5 episodes

Advertising agency creative director, author, and strategist Mark Mathis shines a light on new marketing ideas, trends and idiosyncrasies driving today’s super-cluttered and changing marketing space.

One-Minute Marketer with Mark Mathis Mark Mathis | Amperage Marketing + Fundraising

    • Health & Fitness

Advertising agency creative director, author, and strategist Mark Mathis shines a light on new marketing ideas, trends and idiosyncrasies driving today’s super-cluttered and changing marketing space.

    Do You Still Need to Be Above the Fold in a Digital World?

    Do You Still Need to Be Above the Fold in a Digital World?

    In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.

    Do Not Attempt Bad PR At Home

    Do Not Attempt Bad PR At Home

    In this episode, Mark Mathis talks about why organizations shouldn’t joke about their brand.

    What Can We All Learn from Bathroom Marketing

    What Can We All Learn from Bathroom Marketing

    In this episode, Mark Mathis talks about why bathroom marketing works and why it’s important to consider the consumer journey, even when they are going potty.

    Is the Car Sales Business Driving Toward Disruption

    Is the Car Sales Business Driving Toward Disruption

    In this episode, Mark Mathis talks about how digital is disrupting the car industry.

    Mark Mathis Discusses a Wide Range of Marketing Topics

    Mark Mathis Discusses a Wide Range of Marketing Topics

    In this episode, Mark Mathis talks about sponsorships, podcasting for internal audiences, verbose billboards, the paradox of power, the $50 no, and why most taglines don't work.

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