4 episodes

Welcome to Optimized, a NEW marketing performance podcast. Meet the host, Janet Rosseth, and learn more about the topics to be covered, how we'll gain 1% performance improvement together, and discuss three guiding principles to help achieve your marketing goals.

Optimized: A Marketing Performance Podcast Janet Rosseth

    • Business

Welcome to Optimized, a NEW marketing performance podcast. Meet the host, Janet Rosseth, and learn more about the topics to be covered, how we'll gain 1% performance improvement together, and discuss three guiding principles to help achieve your marketing goals.

    004 - Widewail - Katie Ritter & Jake Hughes - Part 3 - Retention - Optimized!

    004 - Widewail - Katie Ritter & Jake Hughes - Part 3 - Retention - Optimized!

    Enhancing Resident Experience: Insights from  @widewailreviewmanagement4367  Widewail on Retention and Reviews | Optimized Podcast.

    I've got an exciting episode of Optimized for you!

    If you love Multifamily Marketing, join us as we unpack insights that drive resident retention.

    Today, we are pleased to interview Jake Hughes, Director of Marketing, and Katie Ritter, Multifamily Team Lead at  @widewailreviewmanagement4367  one of our founding sponsors.

    In this episode, we discuss:

    *The importance of onsite teams and human interactions in resident satisfaction

    *Key drivers of renewal and retention based on data from 400,000 reviews

    *The impact of noise, neighbors, and amenities on resident decisions

    *Effective strategies for managing resident reviews and increasing positive feedback

    *How to utilize data insights for better property management and marketing decisions

    Join us as we explore enhancing the resident experience, reducing turnover costs, and leveraging data to make informed decisions.

    Don't miss out on these valuable insights!

    Visit widewail.com/data

    Visit multifamilymedianetwork.com for more industry podcasts, content, and sponsorship opportunities.

    If you enjoyed this episode, please like, comment, subscribe, and share!















































    Multifamily marketing, resident retention, resident reviews, property management, widewail resident experience, multifamily data insights, apartment reviews, marketing performance, Janet Rosseth
    #MultifamilyMarketing #ResidentRetention #PropertyManagement #widewail #ResidentExperience #MarketingPerformance #MultifamilyData #ApartmentReviews #MarketingInsights #RealEstateMarketing


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    • 56 min
    003 - Building Efficient Work Models with guest Anthony Paganucci |Optimized!

    003 - Building Efficient Work Models with guest Anthony Paganucci |Optimized!

    Unlock Multifamily Marketing Success: Expert Insights with featured guest Anthony Paganucci and host Janet Rosseth.



    #MultifamilyMarketing enthusiasts, I am thrilled to dive into strategies for achieving higher performance and efficiency in your work models.



    Welcome to another episode of Optimized, the marketing performance podcast brought to you by the Multifamily Media Network.



    I’m Janet Rosseth, your host with 25 years of multifamily marketing experience and founder and CMO of Cadence Marketing Solutions.



    Today, we're thrilled to have Anthony Paganucci, founder and CEO of Brynson, share his insights on improving multifamily marketing performance.



    In this episode, we discuss:



    The true meaning of "optimized" and why it's crucial for marketing efficiency.



    Anthony's journey and the foundation of Brynson.



    How Brynson's innovative BrynSights platform helps level the playing field for smaller owner-operators.



    The importance of managing ad spend and leveraging data for better decision-making.



    Tips for achieving 1% better in your personal and professional life.



    Join us as we explore strategies to streamline your marketing efforts, enhance your decision-making process, and ultimately, achieve higher performance in the multifamily industry.



    Don't miss out on these valuable insights!



    Please visit www.multifamilymedianetwork.com for more industry-specific podcasts on various topics and learn more about our sponsorship opportunities.



    If you enjoyed this episode, please like, comment, subscribe, and share!







































































    Multifamily marketing, marketing performance, Brynson, BrynSights, ILS management, ad spend management, marketing efficiency, property management, marketing insights, Cadence Marketing Solutions, Anthony Paganucci, Janet Rosseth



    #MultifamilyMarketing #PropertyManagement #MarketingPerformance #Brynson #BrrnSights #MarketingEfficiency #CadenceMarketingSolutions #MultifamilyMediaNetwork #MarketingInsights #RealEstateMarketing


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    • 37 min
    002 - Importance of Building Networks with Tara Samuels - Optimized

    002 - Importance of Building Networks with Tara Samuels - Optimized

    Optimizing Multifamily Marketing: A Conversation with Tara Samuels



    Welcome to another episode of Optimize, the go-to marketing performance podcast powered by Multifamily Media Network.



    Join your host, Janet Rosseth, a multifamily marketing guru with 25 years of experience, as she welcomes Tara Samuels, the visionary behind Multifamily Mentor Matchmaking.



    Join us as we discuss multifamily marketing, explore efficient work models, and discover new perspectives.



    We're all about driving you to be 1% better every day!



    In this episode, Tara shares her remarkable journey in the multifamily sector, shedding light on her innovative approach to creating meaningful industry connections that withstand the test of time.



    From starting out in the industry by sheer chance to becoming a pivotal figure in mentor matchmaking, Tara’s story is nothing short of inspiring.



    If you’re aiming to enhance your marketing strategy and embrace new ideas in the multifamily space, you’ve hit play on the right episode.



    Remember, if you enjoy our content, like, comment, and hit the subscribe button for more insightful discussions.



    Reach higher performance levels today by visiting multifamilymedianetwork.com!













































































































    multifamily marketing, mentor matchmaking, marketing strategy, industry networking, professional growth



    Hashtags:

    #MultifamilyMarketing #MentorMatchmaking #MarketingStrategy #ProfessionalGrowth #OptimizePodcast #IndustryNetworking


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    • 46 min
    001 - Introduction to Optimized & Our Goal to Find 1% - Optimized

    001 - Introduction to Optimized & Our Goal to Find 1% - Optimized

    Unlocking Multifamily Marketing Success: Janet Rosseth's Journey and Insights on the Optimize Podcast

    Hey, hey! I'm Janet Rosseth, your host for the Optimize podcast by Multifamily Media Network.

    I've got 25 years under my belt in multifamily marketing and today marks a thrilling step into podcasting!

    Join me as we explore the world of marketing, aiming for a 1% improvement daily.

    This episode is packed with insights from the nuances of market analytics to the wisdom of experience across different housing sectors.

    I'll share my journey from a leasing agent to founding Cadence Marketing Solutions and more.

    Whether you're a veteran or new to the industry, there’s something here for you.

    If you're passionate about marketing and want to optimize your strategy by leveraging every tool and trend, this is your podcast!

    Discover discussions on efficient work processes, industry challenges, and innovative solutions that can transform your approach.

    Listen to the full episode to catch all the details and start optimizing your multifamily marketing strategies today.

    If you enjoyed this episode, don’t forget to like, comment, and subscribe for more valuable insights!

    Visit us at MultifamilyMediaNetwork.com for more podcasts, thought leadership, and opportunities to connect with industry leaders.






































    Janet Rosseth, multifamily marketing, marketing optimization, multifamily media, Cadence Marketing Solutions, marketing analytics, property marketing, industry insights, podcast, marketing strategies
    #MultifamilyMarketing #MarketingOptimization #JanetRosseth #OptimizePodcast #CadenceMarketing #RealEstateMarketing #PropertyManagement #MultifamilyMediaNetwork #MarketingTips #IndustryInsights




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    • 11 min

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