OPS Unfiltered

Luminous

 In e-commerce companies, we often only focus on the revenue milestones, the viral marketing, and the exits.   Operations and the struggles of operators are often forgotten once a company has already achieved success. On the podcast, we interview the scrappy operators behind the scenes that were hacking software together, reacting to a viral marketing push, struggling to deliver for the Q4 rush, dealing with a botched implementation, etc. 

  1. 6일 전

    Why Shopify Brands Break When They Enter Retail (And How to Fix It)

    Paul Tittel and Chris Brunelli, founders of Surpass, explains on OPS Unfiltered why Shopify-native brands often break when transitioning from D2C "cowboy" freedom to the rigid, structured world of retail wholesale. They expose the "Copy and Paste Olympics" that plagues brands trying to jerry-rig D2C tech for EDI requirements, leading to costly chargebacks and operational gridlock. By pulling back the curtain on the predatory "Fear, Uncertainty, and Doubt" tactics used by legacy incumbents, Paul and Chris provide a roadmap for seven-figure brands to automate their wholesale distribution using modern architecture.  Meet Paul Tittel  Paul Tittel is the Founder of Surpass and a veteran supply chain strategist who has spent his career navigating the complexities of procurement and logistics. After identifying a massive gap in how CPG and manufacturing brands handle wholesale data, he launched Surpass to replace manual "web forms" and legacy tech debt with modern, automated architecture. Paul’s mission is to make EDI portable and transparent, helping brands move away from restrictive incumbents and toward resilient, scalable systems of record. Meet Chris Brunelli Chris Brunelli is the Co-Founder of Surpass and a "sales ninja" with over 25 years of experience in the EDI and go-to-market space. He specializes in helping high-growth brands navigate the high-stakes world of retail distribution, exposing the misinformation and predatory contracts that often trap emerging founders. Chris is an advocate for "tech-first" fulfillment, empowering brands to leverage modern tools and AI to compete head-to-head with legacy giants.

    45분
  2. 3월 30일

    The Shopify App That Eliminated 3,000 Monthly Support Tickets Overnight

    Jared Ward sits down with Hamish McKay, the 23-year-old CEO of OrderEditing.com, to discuss how 1,400+ brands are automating the "messy" post-checkout experience. Hamish explains the specific 15-minute window after a customer hits "buy" where brands either lose thousands to support tickets or gain thousands in net new revenue. They dive into the controversial debate over self-service cancellations, the "prisoner's dilemma" of fundraising, and why some $40M brands are out-profiting $100M giants by keeping their tech stacks and teams intentionally lean. Whether you’re trying to scale to nine figures or engineer a high-profit exit, this conversation provides a tactical look at the future of CX and "building in public" to dominate a niche. Meet Hamish McKay Hamish McKay is the Co-Founder and CEO of OrderEditing.com, a Shopify powerhouse currently processing seven figures in annual revenue for over 1,400 brands, including 10% of the world's nine-figure Shopify stores. At just 23, Hamish has pioneered the "self-service order editing" category, helping global leaders like Hexclad and Meshki slash support tickets by 15% while simultaneously boosting AOV through post-purchase "remorse period" upsells. A staunch advocate for "life engineering" and building in public, Hamish manages his global team while on a world tour, proving that high-growth tech doesn't always require massive VC dilution or a bloated headcount.

    40분

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 In e-commerce companies, we often only focus on the revenue milestones, the viral marketing, and the exits.   Operations and the struggles of operators are often forgotten once a company has already achieved success. On the podcast, we interview the scrappy operators behind the scenes that were hacking software together, reacting to a viral marketing push, struggling to deliver for the Q4 rush, dealing with a botched implementation, etc.