
35 episodes

Our Best Behavior Behaviorally
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- Business
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4.8 • 8 Ratings
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We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.
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Episode 42 - The AI Revolution in Food
In this episode of Our Best Behavior, Caitlin Stratton (Consumer & Market Insights Senior Manager, Upfield) joined us to explore the transformative potential of AI in the insights industry as well as how the plant-based CPG sector can harness its power.
Key themes included Upfield's adoption of AI, how AI will impact the food industry, driving factors among shoppers in the plant-based food market, and the future of AI in the sector.
Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast.
Read more on the Behaviorally Blog (behaviorally.com/blog/) -
Episode 41 - Unpacking AI in the Insights Industry
In this episode of Our Best Behavior, Behaviorally's Ethel Klein (Director, Customer Success) and Ian Donahue (VP, Customer Success) joined us to discuss AI applications within our industry, Behaviorally's recent AI events, and what lies ahead.
Key themes included current industry perceptions of AI, specific instances where AI has added significant value to clients, experiences from attending AI-focused events hosted by Behaviorally, and predictions about the long-term impact of AI on the industry.
Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast.
Read more on the Behaviorally Blog (behaviorally.com/blog/) -
Episode 40 - AI's Future: Personalization and Personification
In this episode of Our Best Behavior, Karen Lynch (Head of Content, Greenbook) joins us to discuss the applications of AI tools, industry viewpoints, and long-term impact.
Key themes included AI accessibility, unconscious AI use, client perspectives, data privacy concerns, and the overall long-term impact on both professional and personal lives.
Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast.
Read more on the Behaviorally Blog (behaviorally.com/blog/) -
Episode 39 - Qualitative Research in the Age of AI
In this episode of Our Best Behavior, Behaviorally's Sara Martone (Director, Behavioral Qualitative) and Jake Ryan (Insights Associate) join us to discuss different AI tools and their potential impact on qualitative research.
Key themes included personal and professional applications of AI, forward-looking insights into its potential impact on the realm of qualitative research, considerations of its limitations and associated risks, and a comprehensive exploration of the opportunities and challenges that await in this evolving landscape.
Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast.
Read more on the Behaviorally Blog (behaviorally.com/blog/) -
Episode 38 - Navigating the AI Frontier: Industry Insights and Impact
In this episode of Our Best Behavior, Justin Carbonella (Director, Human Insights, The Coca-Cola Company) and Stephen Ferguson (Director, Consumer Knowledge, Georgia-Pacific) join us to discuss the role of AI in insights as well as some ethical considerations that must be taken into account.
Key themes included the future impact of AI on the insights industry, real-world examples drawn from the guests’ professional experiences, the ways in which AI enhances the accuracy and reliability of predictive analytics, notable applications of AI, and the ethical considerations that require thoughtful attention.
Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast.
Read more on the Behaviorally Blog (behaviorally.com/blog/) -
Episode 37 - Insights, Innovation, and AI
In this episode of Our Best Behavior, Behaviorally's Adrian Sanger (VP, AI Solutions) joins us to discuss the impact AI has had on the insights industry thus far and what the future could potentially hold.
Key themes included how AI and machine learning techniques are being used to enhance the process of data visualization and storytelling, potential risks and benefits of using AI-generated insights in strategic decision-making processes for businesses and organizations, recent discussions at Behaviorally's global AI events, and more.
Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast.
Read more on the Behaviorally Blog (behaviorally.com/blog/)