In this episode of Oracle Academy Tech Chat, we welcome Janet Kamau, Marketing & Field Engagement Director for Oracle Africa to discuss her career journey and expertise in tech marketing. Janet shares her personal career path, outlining what led her into the dynamic world of tech marketing, and provides listeners with firsthand perspectives on the ever-evolving opportunities for tech professionals in the marketing industry. ----------------------------------------------------- 00;00;09;02 - 00;00;28;21 Speaker 1 Welcome to the Oracle Academy Tech Chat. This podcast provides educators and students in-depth discussions with thought leaders around computer science, cloud technologies, and software design to help students on their journey to becoming industry ready technology leaders of the future. Let's get started. 00;00;28;24 - 00;01;02;04 Speaker 2 Hello everyone! Welcome to Oracle Academy Tech Chat, where we discuss how often Academy prepares innext generation's world class. I'm your host for today may carry on my summer. In this episode we will be discussing building a tech career in marketing. Our guest is an Marketing and Field Engagement Director for Oracle Africa to discuss her journey and expertise at the intersection of technology and marketing. 00;01;02;06 - 00;01;50;11 Speaker 2 Janet is an accomplished marketing and business development executive with over two decades of leadership across Africa, specializing in technology research and digital transformation. Jeanette. Career includes senior roles at Ogilvy, Airtel, Hewlett-Packard, and Oracle, where she has driven innovation on high performance marketing in complex and diverse markets, and Oracle. She was instrumental in launching and expanding Oracle offices across Africa, have focused on customer centric innovation and digital transformation, has led to Oracle's accelerated market share growth and heightened brand relevance across the continent. 00;01;50;13 - 00;02;23;08 Speaker 2 How impact has been recognized through multiple channels, including Oracle's Best of Best Regional Winner, the Oracle Global Marketing Leadership Excellence Award, and HP Emir's High Achievers Club. She is known for drafting data driven, scalable marketing strategies that closely align with corporate transformation goals and long term business value. She is a passionate advocate for social impact and youth development. 00;02;23;10 - 00;03;08;11 Speaker 2 She leads as a Gems Global Mentor, co-leads the Oracle Women Leadership in Kenya, and oversees the Oracle Volunteer Program in Kenya. She is the founder of the Marketing Young Professionals Program and the Parent Cycle Circle, which supports personal growth, leadership development, and engagement. In 2022, Jeanette was named one of the top 25 Most Influential Women in Marketing in East Africa, and in 2024, she was honored as the Marketing Trailblazer of the year and the East Africa Women of Excellence Awards, hosted by UN women and Hope media. 00;03;08;14 - 00;03;41;17 Speaker 2 She holds a BSc in International Business Administration from US, IU Africa and is a certified Professional Coach. Jeanette is the Board Chair of Junior Achievement Africa, where she supports youth entrepreneurship and future ready skill development across the continent. Jeanette brings to the board a blend of strategic marketing, vision and digital transformation expertise with a deep passion for social impact, youth empowerment and inclusive leadership. 00;03;41;19 - 00;04;13;12 Speaker 2 One of her favorite quotes is no one can whistle a symphony. It takes a whole orchestra to bleed by hits. You look what comes in it, and that's such a rich profile you've got there. Thank you for being a guest on the Oracle Academic Tech Chat. How you tell us a bit about your journey into tech marketing and what inspired you to pursue this career path? 00;04;13;14 - 00;04;42;21 Speaker 3 Thank you, thank you, thank you so much for the opportunity to feature in this podcast, and thank you for all the work and the wonderful work that you do to inspire, you know, the students and educators across the continents, you know, basically preparing them for today and for the future. We we appreciate all the work that you do now, in regards to my journey in tech marketing and what has inspired me and what inspired me to take this career path. 00;04;42;23 - 00;05;08;03 Speaker 3 That question, you know, took me back to when I just finished my university. I still remember asking my dad if he could help me find a job, and he smiled at me and said that he. Then, inspired by making sure that, you know, I had gotten a good education and from there it was up to me. So honestly, at that time I felt a little bit down and there wasn't. 00;05;08;05 - 00;05;33;01 Speaker 3 It wasn't what I wanted to hear. But looking back, I realize it was one of the best gifts he could have given me. That gentle push made me stop and really think about what I wanted and what I dreamt of doing. So I took out a piece of paper and wrote down the names of all the global brands that I would want to work for, and three of them specifically, stood out. 00;05;33;03 - 00;05;55;19 Speaker 3 And somehow, step by step, I managed to work for all the three. HP was one of them. And so joining HP was my entry into the world of tech marketing. What's funny, though, is that, I wasn't drawn to HP because of the technology itself, but because I was passionate about big brands and learning about how they connected with consumers. 00;05;55;19 - 00;06;23;13 Speaker 3 Because consumer research has always been a really passionate, area for, for me. So the opportunity at HP opened up a whole new path for me, and it kept building from there. And that's how I found myself, at Oracle. And then looking back, I see the power of believing in yourself, writing down your dreams, and being truly intentional about what you want to do. 00;06;23;16 - 00;06;43;18 Speaker 3 And sometimes the best support is a little nudge to discover if you know your own strength. Like what my dad did. And it's amazing what you can achieve when you're clear about your goals and follow them with your, you know, with your whole hat. So what has truly inspired me to remain within tech marketing is it'sever changing or evolving. 00;06;43;22 - 00;07;12;26 Speaker 3 You know, nature every day. Each day brings new opportunities, and being at the forefront of technology with companies like Oracle, Oracle is a leading company, and seeing its positive impact on people's lives. And they continue having that continues. This has always been a continuous, continuous source of motivation,for me. And so that's what has been my journey in, in, you know, in tech marketing. 00;07;12;28 - 00;07;31;04 Speaker 2 That's the interesting thing that started them, I'm sure not the points where you're not, you know, give me that advice. You would have seemed difficult, but, I'm so glad he pushed you towards that direction in. Thank you. Thanks. All right. 00;07;31;04 - 00;07;32;29 Speaker 3 That's true. Yeah. 00;07;33;02 - 00;07;48;10 Speaker 2 Yeah. So the next one will have would be. How is technology transformed the field of marketing in recent years? And what skills are most valuable today for tech marketing professionals? 00;07;48;12 - 00;08;11;26 Speaker 3 Yeah, that's that's a good question. Now, technology has changed everything about the way we do marketing. I remember when I joined marketing a number of years ago, 20 to be precise, or 20 plus, it is to be a bit of a guessing game, like, you know, David, forgive me, once said, half the money spent on advertising is wasted. 00;08;11;28 - 00;08;38;09 Speaker 3 The trouble is, I don't know which half, but that really is not the case anymore. I don't know if things have changed now with the analytics tools out there. We actually get to see where every dollar goes and we can't figure out what's working right away. Instead of waiting weeks or months to to find out. So to put this into perspective, think about a typical product launch 20 years ago. 00;08;38;11 - 00;09;07;24 Speaker 3 Back then, marketing mostly meant to be ads, billboards, magazines, you know, all planned months and months ahead and targeted at broad audiences feedback for, you know, sales results would call internally. And if things weren't working, it was tough and even costly to, you know, to to to pivot from there. So you often had no idea what was resonating with customers until it was almost too late to change. 00;09;07;27 - 00;09;36;13 Speaker 3 Now it's a totally different story. Today, if we are launching a new product, say, a pair of shoes sneakers, we can coordinate a campaign across social media, email, influencer platforms worldwide, all, all at once. So advanced analytics helps us to, what I call micro target specific groups and personalize content for different markets. In real time will tell if an ad is performing. 00;09;36;13 - 00;10;03;22 Speaker 3 Say, for example, we at Facebook we spotted instantly and update the same ability the same day. We can even engage directly with customers through chat, tools like Oracle. Eloqua, which is a powerful CRM tool that that helps us to automate, you know, our processes and helps us to nurture every step of the customer journey from the first time that they click to their post-purchase, fol