Ops & Om

tBG
  • 5.0 (1)
  • Marketing

Most people don’t need more information. They need better systems, better decisions, and a clearer path forward. Ops & Om is a podcast about building a healthier business, a healthier life, and more freedom through intentional action. Hosted by Baldo Garza, founder of TBG, each episode explores the systems, strategies, ideas, and conversations that help people grow without burning out. From business, marketing, and AI to health, recovery, community, and personal growth, the focus is always the same: practical lessons that can be applied in the real world. Through solo breakdowns, expert interviews, and themed series, you’ll learn how to simplify what matters, create leverage where it counts, and make meaningful progress in the areas of life and work that matter most. Systems. Scale. Freedom.

Episodes

  1. 15h ago

    This AI Agent Ran My Paid Ads And Here's What Happened

    I use an AI agent to run Facebook ads for my clients, and the setup was the easy part. The hard part was memory: every six weeks a new chat would start and forget everything we'd learned, so I spent months going in circles. So I built it a memory in three layers — the chat where work happens, the project instructions that hold how it behaves, and a running history doc in Google Drive that logs every campaign. Then memory bit me. This episode is the day the agent told me I was wrong, explained why, and then admitted it had been wrong first — because it applied a lesson from a different product's campaign to one it didn't fit. That's the failure mode nobody warns you about: cached conclusions become dogma. They sound like experience. 👉 The whole thing runs on the same free rulebook I use for my inbox agent — guardrails baked in. Grab it free: https://newsletter.thebaldogarza.com/products/the-email-triage-agent-free-kit KEY TAKEAWAYS Without memory, your agent re-derives everything every chat — and you wrongly conclude the tool is broken.Build it in three layers: the chat (it dies — get lessons out first), project instructions (behavior), and a history doc (what you've learned).Memory has a failure mode: an agent will obey its own history instead of thinking. Cached conclusions become dogma.Make it re-derive: if it can't explain how a lesson changes future behavior, it's a note, not a lesson.You can't automate yourself out of the loop — your job is asking the obvious question everything in its memory has already stopped asking. TIMESTAMPS 00:00 START – Welcome and episode overview 00:40 – The AI ad agent that kept forgetting 04:00 – The realization: I was the memory 06:30 – The three-layer memory system 13:00 – The ritual: make it re-derive the lesson 17:00 – The June campaign that plateaued at 2.2x 21:00 – Two errors: cached conclusion + the disconfirming number 26:00 – The result: 9.15x on the new ad, 3.12x blended 29:00 – Memory's failure mode: cached conclusions become dogma 34:00 – Get the free email-agent kit 🔗 Connect with Baldo Garza Newsletter: https://newsletter.thebaldogarza.com Instagram: https://www.instagram.com/thebaldogarza/ LinkedIn: https://www.linkedin.com/in/thebaldogarza/ X/Twitter: https://x.com/thebaldogarza Facebook: https://www.facebook.com/profile.php?id=100093480696106

    This AI Agent Ran My Paid Ads And Here's What Happened

  2. Jun 21

    I Stopped Managing Emails Manually (Here's Why)

    🎙️ Ops & Om · Health of Business Series What if your inbox had an employee — one that works three shifts a day, never calls in sick, and costs almost nothing? In this episode I break down the AI email agent I built to triage my inbox at 8am, noon, and 4pm, and why it works because of trust and design, not technology. The big shift: the project isn't "get AI to do my email." It's writing down how I make email decisions so clearly that someone else could make them for me. AI is just that someone else. 👉 Get the exact system free with my newsletter — rulebook template, guardrails, scheduled-task prompt, and setup checklist (including multi-account forwarding): https://newsletter.thebaldogarza.com/products/the-email-triage-agent-free-kit Prefer it done for you? I'll build it. Same link. KEY TAKEAWAYS Discipline doesn't scale, systems do.The asset is the rulebook — a text file that says what to do with every email, trained one question at a time.Trust by design: the agent never deletes, never sends (drafts only), never touches settings, never guesses.Worst case is just an extra email in your inbox. Build a safe box, then let it earn scope.One hub beats five inboxes — forward everything into one main inbox; originals stay untouched. TIMESTAMPS 00:00 START – Welcome and episode overview 00:40 – The inbox that runs your life 03:00 – Why inbox zero doesn't scale 04:30 – The real project: writing down how you decide 05:30 – The three pieces: rulebook, labels, scheduled task 06:30 – How a rule gets made 09:00 – The four guardrails 11:00 – Worst-case failure mode 13:00 – Real wins: receipts, a property closing, an 86-store lead 17:00 – The multi-inbox fix 19:00 – Get the free files 🔗 Connect with Baldo Garza Newsletter: https://newsletter.thebaldogarza.com Instagram: https://www.instagram.com/thebaldogarza/ LinkedIn: https://www.linkedin.com/in/thebaldogarza/ X/Twitter: https://x.com/thebaldogarza Facebook: https://www.facebook.com/profile.php?id=100093480696106

    I Stopped Managing Emails Manually (Here's Why)

  3. Jun 19

    Ops & Om Trailer

    Welcome to Ops & Om. In this short trailer, host Baldo Garza shares what this podcast is about, who it’s for, and what you can expect moving forward. Ops & Om explores the systems, strategies, and conversations that help people build healthier businesses, healthier lives, and more freedom. Through solo episodes, expert interviews, and themed series, we’ll cover topics ranging from business growth, AI, marketing, and operations to health, recovery, community, and personal development. If you’re looking for practical ideas, thoughtful conversations, and real-world ways to create more leverage and less chaos, you’re in the right place. Subscribe now and join us for the first series: Health of Business. Systems. Scale. Freedom.

Trailer

About

Most people don’t need more information. They need better systems, better decisions, and a clearer path forward. Ops & Om is a podcast about building a healthier business, a healthier life, and more freedom through intentional action. Hosted by Baldo Garza, founder of TBG, each episode explores the systems, strategies, ideas, and conversations that help people grow without burning out. From business, marketing, and AI to health, recovery, community, and personal growth, the focus is always the same: practical lessons that can be applied in the real world. Through solo breakdowns, expert interviews, and themed series, you’ll learn how to simplify what matters, create leverage where it counts, and make meaningful progress in the areas of life and work that matter most. Systems. Scale. Freedom.

Information

  • Creator
    tBG
  • Years Active
    2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © 2026 tBG