Optimized: A Marketing Performance Podcast

Janet Rosseth
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Cut through the noise to elevate your impact. Tune in to the Optimized Podcast, an essential source for strategic multifamily marketing insights, hosted by Cadence’s founder, Janet Rosseth. We cut through the industry noise, delivering clarity and actionable wisdom in every episode. You’ll hear guidance designed to help you optimize your marketing approach, stay ahead of the curve, and empower your professional growth.

  1. 1D AGO

    Building a culture of collaboration and trust: Insights from Julese Dortch.

    In this episode of Optimized, host Janet Rosseth and guest Julese Dortch https://www.linkedin.com/in/jdortch/ delve into the intricacies of portfolio marketing within the multifamily sector. They explore Julisse's journey from retail to multifamily marketing, the importance of understanding marketing responsibilities, and the critical role of reputation management. The conversation emphasizes the need for internal audits, building trust with teams, and the significance of user experience. They discuss various marketing team structures, the necessity of leading by influence, and strategies for scaling marketing efforts effectively. The episode concludes with practical tips for marketers, including the use of project management systems and the importance of quantifying marketing efforts. Chapters 00:00 Introduction to Portfolio Marketing 03:43 Journey into Multifamily Marketing 06:25 Transitioning to Marketing Roles 09:44 Understanding Marketing Responsibilities 12:37 The Importance of Reputation 15:29 Conducting Internal Audits 18:36 Building Credibility with Facts 21:38 User Experience and Marketing 24:45 Marketing Team Structures 27:29 Leading by Influence 29:48 Building Trust Through Community Engagement 33:17 Scaling Effectively in the First Year 39:10 Creating Efficient Processes with Ticketing Systems 47:09 Maximizing Productivity and Creativity 49:59 Finding Daily Inspiration and Resetting Mindset 🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts! #CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

    53 min

  2. FEB 23

    043 - Revolutionizing Multifamily Marketing: Insights from Justin Godwin

    In this episode of the Optimized podcast, host Janet Rosseth welcomes Justin Godwin, https://www.linkedin.com/in/justinmgodwin/ Director of Marketing Strategy and Innovation at Cushman & Wakefield, to discuss the evolving landscape of marketing in the multifamily sector. The conversation kicks off with Justin sharing his journey into the industry, which began nearly two decades ago when he stumbled into a marketing role while signing a lease. As the discussion unfolds, Justin highlights the critical role of marketing in driving qualified leads and enhancing the on-site experience, emphasizing the need for a synergistic relationship between marketing and operations to build trust and improve resident experiences. The episode delves into the restructuring efforts Justin has undertaken within his marketing department, aimed at creating a more proactive and efficient team. He explains how Cushman & Wakefield's marketing team, despite being lean, is focused on delivering high-quality service across a vast portfolio. Justin shares insights on the importance of auditing processes, establishing clear communication channels, and leveraging vendor relationships to streamline operations. The conversation wraps up with Justin discussing his approach to personal growth and leadership, emphasizing the significance of setting realistic priorities and fostering a culture of continuous learning within his team. Episode brought to you by PERQ Learn More: https://bit.ly/4bQrHqPERQ is an AI-powered digital marketing platform that captures and converts high-intent website traffic. Drives 2–3X more qualified leads using proprietary AI. Optimizes existing marketing spend by feeding real-time visitor data back into paid search campaigns. Integrates with your current website, CRM, and chat tools. Reduces manual effort and advertising costs while delivering clearer ROIChapters00:00 Introduction to Portfolio Management for Marketers02:30 Justin's Journey into Multifamily Marketing04:32 The Evolving Role of Marketing in Multifamily05:08 Restructuring the Marketing Department12:24 Balancing Work and Restructuring21:08 Streamlining Transitions and Onboarding27:16 The Importance of Quality Data28:48 Innovative Training Methods for Marketing Teams31:06 Leveraging Vendor Partnerships for Training32:44 Restructuring Marketing for Better Support35:18 Balancing Marketing Efforts Across Properties37:07 A Holistic Approach to Marketing Challenges39:20 Implementing a New Marketing Structure46:02 Justin's Unpopular Opinions in Marketing 🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

    51 min

  3. FEB 16

    042 - Marketing as a Partner; Insights with Josh Hinchley

    In this episode of Optimize, host Janet Rosseth speaks with Josh Hinchley, https://www.linkedin.com/in/joshhinchley/ VP of Leasing and Marketing at Sentinel Properties, about the intricacies of multifamily marketing. They discuss Josh's journey in the industry, the role of marketing in property management, and the importance of collaboration with on-site teams. The conversation also covers key performance indicators, the four P's of marketing strategy, and innovative initiatives like concierge services to enhance resident experience. Josh shares valuable insights for new marketers and emphasizes the importance of continuous learning and networking in the industry.Chapters00:00 Introduction to Portfolio Management for Marketers08:48 Understanding Sentinel's Portfolio and Business Structure14:50 Scaling Marketing Efforts with On-Site Teams21:59 Engaging Prospects Through Personalization27:37 Refreshing Marketing Strategies for Modern Needs35:49 Advice for New Marketers: Continuous Learning and Networking🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations!📰 Sign up at https://multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

    43 min

  4. 12/29/2025

    2025 Wrap Up: All Things MMN

    Find it here! The unofficial, unscripted recap of 2025 with MMN! Host Janet Rosseth turned the mics on MMN founder Mike Brewer, and VP of Marketing & Sales, Jennifer Carter to discuss what has evolved - including the increase in podcast hosts, the importance of community and relationships in the industry, and the strategies for sponsorship and marketing. The conversation also highlights the significance of authentic conversations and the role of influencers in shaping the industry. Looking ahead to 2026, they share plans for new initiatives and events, emphasizing the importance of collaboration and storytelling.00:00 Introduction to Multifamily Media Network03:39 Growth and Evolution of the Network06:28 The Role of Hosts and Their Impact09:28 Sponsorship and Partnership Opportunities12:22 Podcast Palooza and Event Highlights15:29 Influencer Dynamics in the Industry18:28 Authenticity in Podcasting21:20 Reflections on the Year and Future Goals28:52 Unpacking Industry Insights30:29 Surprises and Unexpected Successes32:29 Emerging Voices in the Industry34:23 Hosts and Guests: New Dynamics38:02 Vision for 2026: Expanding Horizons41:14 Building Relationships and Community45:24 Sponsorship Opportunities and Strategies🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

    55 min

  5. 12/15/2025

    040 - Marketing Acceleration with Amy Barricelli

    In this episode of Optimized, host Janet Rosseth speaks with Amy Baricelli, SVP of Sales Acceleration at RR Living, about the evolving landscape of marketing in the multifamily housing industry. They discuss the importance of structuring marketing departments to be proactive, the integration of AI in marketing strategies, and the need for continuous training and data-driven decision-making. Amy shares insights on how her team focuses on enhancing resident experiences and the critical feedback loops between marketing and operations. The conversation also touches on personal optimization and the future trends in marketing.00:00 Introduction to Marketing Evolution03:51 The Role of Sales Acceleration in Marketing06:45 Amy's Journey in the Marketing Industry09:46 Insights from the Blueprint Conference Roundtable12:48 The Changing Landscape of Marketing Accountability15:51 The Technical Side of Marketing18:56 Aligning Operations and Marketing Teams21:48 The Structure of the Acceleration Team26:37 Navigating Post-COVID Sales Strategies27:35 Measuring Success Across Teams29:05 Future Planning and Adaptation30:02 The Evolving Role of Content and AI32:54 The Importance of Resident Experience34:11 Continuous Learning and Team Development36:24 Data-Driven Marketing Strategies40:57 Personal Optimization and Leadership45:05 Connecting with the Audience🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

    47 min

  6. 12/08/2025

    039 - Marketing & Maintenance: The Unexpected Power Couple with Mark Cukro

    In this episode of Optimized, host Janet Rosseth speaks with Mark Cukro, a maintenance expert and consultant, about the critical relationship between marketing and maintenance in the property management industry. They discuss Mark's extensive experience in the field, the importance of training for maintenance teams, and how personal experiences, such as an apartment search with his daughter, highlight the significance of customer service.00:00 Introduction to Maintenance and Marketing Synergy03:56 Mark Cukro's Journey in the Industry06:52 The Importance of Training in Maintenance09:51 A Personal Experience: Apartment Hunting with My Daughter12:42 First Impressions Matter: The Tour Experience15:52 The Impact of Staff Interaction on Prospective Renters19:01 Finding the Right Fit: The Search for an Apartment21:41 The Power of Genuine Customer Service24:50 Navigating the Rental Process: Challenges and Solutions27:43 The Role of Reviews and Online Presence30:51 The Future of Customer Engagement in Rentals32:26 The Importance of Personal Touch in Leasing33:32 Building Brand Through Service Teams36:16 Creating Community Connections for Renters38:31 Insights from the Swift Bunny Survey43:59 Managing Interruptions in Maintenance47:22 Training for Impactful Resident Experiences51:47 Celebrating Success in Maintenance Teams57:27 Optimizing Personal Growth and Discipline🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

    1h 2m

  7. 10/29/2025

    038 - Navigating the Impact of AI in Brand Experience, with Nicholas Putz

    In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Nicholas Putz, Director of Marketing at Wanguard Partners and Chair of their AI & Technology Committee. Together, they unpack how artificial intelligence is transforming multifamily marketing—from prospect engagement to data governance. Nicholas shares how the next era of search, powered by AI tools like ChatGPT and Gemini, is shifting the way residents discover properties, and why marketers must prepare now for this new landscape. They also discuss the balance between curiosity and skepticism when adopting new tools, the importance of internal guardrails to protect data, and how operators can future-proof their strategies.

    46 min

  8. 10/20/2025

    037 - The Intersection of Marketing and Change Management

    What happens when a seasoned hospitality leader steps into the world of multifamily marketing? 🌐 In this episode of Optimized, host Janet Rosseth sits down with David Keinert, https://www.linkedin.com/in/dkeinert/ Executive Vice President at Aeon, to unpack how marketing drives transformation — not just in business, but in people and culture.From navigating organizational change to redefining the customer experience in affordable and nonprofit housing, David shares how strong leadership, clear communication, and data-driven marketing can bridge the gap between departments and move companies forward. You’ll also hear how AI and continuous learning are reshaping the future of marketing in multifamily.Whether you’re a marketing professional, team leader, or part of a mission-driven organization, this episode is packed with practical wisdom and forward-thinking strategies for thriving through change.🎙️ In This Episode, We Cover:✔ Why marketing is central to leading successful change in multifamily organizations✔ What challenges arise when adapting strategies for nonprofit and affordable housing✔ The rise of AI is transforming marketing and redefining performance optimization✔ How continuous learning and cross-department communication fuel organizational success💡 Are you ready to rethink how marketing drives change?🎧 Tune in now to hear how David Keinert blends leadership, learning, and innovation to optimize every level of performance.👉 Click subscribe @MultifamilyMediaNetwork on YouTube and stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!🌐 Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!💬 Join the Conversation!Share your takeaways and tag us with#OptimizedPodcast #MultifamilyMarketing #Leadership #ChangeManagement #CustomerExperience #AIInMarketing #NonprofitHousing #PerformanceOptimization #MarketingLeadership

    41 min
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Cut through the noise to elevate your impact. Tune in to the Optimized Podcast, an essential source for strategic multifamily marketing insights, hosted by Cadence’s founder, Janet Rosseth. We cut through the industry noise, delivering clarity and actionable wisdom in every episode. You’ll hear guidance designed to help you optimize your marketing approach, stay ahead of the curve, and empower your professional growth.

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