optYOUmize

Brett Ingram

Most self-improvement tells you that a better life is a more productive life — more output, more achievement, more optimized routines in service of bigger goals. optYOUmize begins from a different premise. You are not a machine to be tuned. You are a whole person — with competing needs, deep relationships, finite time, and an interior life that deserves as much care as your calendar. The optYOUmize podcast, hosted by entrepreneur, coach, and speaker Brett Ingram, is built around one question: what does a genuinely good life actually look like for you? Not the generic answer. Not the socially acceptable one. The honest one. Every episode — whether a guest conversation or a solo exploration — is organized around the seven pillars of a well-lived life: Mind & Inner Life, Body & Vitality, Purpose & Meaningful Work, Relationships & Connection, Money & Financial Wellbeing, Time, Rhythm & Rest, and Growth & Self-Becoming. These aren't isolated categories. They're domains of a whole life, always in conversation with each other. This show is for the person who is doing the work, hitting the goals, and still feels like something is missing. For the thoughtful professional who suspects the ladder might be leaning against the wrong wall. For anyone tired of self-improvement content that just trades one form of striving for another — and who is ready for something more honest and fulfilling. What you'll find here: real conversations about the hard questions, frameworks you can actually use, and a point of view that treats you as an intelligent adult rather than a productivity problem to be solved. Brett Ingram spent 20 years in digital entrepreneurship — building businesses, winning awards, optimizing productivity, and earning recognition — before asking the question that changed everything: is this actually creating the genuine good life I want to live? optYOUmize is the path to the answer. Because optimization without intentional life architecture just makes you better at someone else's blueprint. This is where you build your own.

  1. 11H AGO

    What Self-Knowledge Actually Is — and Why It's Harder Than You Think

    Real self-knowledge isn't knowing your personality type or your preferences — it's the ability to see yourself clearly in motion: your actual motives, your unexamined patterns, the stories you carry about who you are and whether they're true. In this episode, Brett unpacks why self-knowledge is so much harder than it sounds, why most introspection leads us in circles rather than toward clarity, and what genuinely moves the needle when you're trying to understand yourself honestly. What You'll Learn in This Episode Why knowing facts about yourself — your history, your preferences, your test results — is not the same as self-knowledge, and what the real thing actually requires The six specific ways we're biased observers of our own inner lives, from confusing our explanations for the truth to being genuine strangers to our own motives Why introspection can make things worse — and the critical difference between rumination and honest self-reflection How to tell whether you're thinking about yourself or actually learning something What five practices actually build self-knowledge over time, including the one most people resist The concrete shifts that happen in your decisions, relationships, and confidence when you start to see yourself more clearly Seven questions to sit with that open up genuine self-inquiry — not the quick-answer kind Episode Timestamps [00:00] Opening hook — the version of yourself you know best [01:00] Show intro and what this episode is about [02:00] What self-knowledge really is — not facts, but seeing yourself in motion [03:00] The full terrain of the inner life: thoughts, motives, fears, patterns, contradictions [04:00] Personal example: Brett's identity as a friend, and what his wife helped him see [09:00] Why self-visibility is genuinely hard — we're biased observers by design [10:00] Six specific ways self-bias plays out [16:00] Introspection vs. self-knowledge — why thinking more can deepen the distortions [21:00] Five things that actually build self-knowledge [26:00] What actually shifts when you know yourself more honestly [32:00] Seven reflection questions to sit with [34:00] Closing thoughts and what to do next Keep Exploring If this episode resonated, these are worth your time: Mind & Inner Life Pillar — The full collection of writing on self-awareness, inner life, and the questions that live underneath how you think, feel, and choose → https://www.optyoumize.com/mind-inner-life Enjoyed This Episode? The best way to support optYOUmize is to subscribe and leave a review — it takes about two minutes and makes a real difference in helping more people find the show. Apple Podcasts · Spotify · Amazon Music · YouTube Leave a Review →

    36 min
  2. MAY 20

    The Optimization Paradox: Why More Doesn't Mean Better

    There's a point at which more optimization makes your life measurably worse — not just less efficient, but harder to enjoy, harder to be present in, harder to feel like a person rather than a project. The optimization paradox is what happens when the effort you're putting into improving your life begins to consume more of what makes life worth living than it actually produces. The fix isn't to abandon discipline or structure — it's to repoint your aim: from maximum output toward maximum alignment between how you spend your days and the life you actually want. What You'll Learn in This Episode: Why the optimization paradox occurs — and the precise moment a useful tool becomes the thing running you instead of serving you The three arenas where over-optimization does the most damage: health and body tracking, work and productivity systems, and relationships Why anxiety — not ambition — is often the real engine underneath relentless self-optimization How optimization culture is structurally designed to never let you arrive, and why the business model depends on keeping you searching Five honest questions to diagnose whether your own optimization is serving your life or quietly consuming it What real optimization actually means (hint: it's not "do more") — and how redefining it changes the questions you ask entirely Three practical shifts: from metrics to meaning, from systems to sensitivity, and from maximizing to satisficing Episode Timestamps [00:00] Cold open — portrait of the exhausted optimizer [01:00] Welcome and episode framing: optimizing for alignment, not output [02:00] Where optimization culture came from — and why we embraced it [03:30] Defining the optimization paradox precisely [05:00] Arena 1 — Health and body tracking: when your body becomes a data set [06:30] Arena 2 — Work and productivity systems: the system working you [07:30] Arena 3 — Relationships: when intimacy becomes a performance metric [08:30] What's actually driving it: anxiety, moving goalposts, identity merger, social comparison [10:30] Reclaiming the real definition of optimization [12:00] Five questions to examine your own optimization [13:30] Three shifts: metrics → meaning, systems → sensitivity, maximizing → satisficing [15:00] Closing and call to action Enjoyed This Episode? The best way to support optYOUmize is to subscribe and leave a review — it takes about two minutes and makes a real difference in helping more people find the show. Apple Podcasts · Spotify · Amazon Music · YouTube Leave a Review → https://ratethispodcast.com/optyoumize Learn more about your ad choices. Visit megaphone.fm/adchoices

    16 min
  3. MAY 13

    Transformation Mindset and Building a Dream Life with Sean Bellerby

    Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Summary What does it really take to build a life you love — one that feels meaningful, energizing, and authentically yours? In this episode, Brett sits down with Sean Bellerby: entrepreneur, speaker, snowboarder, and living proof that radical personal transformation is possible at any stage of life. Sean spent over 12 years at market-leading software companies, including Mercury Interactive — the fastest-growing software company in the world at the time, later acquired by Hewlett Packard for $4.5 billion — before founding his own ventures. But his most important journey wasn't climbing the corporate ladder. It was the inner work: confronting the habits, thought patterns, and emotional programs that were quietly blocking him from living his best life. Sean opens up about his experience overcoming a pattern of drinking too much in his twenties, and how working with a meditation-based change coach revealed the surprising root of the problem — not the alcohol itself, but an addiction to emotions like guilt, shame, and fear. He shares the moment he walked on Manly Beach in Sydney and — perhaps for the first time in his life — felt genuine joy. From there, he rebuilt everything around what was true to him. This episode is packed with practical mindset tools, grounding practices, and a clear framework for discovering your purpose and designing a life around it. Whether you're stuck in an uninspiring 9-to-5, battling negative thought loops, or simply ready to stop settling, Sean's story and insights will meet you right where you are. About Sean Bellerby Sean Bellerby is an entrepreneur, speaker, business leader, and accomplished snowboarder based in Los Angeles. He spent over 12 years at market-leading software companies, joining Mercury Interactive as one of its earliest employees in Sydney, Australia, and growing into a sales and leadership role before the company was acquired by Hewlett Packard. He has since held senior roles at other major tech organizations and founded multiple businesses, including GoSnow — a pioneer in the snow sports industry. Chapters: 0:00 — Intro — Brett introduces Sean and the show's mission • 1:17 — Sean's origin story: from snowboarder to Mercury Interactive's earliest employees • 3:47 — Why formative career experiences shape your entire trajectory • 6:11 — The power of culture: what great companies do differently • 8:55 — Overcoming personal challenges — Sean opens up about drinking too much in his twenties • 11:33 — The real root of addiction: an emotional dependency on guilt, shame, and fear • 13:56 — The moment on Manly Beach when Sean felt genuine joy for the first time • 15:54 — Mindset fundamentals: how thoughts, feelings, and behavior create your reality • 17:08 — Breaking negative neural pathways and why lifestyle choices matter more than willpower • 20:35 — How to discover your deeper purpose when you feel lost or uninspired • 23:25 — Designing your life around what you love — and why it's simpler than you think • 25:49 — Practical strategies for staying inspired, even if you're stuck in a job you don't love • 30:32 — The Manhattan Beach story: what happens when you choose enjoyment over anxiety • 33:00 — How to attract better people and experiences by leveling up from the inside out • 37:18 — How to know if your transformation is working — the #1 indicator • 40:15 — Sean's programs, free workbook, and where to find him • 41:04 — #1 tip for entrepreneurs: do what's true to you #ghostwriting #bookwriting #authenticity #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch Learn more about your ad choices. Visit megaphone.fm/adchoices

    45 min
  4. MAY 6

    Why Every Entrepreneur Has a Book Inside Them — and How to Finally Get It Written

    Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Summary In this episode, Brett Ingram interviews Danielle Hutchinson, a ghostwriter and author coach, about the art of writing books, the impact of technology and AI, and tips for entrepreneurs to share their stories effectively. Chapters: 00:00 Introduction to the Journey of Authorship 03:04 From Teaching to Freelancing: Danielle's Transition 05:51 The Digital Nomad Lifestyle: Traveling While Working 08:40 The Role of Ghostwriting in Authoring a Book 11:33 Capturing the Author's Voice: The Art of Ghostwriting 14:46 Common Mistakes in Writing: Jargon and Relatability 17:29 The Importance of Vulnerability in Storytelling 20:13 Crafting a Good Book: Frameworks and Personal Experiences 23:11 Publishing Options: Traditional vs. Self-Publishing 26:15 The Impact of AI on Writing and Publishing 29:08 Taking the First Step: Starting Your Writing Journey 31:49 Final Thoughts and Tips for Success #ghostwriting #bookwriting #authenticity #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch Learn more about your ad choices. Visit megaphone.fm/adchoices

    34 min
  5. APR 29

    How to Transform Your Life by Doing What's True to You

    Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Summary In this inspiring interview, Sean Bellerby shares his journey from big tech to personal transformation, emphasizing the importance of authenticity, mindset, and grounding practices for success and fulfillment. Chapters: 00:00 Introduction to Personal Transformation 05:50 Career Beginnings in Tech 11:17 Overcoming Personal Challenges 16:48 Mindset and Energy Management 22:31 Finding Purpose and Fulfillment 27:53 The Importance of Connection and Community 33:25 Authenticity in Business and Life #personaltransformation #mindset #authenticity #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch Learn more about your ad choices. Visit megaphone.fm/adchoices

    45 min
  6. APR 22

    Why Businesses Need Human Connection in the Age of AI with Chris Anderson

    Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Summary Brett Ingram interviews Chris Anderson, founder and CEO of Elevate Media Group, about his journey from a career in athletic training to building a successful digital media business. They discuss the power of video podcasting, building authentic relationships, overcoming fears, and strategies for growing a personal and business brand online. Chapters: 00:00 Introduction to the Journey of Entrepreneurship 02:42 Chris Anderson's Personal Story and Career Transition 05:51 The Impact of COVID-19 on Business Decisions 08:28 The Importance of Growth and Adaptability 11:26 Finding Inspiration in Digital Marketing and Podcasting 14:03 Surprising Experiences in Business 16:36 The Emotional Rollercoaster of Entrepreneurship 19:33 The Role of Authenticity in Business 22:23 The Power of Video Podcasting for Business Growth 25:04 Building Relationships Through Podcasting 28:05 Strategies for Growing a Podcast Audience 30:34 Getting Started with Video Podcasting 33:15 Embracing the Journey of Growth 36:01 Overcoming Fear of Being on Video 38:49 Final Tips for Success in Business #videopodcasting #authenticity #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch Learn more about your ad choices. Visit megaphone.fm/adchoices

    43 min
  7. APR 15

    Redefining Success: How to Build a Life You Won't Regret with Jim Sabellico

    Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Summary Jim Sabellico shares his transformative journey from chasing societal success to redefining personal fulfillment. Discover how authenticity, purpose, and mentorship can help entrepreneurs build a balanced, impactful life. Chapters: 00:00 Introduction to the Journey of Redefining Success 01:19 Jim's Early Entrepreneurial Ventures 03:28 The Moment of Realization: No Half Cakes 06:31 Finding Mentorship and Authenticity 09:13 Balancing Business Growth and Personal Life 14:00 Understanding the Journey and Celebrating Wins 17:47 The Importance of Perspective and Resilience 21:01 Simplifying Business and Life for Success 22:21 The Journey of Self-Discovery 27:55 Defining the No Half Cakes Philosophy 32:30 Embracing Vulnerability in Entrepreneurship 35:31 Finding Purpose Beyond Profit 41:13 Connecting and Creating Value #purpose #authenticity #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch Learn more about your ad choices. Visit megaphone.fm/adchoices

    48 min
  8. APR 8

    Stop Marketing Like a Machine: Build Authentic Connections That Stand Out with Phil Treagus-Evans

    Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Summary Brett Ingram chats with Phil Treagus-Evans, CEO of Giraffe Social and author of "Human First Marketing," about the power of authentic, human-centric approaches in marketing. Discover how prioritizing connection over automation can differentiate your brand and foster long-term relationships.Key topics: How Phil started Giraffe Social at age 21 and the importance of naivety and optimism in entrepreneurship The shift from traditional agency models to human-first marketing strategies The significance of authenticity, vulnerability, and relationship-building in social media Why focusing on long-term customer value over short-term gains is crucial The impact of AI on marketing; embracing tools without losing human connection Practical tips for incorporating faces and real people into your marketing The importance of conversations, collaboration, and community in entrepreneurial growth Human First Marketing - Phil's book on Amazon Giraffe Social - Human-centered social agency Chapters: 00:00 - Introduction: Building genuine human connections in marketing 01:18 - Phil's entrepreneurial origin story and starting Giraffe Social 03:34 - The naive optimism that fuels startup success 05:01 - Evolution from early social media experiments to a human-first approach 07:26 - Milestones: Quitting jobs to pursue social agency full-time 09:43 - Why human-centric marketing is more relevant than ever 11:13 - The origin of "Human First Marketing" and its significance 13:12 - Authenticity in content and the power of vulnerability 16:27 - The contrast between digital connection and real human relationships 17:21 - Defining and understanding "human first" marketing 22:11 - Long-term branding versus quick wins in social media 24:37 - Engagement strategies: comments, conversations, and building community 27:02 - The importance of personal relationships and real connections 32:43 - The role of AI: opportunities and challenges 36:57 - Practical steps to shift towards human-first marketing 38:36 - Gary Vee's strategy of personal engagement and relationship building 42:29 - Lessons learned from entrepreneurship and the power of conversations 44:37 - The value of community and networking at events 45:29 - Surprising insights from writing Phil's book 50:31 - Connect with Phil: books, social media, agency support 51:05 - Final tip for success: Just start and get going #visibility #authenticity #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch Learn more about your ad choices. Visit megaphone.fm/adchoices

    55 min
5
out of 5
11 Ratings

About

Most self-improvement tells you that a better life is a more productive life — more output, more achievement, more optimized routines in service of bigger goals. optYOUmize begins from a different premise. You are not a machine to be tuned. You are a whole person — with competing needs, deep relationships, finite time, and an interior life that deserves as much care as your calendar. The optYOUmize podcast, hosted by entrepreneur, coach, and speaker Brett Ingram, is built around one question: what does a genuinely good life actually look like for you? Not the generic answer. Not the socially acceptable one. The honest one. Every episode — whether a guest conversation or a solo exploration — is organized around the seven pillars of a well-lived life: Mind & Inner Life, Body & Vitality, Purpose & Meaningful Work, Relationships & Connection, Money & Financial Wellbeing, Time, Rhythm & Rest, and Growth & Self-Becoming. These aren't isolated categories. They're domains of a whole life, always in conversation with each other. This show is for the person who is doing the work, hitting the goals, and still feels like something is missing. For the thoughtful professional who suspects the ladder might be leaning against the wrong wall. For anyone tired of self-improvement content that just trades one form of striving for another — and who is ready for something more honest and fulfilling. What you'll find here: real conversations about the hard questions, frameworks you can actually use, and a point of view that treats you as an intelligent adult rather than a productivity problem to be solved. Brett Ingram spent 20 years in digital entrepreneurship — building businesses, winning awards, optimizing productivity, and earning recognition — before asking the question that changed everything: is this actually creating the genuine good life I want to live? optYOUmize is the path to the answer. Because optimization without intentional life architecture just makes you better at someone else's blueprint. This is where you build your own.