Optometry Unleashed Optometry Unleashed

Trudi Charest, “guardian of the optical galaxy” and chief sales officer of CSI Dry Eye Software, breaks down the essentials of leveraging your digital presence to expand your business. As Trudi shares, personal branding isn’t just a sales tactic – it’s a powerful tool that builds trust and attracts meaningful connections.

Trudi and Dr. Trevor Miranda cover the ins and outs of personal branding, becoming trusted advisors online, LinkedIn profile tips, and how to avoid oversharing on social media. They also discuss the 10 + 10 Sales System from Trudi’s book, “The Digital Sales Rep”, and how to overcome fear to achieve your goals.

Timestamps

[00:5:15] Optical family roots

[00:7:03] Understanding personal branding

[00:12:20] What optometrists are missing on LinkedIn

[00:17:02] Personal vs. professional social media profiles

[00:22:43] Building trust online

[00:25:13] What to share and not share on social media

[00:30:05] Applying the 10 + 10 Sales System

[00:35:27] Tools for business growth and social media management

[00:38:14] Business cards

[00:44:44] Cold calling

[00:46:54] Improving Trevor’s LinkedIn profile

[00:56:18] One step over fear

Mentioned in this episode:          


Dr. Carly Rose on Instagram:www.instagram.com/doctorrosetalks/?hl=en
“The Digital Sales Rep”: thedigitalsalesrep.com
Pipedrive: www.pipedrive.com
Canva: www.canva.com
Later: later.com
Trevor’s LinkedIn profile: www.linkedin.com/in/dr-trevor-miranda-463003aa
ChatGPT: chat.openai.com

 

                        Subscribe for the latest updates from Optometry Unleashed at www.optometryunleashed.ca/newsletter.

Dr. Abby Jakob is living out her dreams as a successful optometrist and business owner in the heart of her small hometown in Kingsville, Ontario. In this episode, Abby talks about opening her own cold-start practice, leading with courage, letting your personality shine through on social media, and building strong patient relationships. Plus, Abby and Trevor discuss how Neurolens has been a game changer for her patients and strategies to keep up with the pace of a growing business.



Timestamps

[00:02:13] Returning to her hometown

[00:04:42] Influence from playing sports

[00:08:04] Having fun on social media

[00:09:27] The value of authenticity

[00:11:49] Musical passions

[00:15:19] Holding on to your dreams

[00:17:06] Book recommendations for business

[00:20:09] Rising to the challenge and opening a cold start

[00:21:38] Neurolens and new technology for treating patients

[00:25:49] Learning from other independent optometrists

[00:28:24] Intra-office recall for patient acquisition

[00:29:56] Managing business expansion

[00:32:47] Work-life balance

[00:46:43] Partnership with local brewery

[00:52:20] Negotiating and customer service

[00:54:38] Considerations for opening multiple practices

[00:58:20] Business consultations with Abby your patients

[00:37:11] Positive feedback

[00:38:37] Keeping up with a busy practice

[00:42:29] Delegation as a business mindset

[00:44:21] This or That



Mentioned in this episode:


“The E-Myth Optometrist: Why Most Optometry Practices Don't Work and What to Do About It” by Michael E. Gerber


“Coffee Self-Talk: 5 Minutes a Day to Start Living Your Magical Life” by Kristen Helmstetter


“The Five Dysfunctions of a Team” by Patrick Lencioni


“Never Split the Difference: Negotiating As If Your Life Depended On It” by Chris Voss
Eye Recommend - Eye Recommend is a cooperative and a growing network of independent optometrists dedicated to personalized and comprehensive eye care.
Neurolens - offers lenses to alleviate eye strain by addressing misalignment, providing comfort and clarity for extended screen use.
Grove Brewing Company



To book a business consultation with Dr. Abby and Dr. Richard Kattouff, contact eyes.abbyjakob@gmail.com



Subscribe for the latest updates from Optometry Unleashed at www.optometryunleashed.ca/newsletter.

Myopia is the greatest threat to global eye health today, and its impact is only rising among younger generations. Are you prepared to face this growing epidemic? Dr. Devan Trischuk, a leading expert in myopia management, discusses how our understanding of myopia has evolved over the years, what optometry doctors can do to treat myopia early, and how to work with young families to provide a lifetime of good vision. 



Timestamps

[00:01:38] Devan’s why

[00:06:02] When should children come in for their first eye exam?

[00:12:19] What is myopia?

[00:14:35] The evolution of myopia management

[00:17:25] Myopia as a global epidemic

[00:18:29] Impact of outdoor time on myopia

[00:20:18] Treatment options for myopia

[00:23:11] Photobiomodulation and red light therapy

[00:27:47] Vision therapy

[00:29:58] Strange patient stories

[00:32:52] Optometry mission trips and providing clear vision

[00:35:11] Working with parents of young patients

[00:38:18] Team communication and consistency in myopia management

[00:42:04] How to find your specialty as a student or new optometrist

[00:43:49] Myopia Summit

[00:45:47] Biggest takeaways for myopia management                                                                                                                                   

Mentioned in this episode:                                   


Aruna light – red light therapy


Myopia Summit – Canadian conference for myopia management
Slack - a communication app that allows users to create channels for specific projects, topics, or teams, where they can exchange messages, share files, and collaborate in real-time.

 Subscribe for the latest updates from Optometry Unleashed at www.optometryunleashed.ca/newsletter.

Growth begins with a fundamental question: “Why?” In this episode, Dr. Trevor Miranda and Kevin Wilhelm, founder of Pod Marketing, unpack key strategies that drive successful businesses. They discuss actionable insights for effectively marketing your unique story, creating experiences that attract customers, and cultivating a positive team dynamic that propels businesses forward. Plus, Trevor and Kevin share their daily motivators, bond over bourbon, and reminisce over Kevin’s craziest bets.



Timestamps

[00:03:30] Create a fun work environment

[00:07:49] Understand your why and build a team that rows with you

[00:10:08] Strategies for growing your business

[00:18:24] Business and bourbon

[00:20:59] Trevor’s why

[00:24:36] Kevin’s why

[00:26:00] Hiring the right people who align with your core values

[00:28:38] Managing negativity and stress in the workplace

[00:32:23] Identify your team’s why

[00:34:25] Create great experiences

[00:38:08] Tell the story of what makes you different

[00:42:52] Personalize the patient experience

[00:44:49] Lightning round

[00:51:50] Advice for college students

[00:55:44] Pod Marketing’s sneaker collection

[00:57:33] How to exceed expectations and nail service recovery

[00:59:32] The future of Pod Marketing, creating a company that people rave about



Mentioned in this episode:

Atomic Habits by James Clear – strategies to get 1% better everyday.

Blue ocean strategy – business approach to navigating new versus known market spaces.

Six Thinking Hats by Edward De Bono - a technique that encourages teams to consider a decision or problem from different angles

Subscribe for the latest updates from Optometry Unleashed at www.optometryunleashed.ca/newsletter.

In this week’s episode, Dr. Trevor Miranda sits down with his daughter Nyah, a second-year optometry student at NECO. They discuss the clinic experience that inspired Nyah’s career path, being determined and resourceful as a student, lessons from varsity field hockey, building up the student optometry community, how doctors can appeal to new grads, and more. Plus, Trevor and Nyah go head-to-head in a father-daughter edition of This or That.

Timestamps

[00:02:06] - Nyah’s early impression of optometry

[00:06:06] - Inspiring patient interaction

[00:09:25] - Getting your kids interested in optometry

[00:12:41] - Struggles and adjusting to first year in university

[00:18:54] - Study tips and tools

[00:20:11] - Team mindset in varsity field hockey

[00:23:28] - Learning from mentors

[00:25:18] - Empowering future optometry doctors

[00:29:20] - This or That (Trevor vs Nyah)

[00:33:07] - Self-care and being present

[00:36:19] - Strengths of the next generation of ODs

[⁠⁠00:38:07⁠⁠] - Advice for optometry students

[00:39:55] - Attracting and hiring new grads

[00:42:02] - New technology and specialties in optometry

[00:46:09] - Alternatives to cold start clinics

[00:50:54] - Leveraging social media

[00:53:08] - Core qualities of a good optometrist

[00:55:32] - Nyah’s personal vision for her future

Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

Mentioned in this episode:


Follow Nyah on Instagram @nys.eyes – See Nyah’s journey as an optometry student.
American Optometric Student Association – is a student-led organization committed to empowering students to thrive as doctors of optometry through educational experiences and tools for success.
The Canadian Association of Optometry Students – enhances the learning experience, addresses professional issues, and fosters connections between students, optometrists, and alumni.
Next Gen OD - information and resources for Canadian optometrists and affiliated eye care professionals at all career stages.
Notability App - Notability is a comprehensive note-taking application and advanced annotation tool, catering to a diverse range of users for effective digital documentation.
Quizlet App - an educational app providing a platform for users to create, share, and study digital flashcards, aiding in effective and customizable learning experiences.
Eye Recommend - is a cooperative that supports a growing network of independent optometrists providing business resources, coaching and optical team development.
Dr. Alexa Hecht on TikTok – Optometry doctor and social media influencer

Thank You to our Sponsor(s)

⁠HOYA Vision Canada⁠

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Dr. Howard Purcell, president of the New England College of Optometry (NECO), joins the conversation to discuss the importance of evolving with the changing world of optometry and building up future leaders. Plus, Dr. Purcell shares his journey from aspiring drummer to optometrist, advice to students entering the field, modernizing accessible education, personal wellness habits, and more.



Timestamps

[00:02:26] Dr. Howard Purcell’s Background

[00:04:54] Career path from drummer to optometrist

[00:09:16] Finding your passion

[00:11:52] Keeping up with changes in optometry

[00:18:37] Developing future leaders

[00:22:25] Supporting student wellness

[00:25:32] Expect great things

[00:29:32] Learning from experiences at Johnson & Johnson and Essilor

[00:35:57] Importance of residency programs.

[00:39:39] Combining human and artificial intelligence

[00:47:28] Staying in physical shape

[00:52:00] Cheerios and funny quirks

[00:53:18] ‘This or That’ lightning round

[00:57:27] Making optometric education accessible

[01:05:45] Appreciation for Canada’s optometry community



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Mentioned in this episode:


The Association of Schools and Colleges of Optometry (ASCO) - is an academic leadership organization committed to advancing optometric education and research to enhance the health and well-being of the public.
Center for Academic and Professional Achievement - Optometry student support at NECO.
Eye Opener Sessions - learn more about optometry from a practicing eye doctor.
U.S. Department of Veterans Affairs – Optometry Residency
Sponsored Pathways Program - optometry student debt relief.



Thank You to our Sponsor(s)

HOYA Vision Canada



Enjoy the show? Please Follow, Like and Subscribe.