick wins. It’s a refreshingly honest look at the systems, mindset shifts, and boundaries that keep a creative business running. What you’ll learn: Consistency beats virality: Building a sustainable creator business isn’t about chasing trends—it's about showing up consistently with intentional content that reflects your long-term goals. Delegate before you're ready: Hiring help early (even when it feels premature) can be the game-changer that allows you to scale and stay creatively energized. Negotiation is a skill: Don’t accept the first offer. Learning how to communicate your value and ask for what you’re worth is essential for working with brands. Boundaries protect your creativity: Being disciplined with time and energy—especially around email, social media, and availability—keeps burnout at bay. Your content is a business asset: Treating your creative output like a business (with systems, strategy, and a growth mindset) is what turns passion into profit. Want to connect with Lucie?  Follow her on IG: @luciebfink 🛍️ Visit the Notoire Edit Shop: https://notoiremediahouse.com/shop ➡️ Want more influencer industry expertise? Join our email list! https://notoiremediahouse.myflodesk.com/e92szd77li ✨FOLLOW ALONG ON IG: @notoiremediahouse ✨FOLLOW OUR FOUNDER: @amandarushholmes ✨WORK TOGETHER: notoiremediahouse.com/contact Mentioned in this episode: Flodesk Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year! Notoire Media House If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you!

    57 min

  7. JUL 11

    Messaging, AI and the Future of Brand Copy with Kaitlyn Parker

    In this value-packed conversation, we’re joined by brand copywriter and strategist Kaitlyn Parker of Copy Uncorked to talk about all things messaging, positioning, and the evolving role of AI in content creation. Kaitlyn opens up about the full journey of her client process—from strategic discovery to final copy—and offers a behind-the-scenes look at her signature “Messaging Dash.” We also dive deep into how she’s integrating AI tools like ChatGPT and Claude into her workflow (without losing the soul of her writing), the future of brand storytelling, and how copywriters can stay relevant in a fast-changing landscape. Whether you’re a founder, content creator, or fellow creative, this episode will help you think more clearly and creatively about the words you use—and the brand you're building. What you’ll learn: Using AI tools like ChatGPT and Claude for idea generation, editing, and brainstorming Common mistakes clients make when submitting intake forms using AI How to tell the difference between AI-generated and human-centered copy Why strategic copywriters are becoming creative partners—not just service providers Visual branding cues, trend cycles, and how to stand out without looking like everyone else How her new product “Messaging Dash: Distilled” helps business owners build a complete brand book Want to connect with Kaitlyn?  Follow her on IG: @copyuncorked Get Your Copy of The Messaging Dash  Join the Waitlist for The Messaging Dash, Distilled  🛍️ Visit the Notoire Edit Shop: https://notoiremediahouse.com/shop ➡️ Want more influencer industry expertise? Join our email list! https://notoiremediahouse.myflodesk.com/e92szd77li ✨FOLLOW ALONG ON IG: @notoiremediahouse ✨FOLLOW OUR FOUNDER: @amandarushholmes Mentioned in this episode: Flodesk Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year! Notoire Media House If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you!

    37 min

  8. JUN 27

    EP 4: 10x Your Influencer Biz with Meta Ads

    In this powerhouse episode, I’m joined by Meta ad expert and marketing coach Ashley Brock — a digital advertising pro who’s managed over $200 million in ad spend. From small businesses to Fortune 500 giants, Ashley has helped brands of all sizes harness the power of paid advertising. We’re cutting through the noise around Meta ads and answering the real questions influencers and business owners have: What’s the difference between boosting and running actual ad campaigns? What’s a good ROI? How many campaigns should I run at once? And how do I know if my ads are working? Whether you’ve been dabbling in boosted posts or you're ready to scale with strategy, this episode is a must-listen for influencers, creators, and entrepreneurs ready to grow their audience, increase conversions, and truly understand the data behind their content. What you’ll learn: How to use paid ads to grow your brand and income without constantly creating new content The difference between ads focused on visibility vs. conversions—and when to use each How to structure an effective ad funnel based on your niche and audience readiness What realistic ad ROI looks like and why testing over 90 days is essential for success The most common ad mistakes influencers make—and how to avoid them Want to connect with Ashley?  Follow her on IG: @ads.with.ashley Work with Ashley: https://www.ashleybrock.com/challenge 🛍️ Visit the Notoire Edit Shop: https://notoiremediahouse.com/shop ➡️ Want more influencer industry expertise? Join our email list! https://notoiremediahouse.myflodesk.com/e92szd77li ✨FOLLOW ALONG ON IG: @notoiremediahouse ✨FOLLOW OUR FOUNDER: @amandarushholmes ✨WORK TOGETHER: notoiremediahouse.com/contact Mentioned in this episode: Flodesk Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year! Notoire Media House If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you!

    40 min
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About

This podcast is for creators by creators. We will dig into the creator economy, and influencer growth strategies, while also chatting with the leading experts from the biggest players in the industry. From social media platforms like Meta and YouTube to the creator of LTK and other platforms we love and use. Buckle up because this podcast is your no-fluff guide to the influencer industry and everything you need to know- no matter what stage you're at. Think of this as your direct line to the information you need, without the hefty price tag.

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