26 episodes

The official podcast of OneLeg where we pull back the curtain on marketing and discuss how you can deliver the very best customer experience and achieve zero marketing waste.

OneLeg Up OneLeg Inc

    • Business

The official podcast of OneLeg where we pull back the curtain on marketing and discuss how you can deliver the very best customer experience and achieve zero marketing waste.

    TechSquawk: Marketing Campaign Analytics

    TechSquawk: Marketing Campaign Analytics

    The OneLeg Tech Team don't just sit around thinking about technology platforms and bits, bytes and Squid Game. No, they are a critical asset helping clients think through all of the details of their sales and marketing programs.

    In this episode, the Tech Team discuss marketing campaign analytics and what you should be looking for, and how you can, and should, measure virtually every aspect of your sales and marketing programs.

    • 36 min
    Lessons From Home Improvement Start-ups

    Lessons From Home Improvement Start-ups

    There is a lot to try and figure out when you start a new business...especially in the home improvement sector. It can be hard, exhilarating, overwhelming and exciting--all in the same minute. 

    We pulled together a group of our clients, all of who's home improvement companies are less than three years old, to discuss the trials and tribulations of starting and running a business in the home improvement space.

    Appearing in this episode:
    Chris Shoemaker, Everest Home Improvement (Virginia)
    Seth Converse, Purple Home Improvements (Michigan)
    Ryan Keene, MODE Renovation (California)

    • 32 min
    OneLeg Up: Growing an eCommerce Business with Special Guest Scott Reid

    OneLeg Up: Growing an eCommerce Business with Special Guest Scott Reid

    On this episode of OneLeg Up, Vic interviews the CEO of OneLeg’s first client, Scott Reid. During this 30-min episode, Scott talks about his journey to grow the Dormeo business in North America from virtually zero in sales to on a pace to be a $40MM company in just a handful of years. We also cover Scott’s learnings for tech stack implementation and how the focus should always be on the customer.

    • 33 min
    Tech Squawk: Increase Call Center Agent Conversion

    Tech Squawk: Increase Call Center Agent Conversion

    Did you know that if you have Lead Perfection, you don’t actually need a dialer to follow up on your leads?
    That’s right, our tech team reveals a little secret about Lead Perfection not a lot of people know or utilize when they discuss the ins and outs of the dial control center. From set-up all the way through reporting, you’ll find that our Tech Alchemists have you covered.

    • 32 min
    Serious vs Curious

    Serious vs Curious

    On this episode of OneLegUp the team discusses serious vs curious buyers, strategies to win over curious buyers to serious buyers and why the home improvement industry is doing itself a disservice by not having a multi-pronged approach to building relationships with potential customers.

    • 33 min
    OneLeg Up: Creative Campaigns and Content Can Drive Sales

    OneLeg Up: Creative Campaigns and Content Can Drive Sales

    On this very special edition of OneLeg Up, the OLU hosts find themselves together, in Dallas, during an ice storm. What better time to do a podcast?!
    In this episode we go deep into content and explore the reasons why certain content works, and why certain content gets no love. We also take on the objections clients have to generating new content and why they are likely doing not only their customers a disservice, but also their businesses.

    • 28 min

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