Opinionated SEO - Digital Marketing News

Philip Mastroianni
  • 5.0 (3)
  • MARKETING
  • UPDATED DAILY

Weekly review of everything SEO and digital marketing. The opinionated SEO, where we talk about recent news and updates in the digital marketing world of SEO, Paid Advertising, and Social Media that impact you as a marketer. I’ll also throw some of my 20 years as a digital marketer opinion into the mix. Episodes release each week and we try to keep them around 15-30 minutes. Show notes with links to all the stories are available if you want to dive deeper into each news item.

  1. 11/26/2024

    Trends and Takeaways from BrightonSEO - San Diego 2024 SEO Conference

    Send us a text What if the future of SEO is being rewritten right before your eyes? Join us as we explore this fascinating landscape as we recap Brighton SEO in San Diego. Together with my insightful guests, Venkata and Zak, we unpack the engaging discussions around AI integration in SEO, brand consistency, and Microsoft and Google's latest innovations. The event was not just about absorbing expert knowledge but also experiencing the synergy between SEO and paid search, thanks to the concurrent HeroConf. This crossover provided the opportunity for additional insights, especially in the realms of reporting and data analysis. Networking is more than exchanging business cards; it's about building impactful relationships. We delve into the immense value of engaging with speakers and vendors, leading to potential collaborations and deep dives into trends like topical authority. Reflecting on the event's accessibility and supportive environment for newcomers, we highlight the opportunities it offers for both seasoned professionals and first-time speakers. Our gratitude extends to Venkata and Zak for their contribution, as we look forward to future conferences and additional episodes discussing more in depth discussions on topics that stood out. Guest Bios: Venkata Pagadala: Venkata Pagadala is a seasoned SEO and Growth Strategist, driving businesses from startups to enterprises generating over $1 billion annually to online success. With data-driven strategies, he has led campaigns achieving 40+ million monthly organic visits and worked with industry leaders like Apartments.com and Recovery.org. Specializing in AI-driven content creation, site migrations, and technical SEO, Venkata excels at simplifying complex challenges to deliver measurable results. Featured on platforms like Spotify and SEOFOMO, he’s dedicated to building impactful online presences, sustainable growth, and revenue optimization in the digital landscape https://www.venkatapagadala.com/ https://www.linkedin.com/in/venkata-pagadala/ Zak Perez: With over thirteen years of expertise, Zak Perez is dedicated to optimizing LoopNet.com, the largest online marketplace for commercial real estate, with over 20 million indexed URLs. His background spans SEO, front-end development, UX/UI design, conversion rate optimization, accessibility and AI. He brings a holistic and data-driven approach, aimed at maximizing online visibility, improving user experience, and driving results. https://www.linkedin.com/in/zakperez/

    19 min

  2. 06/19/2024

    Revolutionizing Search: The Impact and Future of AI-Powered Chat Interfaces

    Send us a text Ever wondered if AI chat interfaces could revolutionize your search experience? Imagine having a virtual assistant that not only answers your queries but understands the context and nuances behind them. In this episode, Philip Mastroianni takes you on a journey through the world of AI-powered chatbots like ChatGPT, shedding light on their growing popularity and transformative impact on traditional search engines like Google. We’ll discuss Perplexity AI, a unique search engine that combines conversational abilities with real-time data retrieval, offering a more personalized and interactive approach to finding information. Philip compares Perplexity's strengths and limitations against traditional search engines, providing a comprehensive look at how these advanced tools are changing the landscape of online searches. Looking to the future, Philip explores the emerging trend of RAG custom chats and their potential to provide even more personalized and nuanced search experiences. While these specialized chats require substantial upfront effort to curate their knowledge base, the payoff can be significant for users within specific knowledge domains. The episode also tackles the critical issues of trust and credibility in AI-generated content, highlighting the necessary balance between innovative AI tools and traditional search engines. This conversation delves into how AI technology might revolutionize SEO and information retrieval while emphasizing the continued importance of a diverse ecosystem of search tools tailored to different user needs and preferences. Don’t miss this insightful discussion on the future of search technology!

    21 min

  3. 07/24/2023

    AI LLM Prompting Tests - My Results on Prompt Engineering

    Send us a text I discuss my experience testing different AI systems prompting including Google Bard, OpenAI GPT-4 / GPT 3.5, Anthropic Claude 2, Llama 2, and Jasper to generate location-specific content. Most of this is based on the last 18 months of building out prompts, and now testing on models released over the last 4-6 weeks. Google Bard Released major update on July 13, 2023Prompt strategy: Long paragraphs, numbered tasks, multiple iterationsCouldn't produce high quality content without heavy editingIssues following instructions, needing reminders OpenAI GPT-4 Works well with conversational, transcribed promptAble to follow directions and produce high quality contentNo need for shot prompting OpenAI GPT-3.5 Uses revised GPT-4 prompt plus follow up to enforce formattingGets content production-ready after second promptQuality close to GPT-4 with additional data/content provided Anthropic Claude 2 No API access, using text interfaceRequired revising prompt structure significantlyXML tagging of data types improves contextBuilt-in prompt diagnosis/suggestions helpfulSingle prompt can produce high quality output Meta Llama 2 Free to use commercially if you have the hardwareExpected behavior similar to GPT-3.5GPT-4 prompt worked wellQuality closer to GPT-3.5 but better privacyCould refine with prompt chainingIssues following instructions precisely Jasper API Access useful for building AI toolsLong prompt length capabilityAppears to use GPT-4 or variantZero shot performs as well as GPT-4Able to produce high quality content easily Conclusion GPT-4 and Jasper produce quality results most easilyPleasantly surprised by Claude 2 quality and formatting of promptLlama 2 needs refinement to reach GPT-4 levelCurious about prompt strategies working across modelsFull show notes: https://opinionatedseo.com/2023/07/ai-prompting/

    11 min
  4. Hassan Ud-Deen - Content Strategist For Tech & Ecommerce Brands

    05/13/2023

    Hassan Ud-Deen - Content Strategist For Tech & Ecommerce Brands

    Send us a text Today I have Hassan on the podcast and we’re going to dive into his journey, which started with a lie to his parents! We’ll dive a bit into entrepreneurship, the merit of agencies as a way to jumpstart your career, AI, and some of the original research and work he’s doing in his current role. Website: https://hassanuddeen.com/ Blog: https://hassanuddeen.com/blog/ LinkedIn: https://www.linkedin.com/in/hassan-uddeen/

    32 min

  5. 04/03/2023

    Google Analytics 4 Alternative - Plausible Analytics

    Send us a text In this episode of The Opinionated SEO, we discuss an alternative to Google Analytics, specifically for those who don't want to switch to GA4. We introduce one of my favorite alternatives, which is a lightweight and open-source web analytics tool that is fully compliant with GDPR, CCPA, and PECR - Plausible Analytics. https://plausible.io/ Here are some key takeaways: 1. Plausible is a simple and intuitive alternative to the complex interface of Google Analytics. 2. With Plausible, you own 100% of your website data, and there is no need for cookie prompts. 3. Plausible's script is more than 17 times smaller than Google Analytics, making it a faster and more efficient option. 4. Plausible is fully compliant with GDPR, CCPA, and PECR, and does not share data with third-party advertisers. 5. Plausible offers real-time data and custom goals and events, making it a great alternative for those with small to medium-sized websites or personal blogs.

    17 min

  6. 02/15/2023

    What's Going on With Google? Content AI Tips.

    Send us a text Welcome to episode 1 of Season 3 - 2023's first episode of the Opinionated SEO podcast!  I'll be discussing Google's issues that I'm seeing. Slow speed of Chrome browserDecrease in ad revenueGoogle Analytics 4We also spoke about how Microsoft and Open AI's collaboration on Bing is quickly growing and may surpass Google in the future. Finally, we provided tips on how to use AI to help create content for SEO purposes and how to share it effectively on multiple platforms.

    9 min

  7. 12/16/2022

    ChatGPT - What is it and what should I know about it as a marketer

    Send us a text In this episode of the Opinionated SEO, I discuss the capabilities of and implications of chat GPT, the free AI-based service from Open AI. I break down what GPT is, what it's good and bad at, how to craft requests correctly and how to avoid detection from search engine algorithms. I believes that GPT offers great potential as a tool, but should never be trusted to replace human content writers, especially for investigative reportage. Full Article and Show Notes @ https://opinionatedseo.com/2023/01/chatgpt-what-is-it-and-what-should-i-know-about-it-as-a-marketer/ Main Topics Covered: Overview of Chat GPTWhat Chat GPT Is Good AtWhat Chat GPT Is Bad AtHow To Craft RequestsAvoiding Detection from Search EnginesImplications for Content Writing & SEO I talk about how AI-based content can be used to create content more quickly and cost-effectively than traditional methods; I look at a past piece of content that I outsourced to a writer, compared to the same one using AI with the same prompt. I recommends trying out Chat GPT, an interface into DaVinci 3.5 from OpenAI, to produce creative, long-form pieces of content without much effort.  Scott Aaronson was recently interviewed about AI safety; he mentioned that OpenAI research suggests that watermarking could help identify AI-generated content.  Google's AI tools are able to pick up on certain key features such as punctuation and word choice that may indicate the content was generated by an artificial intelligence program.  I believes that GPT 4 and 5 will make it increasingly difficult to tell the difference between human-written and AI-written pieces of content without adding original research or interviews.  Have a happy holiday season and I look forward to seeing everyone next year!

    12 min
  8. Offline Marketing & Local Real Estate Marketing Interview with Raj Sharma

    10/07/2022

    Offline Marketing & Local Real Estate Marketing Interview with Raj Sharma

    Send us a text Raj Sharma is an award winning real estate agent and brokerage owner in Southern California - DRE# 01886334, and we chat about some of the marketing efforts he’s done and how they’ve evolved over the last few years with a bit of emphasis on his offline efforts.  Some key areas Raj talks about: What kind of marketing he has done in his 13 years of real estate profession?What's changed in the last few yearsWhat is working for him nowHow he measures success in his marketingWhat his favorite marketing story isWhat should someone do if they are just starting out in their business and they don't have a reputation to use, or a referral network?What he says has contributed most to his successThis is a great episode to listen to if you are a small business owner, or are doing marketing for a small business owner, and especially if you are in the real estate space. Raj's Contact Info: Email: Raj@legacyhomesrealty.com Phone: (951) 314-4251 Website: LegacyHomesRealty.com Full show notes and blog page @ https://opinionatedseo.com/2022/10/offline-marketing-local-real-estate-marketing-interview-with-raj-sharma/

    13 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Weekly review of everything SEO and digital marketing. The opinionated SEO, where we talk about recent news and updates in the digital marketing world of SEO, Paid Advertising, and Social Media that impact you as a marketer. I’ll also throw some of my 20 years as a digital marketer opinion into the mix. Episodes release each week and we try to keep them around 15-30 minutes. Show notes with links to all the stories are available if you want to dive deeper into each news item.

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