Online Coaching

Stephanie Fiteni

In this podcast, Stephanie Fiteni and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business. With guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build their businesses. Stephanie is an experienced Content Marketing Strategist as well as a Traffic and Lead Gen Coach. She talks about online marketing strategies, social media, search engine optimization (SEO), marketing tools, books, and much more. She learned programming as a fresh graduate and has worked as a trainer, programmer, and web consultant for over 15 years before becoming an online coach. For the last 6 years, she has offered 1:1 coaching and Online Programmes designed for coaches, therapists, and online service providers. She also offers Content strategy design and content marketing services to 6, 7 & 8 figure coaches through her agency. Find out more at http://www.stephaniefiteni.com

  1. Lead Magnet for New Coaches: How to pick the right one

    EPISODE 64

    Lead Magnet for New Coaches: How to pick the right one

    Getting your lead magnet right can make all the difference—especially if you’re a coach starting out online. Whether you convert 5% of your website visitors or 30%, your choice of lead magnet can have a massive impact on your business growth. In this episode, I share my best tips and practical insights from years of building high-converting lead magnets (at one point, I had one that got 1 out of every 3 visitors onto my email list!). If you’re a coach who wants to stop overthinking and start seeing real results, this is the episode for you. Here’s what we talk about:Why you should align your lead magnet with each stage of your customer journey—and how to do it simplyHow to create a lead magnet for new coaches that actually attracts your ideal clientsWhy the best lead magnets are often aimed at the “consideration” stage (not just “awareness”)How to use your onboarding process to brainstorm the perfect lead magnet topicsThe secret to designing a lead magnet that filters in the right prospects—and why that’s better than going broadReal-world examples: what worked for me, and how I optimized my lead magnet for new coachesCurrent trends: why shorter, more actionable content works better than long guides or eBooksTypes of lead magnets that work right now: mini videos, quizzes, interactive GPTs, and more Special Resources & Links Mentioned:FREE Lead Magnet Idea Generator GPT – Try my custom AI tool to discover the best lead magnet for new coaches (link under the video or in the description)Book a free discovery call: stephaniefiteni.com/callContact me: hello@stephanifiteni.com If you have questions or want help brainstorming your next lead magnet, leave a comment under the video, reach out via email, or book a discovery call—I'd love to help! About the ShowOn the Profitable Online Coaching Podcast, we answer the biggest questions facing new and experienced coaches online. Each episode dives into practical marketing tactics, organic growth, SEO, and digital business strategies to help you attract more clients and build a thriving online practice. If you want actionable tips for coaches—especially around building a lead magnet for new coaches—you’re in the right place! Did you enjoy this episode? Follow, subscribe, and leave a review on your favorite podcast platform. [TRANSCRIPT] Getting your lead magnet right can make all the difference. Whether you convert 5% of the people who come to your site or 20 or 30% is gonna make a massive difference. I have over the past years, created some fantastic lead magnets that actually at one point I had one that got one out of every three people that came to my site onto my email list. And today I'm gonna share the tricks with you that help you make a decision and really find. The best lead magnet without too much trouble and too much overthinking. 'cause we don't really tie ourselves into a knot when it comes to these things. So here are some simple tips that are gonna help you make the clear decision. Let's dive right in. So the first thing is that there are various approaches, first of all, to picking your lead magnets. You can have different lead magnets that are good for the same coaching business, and this is why you can find different approaches out there. You can actually have a different lead magnet for every stage of your customer journey. Generally, we

    13 min
  2. EPISODE 65

    Marketing Strategies that do not work for new coaches

    In this podcast episode, we talk about what doesn't work when you're just starting out as an online coach—especially when it comes to marketing for coaches. After coaching coaches for over a decade, I still see new coaches being sold into strategies that are completely out of sync with where they are in their business. From list-building and social media to digital courses and evergreen webinars, I explain why many of these strategies don’t deliver for new coaches — and what you should be doing instead. This episode is designed to help you skip months (even years) of frustration by avoiding the common pitfalls and focusing on what actually works to grow your coaching business organically and sustainably. In this episode we talk about: Why list-building isn’t the first thing you should focus on as a new coachThe hidden problems with using social media too earlyThe truth about digital products, courses, and evergreen funnelsHow to use organic webinars to grow your business and refine your messagingWhat “relationship accelerators” are and why you may not be ready for them yetThe importance of getting clarity on your ideal client and offers firstHow SEO has helped me build a six-figure coaching business from scratchWhy starting with one-to-one services is your best moveThe step-by-step strategy I recommend instead of jumping into ads or group programs Episode links: 👉 Book a Discovery Call with me: www.stephaniefiteni.com/call 👉 Check out our blog about marketing for coaches and the online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/ 👉 Podcast Website: https://www.stephaniefiteni.com/online-coaching/ NEXT STEP? Are you setting up your online coaching business? Or scaling up? Need new ways to generate leads and get your online marketing in ship shape? 👉 Book your free call here: www.stephaniefiteni.com/call

    18 min

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About

In this podcast, Stephanie Fiteni and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business. With guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build their businesses. Stephanie is an experienced Content Marketing Strategist as well as a Traffic and Lead Gen Coach. She talks about online marketing strategies, social media, search engine optimization (SEO), marketing tools, books, and much more. She learned programming as a fresh graduate and has worked as a trainer, programmer, and web consultant for over 15 years before becoming an online coach. For the last 6 years, she has offered 1:1 coaching and Online Programmes designed for coaches, therapists, and online service providers. She also offers Content strategy design and content marketing services to 6, 7 & 8 figure coaches through her agency. Find out more at http://www.stephaniefiteni.com