Optimizing For The Wrong Reader

What does it mean to be optimized for AI? How will your website fare in the great shift to AEO and GEO, compared to the old SEO? On this episode of The Briefcase, Elizabeth Sutherland of Sutherland Weston Marketing Communications looks to the future of marketing and teaches us how fruitful it can be to optimize... for the wrong reader. What You'll Learn

• How people search and how AIs search are two quite different functions. People look for impressions, while programs look for information.
• How to change your website's language to optimize for AI overviews.
• How one small edit can transform a page from zero to hero in AEO and GEO optimization.

Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/