59 episodes

We explore the business of creator-based media across podcasts, video, and emerging audio. We aim to educate, enlighten and push the industry forward.
Hosted on Acast. See acast.com/privacy for more information.

On the Mic Ad Results Media

    • Business
    • 4.8 • 35 Ratings

We explore the business of creator-based media across podcasts, video, and emerging audio. We aim to educate, enlighten and push the industry forward.
Hosted on Acast. See acast.com/privacy for more information.

    The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley

    The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley

    Some of 2022's hottest audio topics included brand safety, contextual targeting, making podcasting a top tier player, and creative strategy. As we close out our 2022 On the Mic season, we thought it best to end on a subject that could potentially present a creative option for each of these topics: Programmatic Ad Buying.
    In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.
    For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram.

    Hosted on Acast. See acast.com/privacy for more information.

    • 32 min
    Best Practices Are Always the Best Process…Or Are They?

    Best Practices Are Always the Best Process…Or Are They?

    Best practices have a tendency to rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign…
    But what if what we consider to be best practices are actually hindering us? Utilizing a “one size fits all” approach puts a limit on critical thinking and creativity and when it comes to advertising and creator content, what’s good for the goose definitely isn’t always good for the gander.
    In this episode of On the Mic, host Lindsay Smith is joined by Creative Director, Tony Carnevale, and Associate Account Director, Andrea Schwarzbach to discuss best practices, when they’re appropriate, and when we should toss them out the window.
    https://www.linkedin.com/pulse/proven-practices-process-stan-garfield/ - Proven Practices Process: Don't call it "best practice"​
    https://anotheridea.substack.com/p/i-hate-best-practices?showWelcome=true - I Hate Best Practices by Tony Carnevale


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    • 22 min
    Behavioral Economics and Advertising

    Behavioral Economics and Advertising

    We all have systems and research data that we can safely rely on to craft compelling advertising campaigns, but have you ever seen an approach and wondered “how did that idea work?!”
    In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Senior Copywriter, Ari Diozon, to break down human behavior and the subtle ways that advertisers can tap into human psychology to build more creative and impactful ads.
    For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram.

    Hosted on Acast. See acast.com/privacy for more information.

    • 39 min
    Podcasting Insights: Where Are We Going? An Interview with Heather Osgood

    Podcasting Insights: Where Are We Going? An Interview with Heather Osgood

    When you think of conversations happening around the podcasting space, Heather Osgood has to be at the top of your list of sources to turn to. As the founder of True Native Media, Heather is truly a podcast advertising maven. From True Native Media, to the Podcast Broker, and hosting The Podcast Advertising Playbook, Heather is an absolute specialist in the space.
    In this episode of On the Mic with Ad Results Media, Lindsay and Nate sit down with Heather to discuss her hot takes on programmatic buying, dynamically inserted ad reads, her newest project The Podcast Broker, and of course, the lime green elephant in the room: Spotify.

    Hosted on Acast. See acast.com/privacy for more information.

    • 30 min
    How Did We Get Here? The Winding Paths to a Career in AdLand

    How Did We Get Here? The Winding Paths to a Career in AdLand

    Whether you take the main roads of higher education and internships or one of the many scenic routes that wind across the sprawling career landscape, there's no right or wrong way to arrive at a given field—least of all one as dependent on diverse perspectives as advertising. In today's episode, Lindsay and Nate are joined by Ari Diozon, Evan Brown, and Kelsie Utz to discuss the various trajectories that led them to the ad industry, the lessons they've brought with them, and how working in advertising has shaped their careers.
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    • 45 min
    By Any Other Name: Creators and Influencers with FleishmanHillard

    By Any Other Name: Creators and Influencers with FleishmanHillard

    What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wilmes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each.
    For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram.

    Hosted on Acast. See acast.com/privacy for more information.

    • 23 min

Customer Reviews

4.8 out of 5
35 Ratings

35 Ratings

PackerFan150 ,

Great Conversations

This is an awesome podcast to keep up to date on anything and everything in the pod world

Tanya Bryan ,

Wow, Just Wow!

I loved the podcast with Ceena discussing how to maintain a positive culture with strong values during this COVID-19 pandemic. It was so powerful and thought provoking. It was a perfect way to spend 20 minutes out of my day to focus on today and left me feeling inspired and grateful.

Shell Team ,

Great podcast to listen to. Awesome advice

I used to be Ceena’s Manager at Shell. I am proud of this podcast and happy that she sent this to our team. I am also happy that she gets an opportunity like this to give some great advice as she did with all of our employees when she used to work here. Its podcasts like this one that we can all learn from. Great advice and great knowledge Ceena. Your previous team members are very proud of you. Keep shining bright.

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