Optimized Advisor Podcast

Scott Heinila

This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. Hosted by Scott Heinila. The content of this podcast is not intended to provide investment or business advice and should not be relied upon in making an investment or business decisions. Optimized Advisor Podcast does not warrant the accuracy or completeness of the information contained herein. Opinions are Optimized Advisor Podcast's current opinions and are subject to change without notice.

  1. JAN 16

    Waterlily + the 4-Step Long-Term Care Planning Process: From Education to Execution

    OIP’s long-term care planning framework is a simple four-step process: Educate → Discover → Present Solutions → Execute. Scott and Bill emphasize that LTC (or “elder care/aging with dignity”) planning works best when it starts early and stays plan-first, not product-first—otherwise the conversation turns into a transaction. They also stress that “self-insuring” is still a plan, but many clients underestimate the non-financial consequences (family burden, caregiver strain, and messy dynamics) that show up when there’s no proactive strategy. Evan explains how Waterlily makes these conversations easier and more personalized: a short client intake generates an individualized care timeline (likelihood, timing, duration, care hours, and zip-code-based costs) and helps clients visualize tradeoffs like family caregiving vs. paid professional care. The platform can also model funding approaches by importing policy PDFs (or illustrations) to simulate how benefits would actually pay during a client’s predicted claim scenario, and it supports quoting/application workflows to reduce friction and improve execution. ** This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com   Optimized Insurance Planning

    55 min
  2. 07/24/2025

    Unlocking Dormant Wealth: The Future of Home Equity with Dan Anderson, Cornerstone Financing

    On this episode of the Optimized Advisor Podcast, host Scott Heinila speaks with industry veteran Dan Anderson who shares his journey from four decades in insurance distribution to co-founding Cornerstone Financing. Dan introduces Cheifs, a new financial tool designed to unlock home equity without debt, interest, or age restrictions. The conversation explores how this innovative product can support financial advisors and clients with smarter, more efficient planning strategies. In this episode You'll Learn the Following: Dan’s background in building and selling insurance firmsIntroduction to Cheifs: a way to convert home equity into tax-free cashHow it differs from reverse mortgages: no payments, no age limit, low feesIdeal clients: affluent homeowners with high equityUse cases: life insurance funding, estate planning, retirement cash flowAdvisor access and states where Cheifs is currently available  Connect with Scott on LinkedIn Connect with Dan on LinkedIn For more on The Optimized Advisor Podcast click here For more on Cornerstone Financing/Cheifs click here   Follow us on LinkedIn Follow us on Instagram Follow us on Facebook ** This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com   Optimized Insurance Planning

    28 min
  3. 07/10/2025

    Crafting Connections: Social Strategies for Financial Advisors with Annie Dietrich

    Scott welcomed Annie Dietrich in studio to dive deep into the world of social media for financial advisors, uncovering strategies to optimize your personal and professional presence in the digital realm. With insights on authentic storytelling, engagement-driven content, and the importance of a social media cadence, this conversation is perfect for advisors ready to elevate their brand and connect with their community. Annie Dietrich is a seasoned Social Media Strategist and Founder of AC Social. With over 8 years of experience in the ever-evolving world of social media, Annie has established herself as a leading expert in helping businesses and entrepreneurs build their brand, grow their community, and drive sales. As a Certified Meta Manager and Advertising Specialist, Annie has earned recognition for her expertise in social media campaign management and advertising. Through AC Social, Annie offers personalized social media coaching, strategy, and management services designed to help businesses and entrepreneurs build their brand, grow their community, and drive sales. Annie's mission is to empower her clients with the knowledge and tools they need to succeed in the ever-changing world of social media.   In this episode you will learn the following:  Insights into the evolving landscape of social media, emphasizing the importance of authenticity and engagement in building a brand presence for financial advisors.Key strategies discussed include understanding competition for inspiration, creating a social media cadence, staying relevant with industry trends, crafting engagement-driven and shareable content, and leveraging authentic storytelling to build trust and credibility.The importance of video content and metrics, advising financial advisors to focus on engagement, shares, and watch time rather than likes or follower counts, to effectively harness social media for business growth.  Connect with Scott on LinkedIn Connect with Annie on LinkedIn For more on The Optimized Advisor Podcast click here   Follow us on LinkedIn Follow us on Instagram Follow us on Facebook ** This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com   Optimized Insurance Planning

    53 min
  4. 06/12/2025

    Navigating the Right Path: Optimizing Leadership and Team Dynamics with Chris Fuller

    Scott welcomed Chris Fuller to the virtual studio for this week's episode! Scott and Chris discuss the role of Right Path Resources in optimizing team dynamics and leadership through behavioral assessments, especially for financial and insurance professionals, while emphasizing personal growth and intentional team development. Chris Fuller, CSP is an award-winning international leadership speaker, author, and consultant with over 25 years of experience helping organizations build engaged leaders, high-performing teams, and inspired cultures. As President & CEO of RightPath Resources, Chris has expanded the firm’s impact – delivering proprietary behavioral tools and leadership development systems to clients across six continents—including several Fortune 500 companies, and 12 NFL teams. A gifted storyteller and adventurer, Chris draws leadership lessons from both real-world business challenges and personal adventures, weaving practical insights with bold perspective. He is the author of Iditarod Leadership and InSPIRED Leadership, and holds the Certified Speaking Professional designation.   In this episode you will learn the following: How RightPath Resources' behavioral assessment tools help to optimize team dynamics and leadership development in organizations, including NFL teams and various industries.The importance of understanding individual wiring through assessments like RightPath to improve hiring processes, team interactions, and overall workplace efficiency, specifically targeting financial and insurance professionals.The significance of self-awareness and understanding team dynamics to avoid common issues in organizations, such as miscommunication and ineffective team performance, by using data-driven insights from behavioral assessments.Chris Fuller's books including "Iditarod Leadership" and "Inspired Leadership," which focus on leadership principles and team optimization, using storytelling to convey complex concepts.  Connect with Scott on LinkedIn Connect with Chris on LinkedIn For more on The Optimized Advisor Podcast click here   For more on RightPath Resources click here Follow us on LinkedIn   ** This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com   Optimized Insurance Planning

    42 min
  5. 05/22/2025

    Mastering the Art of Holistic Financial Advising with Ruth Raftery, APEG

    Scott welcomed Ruth Raftery in the studio for a discussion about the importance of education in estate and tax planning, the role of financial advisors in collaborating with estate planning attorneys, and shares insights on effective tax planning strategies. Ruth Raftery, JD, CPA, AEP® is a licensed attorney and a Certified Public Accountant with over 20 years of experience. As President and co-founder of Advanced Planning Educational Group (APEG), Ruth is responsible for creating and executing the design and strategic direction of APEG’s mission to support the needs of professionals who participate in the holistic planning process. In addition to her role with APEG, Ruth also serves as a Senior Advisor to AltaView Advisors, LLC a business valuation firm with offices in Orange County, San Francisco, Dallas, and New York, and is an instructor at Oakland University in Rochester, Michigan, where she teaches Income Tax in the post-graduate certification program. Ruth has developed and taught various Estate, Gift, Trust, and Tax courses throughout her career. She is past President of the Estate Planning Council of New York City, past Chair of the Estate Planning Committee of the New York State Society of Certified Public Accountants and is an Accredited Estate Planner designee™ awarded by the National Association of Estate Planners and Councils. Ruth received her undergraduate degree in Accounting from the University of Scranton and her Law Degree from Temple University School of Law. She and her husband Brian live in Westfield, NJ. She and Brian have three college-aged daughters – Brigid, Megan, and Erin.   In this episode you will learn the following:  The importance of building relationships with attorneys and accountants for financial advisors to effectively incorporate estate and tax planning into their practices.The critical role that financial advisors play in educating clients about estate planning without crossing into legal advice.Innovative strategies, such as leveraging Roth conversions not just for tax benefits, but also for strategic financial planning, such as funding life insurance policies.The unique dynamics of female advisor conferences and the importance of fostering intimate, supportive environments for women in the financial industry. Ruth shares insights into how these settings can encourage authenticity and collaboration, ultimately supporting the growth and success of female financial advisors.  Connect with Scott on LinkedIn Connect with Ruth on LinkedIn For more on The Optimized Advisor Podcast click here   For more on APEG click here Follow us on LinkedIn   ** This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com   Optimized Insurance Planning

    41 min
4.9
out of 5
17 Ratings

About

This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. Hosted by Scott Heinila. The content of this podcast is not intended to provide investment or business advice and should not be relied upon in making an investment or business decisions. Optimized Advisor Podcast does not warrant the accuracy or completeness of the information contained herein. Opinions are Optimized Advisor Podcast's current opinions and are subject to change without notice.