Our B2B SaaS Journey

SixSides
Our B2B SaaS Journey

Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you're a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.

  1. 2D AGO

    19: Burnout and reducing stress, while building to committed customer deadlines

    In this episode, Mitch reveals the mounting pressure of delivering the new SixSides app as the team approaches a self-imposed TestFlight deadline. Gavin brings a new sales strategy to life, and the guys explore the delicate balance between progress and burnout. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Gavin’s success with a new, consultative sales approachMitch’s looming deadline for the new SixSides app and his battle with burnoutBehind the scenes of building infrastructure across regions (Sydney and Frankfurt)Adding a tiny emoji feature, and why it sparked a debateChris's dashboard work and how it's shaping upExploring Slack Connect and customer communication strategiesWhy the blog system needed an overhaul and what we’re using nowLean Startup lessons and planning for sustainabilityThe challenge of stress in a fast-paced bootstrapped startupMutual TLS, Cloudflare Workers, and other nerdy but vital thingsChapters: (00:00) - Intro (00:27) - Global shout-outs and listener feedback (01:53) - Slack Connect wins and misses (03:04) - Gavin's sales strategy shift and early wins (06:41) - DealBuddi, AI coaching, and sales evolution (07:58) - Mitch’s TestFlight deadline and mounting burnout (10:36) - Learning infrastructure the hard way (13:45) - Emoji feature: distraction or creativity boost? (16:40) - Burnout management and future-proofing (22:00) - Dashboard progress and Chris's backend work (24:16) - Startup stress: when is it too much? (26:34) - Should we create a product roadmap? (28:06) - Planning help for the future (29:46) - The many flavours of development roles (33:55) - More on Slack Connect + customer comms (36:47) - SEO titles experiment: last week for now? (38:29) - Next week’s episode sneak peek with Roman (40:34) - Gavin tries (and fails) to write a blog post the dev way (42:21) - How Tina.io saved our blog workflow (45:26) - Dashboard progress and test flight follow-up (46:43) - The Lean Startup: a joint book club idea (49:22) - Starting our internal startup book club (51:10) - Load balancing, mutual TLS, and hosting challenges (54:31) - Data privacy and multi-region infrastructure (57:36) - Wrapping up – see you next week! Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.coBook a call with Gavin: call.sixsides.coDealBuddi: dealbuddi.comMio: m.ioConnect with us: Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co

    58 min
  2. JUN 30

    18: OpenAI and Cursor use WorkOS, should we? Plus, why we are evolving our B2B sales strategy.

    In this episode, Mitchell and Gavin reflect on a huge milestone: SixSides has hit the six-month mark - and things are finally starting to move. They dive into a brilliant new sales call that reshaped their positioning, reveal how WorkOS helped them ship auth in record time, and unpack what it means to bootstrap while juggling other businesses. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Why they're really recording this podcast (and who it's for)The power of podcast SEO and keyword-rich episode titlesGavin’s “amazing” sales call and how it reframed SixSides' positioningSelling a platform that doesn’t exist (yet) with empathy and visionHow WorkOS helped them ship authentication in 24 hoursLaravel, JWT tokens and Mitchell’s developer brain dumpGlobal database deployment with AWS (Sydney + Frankfurt)Introducing Slack Connect for real-time customer supportDoubling user growth and the importance of cadenceWhy they’re still bootstrapping (and not taking investment… yet)The psychology of founder alignment over 6 and 12 monthsGetting help without blowing the budget (hello, Chris from Atlas)Chapters: (00:00) - Intro (00:38) - Why we’re doing this podcast (03:09) - Listener growth and SEO musings (06:05) - Gavin’s amazing sales call breakdown (12:15) - Strategic selling vs event facilitation (15:11) - Denmark client update (16:36) - Hitting the six-month SaaS milestone (18:28) - Aligning tech and sales roadmaps (22:02) - Repositioning attendees as users (24:27) - Implementing WorkOS in a night (29:29) - How WorkOS handles auth, tokens & login (32:23) - Reducing clicks, increasing security (35:58) - Laravel & Cloudflare integration update (36:19) - Slack Connect for better support (42:00) - Do clients need paid Slack? (Maybe) (44:04) - Chris joins to help hit the July 8 deadline (47:56) - AWS global databases explained (50:26) - Bootstrapping vs funding (and why we’re staying lean) (54:44) - What success looks like (57:47) - Wrapping up + Gavin’s rejected slogan Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.coBook a call with Gavin: call.sixsides.coWorkOS: workos.comConnect with us: Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co

    58 min
  3. JUN 23

    17: Why meeting face-to-face is critical for remote founders

    In this episode, Mitchell and Gavin finally meet up in person after four years of online collaboration, and their strategy session delivers a massive product breakthrough for SixSides. They share how a simple conversation unlocked a critical insight about user onboarding and future product direction. Plus, Gavin shares his experience at the CEO Sleepout, Mitchell locks in a wedding venue, and they reflect on long-term SaaS planning. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Meeting in person for the first time after four years of remote workA major product breakthrough: shifting from event attendees to full usersHow in-person deep work unlocked product clarityGolf, beers and surprisingly deep strategy conversationsGavin’s experience at the CEO SleepoutThe importance of community tracking and security in eventsMitchell’s wedding venue hunt and planning adviceWhy Expo was chosen for the SixSides mobile appA simple non-technical explanation of mobile app tech stacksTesting the podcast’s SEO-driven titles and early resultsSetting medium and long-term SaaS planning goalsGavin's upcoming DealBuddy integration with SixSidesChapters: (00:00) - Intro (00:38) - First in-person meeting after four years (02:10) - Hanging out, strategy sessions and golf (04:38) - The big product insight: users vs ticket codes (06:51) - Why full user accounts change everything for SixSides (12:28) - CEO Sleepout reflections (15:29) - Gavin’s Fiji trip (and food poisoning) (19:33) - Mitchell locks in a wedding venue (24:10) - Planning SixSides for family and future time off (29:11) - Technical deep dive: why we’re using Expo (34:40) - A non-technical explanation of mobile app tech stacks (42:29) - Reviewing SEO titles experiment (46:01) - What we’re working on this week (49:19) - Highlights from the last six months (53:31) - Wrapping up and call for reviews Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.coBook a call with Gavin: call.sixsides.coMatt Langtree and Entry Place: entry.placeMitchell’s Laracon AU talk: Mobile apps don't suck anymoreConnect with us: Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co

    54 min
  4. 16: How we landed our first customer (with Michael Dyrynda of Laracon AU)

    JUN 16

    16: How we landed our first customer (with Michael Dyrynda of Laracon AU)

    In this episode, Mitchell flies solo without Gavin (who’s soaking up the sun in Fiji) and sits down with Laracon AU organiser and SixSides’ very first customer, Michael Dyrynda. They dive deep into what it takes to run a developer conference, how Laracon AU has evolved over the years, and how SixSides went from talk idea to full-blown product. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: The early days of Laracon AU and how it got startedWhy Brisbane has become the new long-term home for the conferenceHow Laracon AU balances growth, inclusivity and vibeMichael’s approach to managing sponsors, booths and the foyer experienceThe story behind SixSides and its in-conference photo gameHow Mitch’s talk turned into a SaaS companyDealing with fire alarms, bowling nights, and late-night scooter ridesLessons from using Bento and running segmented email campaignsMichael’s evolving role from developer to full-time event operatorWhat’s coming next for both Laracon AU and SixSidesChapters: (00:00) - Intro and where's Gavin? (00:46) - Meet Michael Dyrynda – organiser of Laracon AU (01:31) - Ticketing strategy and pricing experiments (06:22) - Using Bento and smarter email marketing (10:55) - Evolving the attendee experience post-COVID (13:49) - Turning sponsors into active participants (22:48) - Gavin’s sales advice and chasing better sponsors (28:28) - How Laracon AU helped launch SixSides (43:01) - Building the photo game and live Q&A features (55:25) - What’s next for SixSides and final reflections Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.coBook a call with Gavin: call.sixsides.coLaracon AU: laracon.auCaleb Porzio's Notes On Work: notesonwork.transistor.fmConnect with us: Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeMichael on X: michaeldyryndaMichael on Bluesky: dyrynda.auMichael on LinkedIn: michaeldyryndaSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co

    1h 3m
  5. 15: Juggling three businesses and a wedding (while bootstrapping a SaaS)

    JUN 9

    15: Juggling three businesses and a wedding (while bootstrapping a SaaS)

    In this episode, Mitchell and Gavin catch up before Gavin jets off to Fiji for a family holiday, and reflect on how juggling multiple businesses is helping them bootstrap SixSides. From battling sunburn at the beach to shipping major infrastructure changes, it's a wild and very real look into the life of early-stage SaaS founders. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Gavin's upcoming Fiji trip and the challenges of parenting while bootstrappingA shoutout to Entry Place and the Laravel dev communityThe pressure and joy of getting great customer feedbackBig news: SixSides lands its first international event in DenmarkWhat we’ve learned from juggling multiple businessesHow we’re planning to share resources across startupsBuilding infrastructure that can scale globally (on a budget)Mitchell’s excitement about real-time syncing and Cloudflare’s roleWhy we’re not selling yet—and what our early customers are teaching usGavin’s new AI sales tool, DealBuddi, and managing multiple product launchesWhy moving fast isn’t always the best movePlanning weddings, CEO Sleepout updates, and the heat in WoolgoolgaChapters: (00:00) - Intro (00:32) - Gavin’s holiday plans and Mitchell’s Wii baseball look (01:43) - Parenting, beach time, and sunscreen stories (03:11) - Shoutout to Matt and EntryPlace (04:07) - How the rap video went down at Start Club Brisbane (07:03) - SixSides goes international: Denmark event confirmed (10:51) - Building infrastructure that scales globally (13:30) - Feedback from Holly and iterating the theme designer (15:57) - Bootstrapping while running other businesses (18:21) - DealBuddy and startup resource sharing (21:58) - Outsourcing and tech stack consolidation (29:07) - CEO Sleepout and fundraising chat (34:43) - Update on the new SixSides app infrastructure (39:02) - Fiji, weddings, and aluminium smelters (41:25) - Wrapping up and what’s next Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.coBook a call with Gavin: call.sixsides.coSupport Gavin with the CEO SLEEPOUT: ceosleepout.org.auMatt Langtree and Entry Place: entry.placeDealBuddi waitlist: dealbuddi.comConnect with us: Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co

    42 min
  6. JUN 2

    14: How we are using Cloudflare and AWS to build a freemium solution without blowing the budget

    In this episode, Mitchell takes us deep into the development of SixSides’ new real-time theme designer—built with Next.js, Cloudflare, and a dash of Cursor magic. Meanwhile, Gavin begins his “CTO in training” journey by installing GitHub for the first time (with only mild resistance).  We also get into the behind-the-scenes planning for Mitchell’s wedding (yes, it’s a side project), a live wrap video for Start Club Brisbane, and the exciting future of SixSides scaling globally through durable objects. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: How Mitchell used AI to build a collaborative theme designerSwitching from Laravel to Next.js for the marketing siteWhy Cloudflare Durable Objects are a game-changer for global scalabilityLessons from launching a blog and improving content workflowsGavin’s first encounter with GitHub (and VS Code!)The story behind Mitchell’s upcoming wedding venueWhy Start Club Brisbane is eager to use SixSidesOur new merch idea for our partnersPlanning for freemium and infrastructure scalingGavin’s busy week juggling client work, DealBuddi, and SixSidesChapters: (00:00) - Intro (01:00) - Four months in: reflecting on the journey (02:15) - Dishwashers of the world, we salute you (03:00) - Mitchell’s wedding planning (and why Gavin’s uninvited) (05:30) - Building the theme designer with AI (10:00) - Real-time collaboration and sharing in the browser (12:49) - Gavin loses his design (and wants an undo button) (13:30) - A blog is born + CEO sleepout post (15:00) - Gavin’s dev setup begins (slowly) (17:00) - Tuple, tabs, and taking control (18:45) - SEO titles and future-proofing content (22:00) - Gavin’s week: juggling DealBuddy, clients, and chaos (26:25) - Start Club Brisbane and our first SixSides wrap (29:30) - Shirts for the real MVPs: our partners (32:00) - Why durable objects matter for scaling (36:00) - Real-time updates and saving $$$ (42:00) - Freemium, cost control, and infrastructure (44:30) - How Mitchell’s learning all this stuff (48:00) - Back to the mobile app (49:40) - Gavin gets a GitHub (50:01) - Wrap-up Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.coBook a call with Gavin: call.sixsides.coSupport Gavin with the CEO SLEEPOUT: ceosleepout.org.auConnect with us: Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on GitHub: gavtye76SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co

    50 min
  7. MAY 26

    13: Starting a SaaS? Start a podcast.

    In this episode, Mitchell and Gavin go full meta – reflecting on why they’re podcasting, who they’re doing it for, and how this little weekly ritual might become a key pillar in the SixSides journey. Along the way, there’s SixSides merch, a powerful personal story about homelessness, and a marketing website rebuild that may or may not have caused Gavin’s eyes to glaze over. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Launching SixSides merch (and dreams of embroidery)Why this podcast is more than just content – it’s a recordGavin’s personal story of homelessness and the CEO SleepoutOur approach to SEO and technical updates to the marketing siteA discussion on audience – real, imagined, and future-facingThe idea behind the upcoming newsletter “Watch Our Six”Apollo setup dramas (and Gavin’s rookie save button mistake)How we’re prepping for sales growth and community buildingApplying for $100k in grant funding and what we’ve learnedChapters: (00:00) - Intro (00:41) - Mitchell gets dubbed “Head Visionary” (01:15) - Gavin debuts SixSides merch (02:45) - Why this podcast exists (and who it’s for) (06:40) - Podcast as time capsule: unexpected insights (08:44) - Gavin’s resistance pattern and dirt bikes (11:01) - Shout out to caffeinated dev + SEO saga (13:27) - Building the podcast GPT & speeding up publishing (14:42) - Who’s this podcast actually for? (16:37) - For the audience of tomorrow (17:38) - Event updates: one defer, one maybe (21:20) - Gavin’s Apollo config fail (solved!) (23:54) - Launching the “Watch Our Six” newsletter (26:45) - Gavin’s CEO Sleepout and homelessness story (31:15) - SixSides donation & fundraising update (32:49) - Queensland grants & funding strategy (38:07) - Technical deep dive: marketing website rebuild (50:54) - Gavin’s ideas for newsletter + lead capture (53:47) - Pillar content, AI, and a content flywheel (56:03) - Wrapping up and what's next Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.coBook a call with Gavin: call.sixsides.coSupport Gavin with the CEO SLEEPOUT: ceosleepout.org.auCaffeinated Dev on Bluesky: caffeinated.systemsConnect with us: Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co

    57 min
  8. MAY 19

    12: Low Rider, Donny?

    In this episode, Mitchell and Gavin reflect on 12 weeks of podcasting, the power of Low Rider to set the mood, and why Gavin’s red jumper might be cursed. They dive into lessons from listener feedback, debates around SEO-style episode titles, and a light-hearted competition over who’s got the better LinkedIn banner. 6 weeks of SEO-based titles will start next week! Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: The “Low Rider” ritual that gets us hyped for meetingsWhy podcast titles matter (or don’t) and the SEO vs. vibes debateGavin’s red jumper saga (RIP old one)Listener shout-outs (especially if you’re walking the dog)The Apollo lead gen mystery and debugging outreach toolsMitch’s first Terraform experience — and why he scrapped itValidation from their second client and the SixSides app directionLimited edition merch ideas and building a brand with heartA friendly LinkedIn banner competition (spoiler: Mitch won)The case for guesting on other podcasts (and when to do it)Reflecting on 12 weeks of building SixSidesChapters: (00:00) - Intro (00:42) - The Lowrider story (02:50) - Dog-walking shoutouts & podcast feedback (06:52) - SEO titles vs. playful names (10:43) - Twelve-week milestone reflection (13:05) - App store prep & infrastructure experiments (16:31) - Terraform trials & tribulations (17:47) - Client validation on the SixSides app (19:19) - Lead generation update and Apollo bugs (22:55) - LinkedIn vs. LinkedIn: The banner design face-off (25:21) - Merch talk and hoodie wars (28:33) - T-shirt drops, brand building, and charity ideas (36:38) - Reflections on the journey so far (44:04) - Should Gavin go on other podcasts? (48:43) - What's next this week Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.coBook a call with Gavin: call.sixsides.coPodcast Marketing Trends Explained: podcastmarketingacademy.comConnect with us: Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co

    52 min

About

Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you're a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.

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