
156 episodes

Out of Beta Matt Wensing & Peter Suhm
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- Business
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4.4 • 13 Ratings
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Follow our journey as we build and launch two startups. Hosted by Matt Wensing, founder of Summit, and Peter Suhm, founder of Reform.
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Updates + the future of the podcast
In this episode, Matt and Peter share an update on Summit and Reform with the listeners. They also share what the future plans are for the podcast. Is this the last episode?
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Why we’re taking a break
Matt feels the effects of going truly viral on Twitter and now half the internet thinks he is a Twitter 10x engineer (and half think he is a comedian). Peter’s Tailwind gig comes to a close so he’s thinking about what’s next with Reform. This episode also brings the current Out of Beta season to an end, as Matt and Peter take a short break. They’ll be back.
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Working in Bets
Peter finds he has 4 million test rows in his database and needs to do something about them without breaking everything, while he still tries to nail down how to position Reform. Who exactly is Reform for and how does he communicate that? Matt is bringing a series of bets to a close and making some important changes, such as a move away from usage-based pricing.
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Why you need a board
Peter reflects on the new integration with Less Annoying CRM, how a potential new Reform website would look like and his plans to double down on SEO. Matt is also seeing how SEO is having a positive effect on his rankings for Summit, while he figures out some more use cases for the calculators. Matt rounds off talking about his potentially controversial opinion on why startups of all sizes should have boards.
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Ups and Downs
Peter has been away in the States, and quite liked his co-founder Bjorn taking care of support. Matt, meanwhile, has not been feeling much of a spark this week but brainstormed some new ideas for distribution.
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Niches on the horizon
Matt’s Summit Chrome extension is live and he’s now thinking about new spaces to create calculators in, maybe even the stock market or currencies. Peter is still in customer research mode, trying to figure out who Reform is for and which markets to go after.
Customer Reviews
Incredible ride
Go back to episode 1 and start from there. I listened to one random episode, realized I needed the whole story, and am now up to the mid 60’s. And it’s worth it.
It’s fascinating watching these two lovable doofs build out a pair of very cool but not necessarily trendy companies. Their ups and downs are both instructive and weirdly compelling. This isn’t a polished big-budget affair, but more like a low-key slice-of-life drama. Imagine the vibe of a Scandinavian buddy comedy—understated but sincere.
Beyond the human interest side, if you have any interest in starting a company, it’s worth a listen. This isn’t the story that founders tell after the fact. This is the raw process. They struggle, they make brilliant choices, they make choices that will leave you wanting to scream at them. But they both seem like good people which leaves you rooting for them the whole way.
Listening non-stop for value
So, I am way too far behind in listening to my podcasts. For some podcasts, I’ve skipped episodes. For Pete and Matt, I am listening carefully to each episode. It’s Feb 2021, but I’m still at Dec 2019 in episodes, and there’s so much value in each episode that now I’ve decided I will ONLY listen to Out of Beta - at least until I catch up. I’m making business decisions based on what I hear in the podcast. Great stuff!