Search as a Channel

MarketerFirst LLC
  • 5,0 (3)
  • Marketing

Explores how discoverability powers modern marketing from SEO and paid media to social discovery and product growth.

  1. -4 j

    Bot Blocker Might Be Killing Your Visibility

    The tool you installed to keep automated scrapers away from your content may also be blocking Google from seeing your site. Rankings do not crash overnight. They erode quietly while teams blame the wrong thing. This episode covers how defensive bot rules can shut out search crawlers, the warning signs that look like a content problem, and the audit to run now. Are your protections guarding the business or costing it?

  2. -6 j

    ChatGPT Ads Are Not Search Ads.

    Ads inside ChatGPT are not paid search with a new interface. They are the start of a new market where brands compete for presence in the conversations that shape buying decisions. This episode covers the first public benchmark of sponsored placements, expansion into new markets, and three moves leaders should make now. Will your brand be part of the answer, or absent from it?

  3. 29 juil.

    Why Topic Ownership Wins AI Search

    If your search strategy still revolves around winning one keyword at a time, you may be optimizing for a market that no longer exists. The brands winning now are the ones automated answers treat as the default across an entire category. This episode explores why category leadership beats one-off rankings, what actually builds lasting authority, and how leaders should measure their share of the answer. Are you winning a keyword, or owning the topic?

  4. 22 juil.

    Optimizing for the Agentic Web

    What happens when the most valuable visitor to your website is no longer a person? Artificial intelligence is moving from reading the web to acting on it, and sites built only for humans risk becoming invisible. This episode explores how search is shifting from finding options to completing tasks, and why your site's structure now decides whether machines can do business with you. Is your growth model ready for a visitor that never clicks?

  5. 14 juil.

    The Only Moat Left in Search

    Most content in your category says the same thing, and Google is learning to keep only one version. This episode breaks down the information gain patent and what it takes to be the page that survives.

  6. 9 juil.

    How Does ChatGPT Source?

    Your brand might already be invisible inside ChatGPT, and you would not even know it. Every source it pulls from lands in a hidden trust tier, and most companies never make the cut. This episode breaks down how ChatGPT decides what to fetch, what to cite, and what to ignore, plus the simple fixes that move your pricing and product facts into the tier that actually gets trusted. Where does your brand rank today?

  7. 4 juil.

    AI Needs Facts It Can Trust

    AI can mention your brand without understanding it. This episode shows why semantic triples and consistent entity facts across the web decide which brands AI actually recommends.

  8. 22 juin

    The Faceless YouTube Era Is Ending

    YouTube is done rewarding faceless, AI cranked video. It now favors real human presence, quietly rewriting the playbook for every brand and agency chasing video reach.

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À propos

Explores how discoverability powers modern marketing from SEO and paid media to social discovery and product growth.

Informations

  • Création
    MarketerFirst LLC
  • Années d’activité
    2026
  • Épisodes
    29
  • Classification
    Tous publics
  • Copyright
    © 2026 Search as a Channel
  • Site web de l’émission
    Search as a Channel