Outbound Fluff, No Sales

Ronen Pessar
  • 5.0 (1)
  • MARKETING

The world of outbound sales is full of bad advice, fads, and lots of fluff. Ronen Pessar and Ryan Reisert share a daily episode to help you kill the fluff and get the most from outbound sales. This show is for anyone in B2B sales.

  1. FEB 17

    Cold Calling Hack: How to Get 20–30% Connect Rates

    Cold calling doesn’t have to mean 1–5% connect rates.In this episode, Ryan Reisert and Ronen Pessar break down a proven outbound sales strategy that can drive 20–30% connect rates using a simple but powerful system: building “sales buckets.”You’ll learn how to organize prospects, prioritize follow-ups, and increase sales conversion without needing advanced tools. Whether you're running outbound sales in Salesforce or just using spreadsheets, this structured sales process can dramatically improve your connect rates and lead management.If you’re serious about cold calling, prospecting, and building a more efficient outbound sales engine this is the hack.What You’ll Learn:How to improve cold calling connect ratesWhy follow-ups convert higher than first-touch cold callsHow to build and manage prospect “buckets”How to prioritize leads for maximum sales efficiencyWhy 150–200 dials per day changes your pipelineHow to track leads properly for better sales conversionCold calling is a long-term commitment to growth. The reps who win are the ones who stay organized, stay consistent, and stay in motion.Chapter 6 (Buckets): https://l1nk.dev/JaLtKRonen: https://www.linkedin.com/in/rpessar/Ryan: https://www.linkedin.com/in/salesdevelopmentrepresentative/Our (free) Script Framework: https://callblitz.com/blog/phone-script-for-scheduling-appointments

    14 min

  2. FEB 16

    The REAL Reason Your Sales Team Isn’t Closing

    Why do sales reps avoid follow-up? And how much revenue is that hesitation actually costing your company?In this episode, Ryan Reisert and Ronen Pessar break down the brutal truth about sales discipline, sales resistance, and the simple action most reps avoid: picking up the phone.They dive into:Why follow-up is the difference between average reps and elite closersThe hidden cost of inaction in your sales processHow fear of rejection kills deals before they even startWhy direct communication beats “spray and pray” outreachThe accountability required for true sales excellenceIf you care about closing more deals, improving your sales process, and building a culture of discipline inside your sales team this conversation is for you.Because at the end of the day: no follow-up = no revenue.Ronen: https://www.linkedin.com/in/rpessar/Ryan: https://www.linkedin.com/in/salesdevelopmentrepresentative/Our (free) Script Framework: https://callblitz.com/blog/phone-script-for-scheduling-appointments#sales #followup #salesdiscipline #SDR

    17 min

  3. FEB 9

    The Truth About Cold Calling, Conviction, and Making More Money

    In this episode, Ryan Reisert and Ronen Pessar break down what actually separates high-performing sales reps from everyone else: belief in what you’re selling. From real cold calling metrics to hard lessons learned in outbound, they unpack why passion, morality, and company culture directly impact sales results. If you’re dialing every day, managing SDRs, or building an outbound motion, this conversation will challenge how you think about sales success and why conviction beats scripts every time.Ronen: https://www.linkedin.com/in/rpessar/Ryan: https://www.linkedin.com/in/salesdevelopmentrepresentative/Our (free) Script Framework: https://callblitz.com/blog/phone-script-for-scheduling-appointmentsTimestamps:00:28 The Journey to Mastering Cold Calling03:02 Conviction in Sales: The Key to Success05:54 Personal Experiences in Sales: Learning from the Past08:57 The Importance of Passion in Sales11:31 The Role of Morality in Sales Practices14:26 The Impact of Company Culture on Sales Performance17:24 Measuring Success: Metrics that Matter19:55 The Power of Belief in Selling22:53 Closing Thoughts: The Future of Sales#cold calling #sales techniques #conviction in sales #outbound sales #SDR

    28 min

  4. FEB 6

    Josh Braun on Outbound: Why It’s Not Your Job to Sell to Everyone

    Join Ronen and Ryan as they chat with the one and only Josh Braun about the art of outbound sales. In this no-fluff conversation, they cover mindset shifts, how to detach from outcomes, and how asking the right questions can illuminate potential problems rather than push a sale. Josh shares insights he’s refined over 15+ years, including his mantra. This episode is packed with practical takeaways, real stories, and moments you’ll want to revisit.Go check out Josh’s site here: https://joshbraun.comRonen: https://www.linkedin.com/in/rpessar/Ryan: https://www.linkedin.com/in/salesdevelopmentrepresentative/Our (free) Script Framework: https://callblitz.com/blog/phone-script-for-scheduling-appointmentsTimestamps:1:20 – Intro5:47 – How Josh Started in Sales11:09 – Why Reps Have a Hard Time Accepting Rejection14:15 – Josh’s Thoughts on Mindset & Sales Principles18:00 – Josh’s Style on Delivering Messaging22:38 – Using Neutral Questions25:00 – Building Relationships Through Value28:00 – Navigating Rejection and Acceptance30:30 – Understanding Market Signals in Sales32:00 – Finding Peace and Resilience in the Sales Process34:00 – Conclusion and Final Thoughts#saleshacks #salespodcast #salesgems #sales

    44 min

  5. FEB 5

    The Outbound North Star: 50 Dials → 1–2 Activations (How to Know You’re Winning)

    Most teams don’t know what “good” outbound looks like.They hire reps, buy tools, run sequences… and still can’t tell if they’re winning or just burning time.In this episode, Ronen and Ryan lay out the Outbound North Star and the operating system behind it:How to design a rep’s day so any white space becomes the next best conversationRonen: https://www.linkedin.com/in/rpessar/Ryan: https://www.linkedin.com/in/salesdevelopmentrepresentative/Our (free) Script Framework: https://callblitz.com/blog/phone-script-for-scheduling-appointmentsThe bucketed workflow that makes prospecting automaticThe performance standard: 50 dials → 8–12 connects → 5–7 completions → 1–2 activationsWhy most teams miss this by a mile (hint: bad lists + bad data + bad call results)How TitanX compresses learning time from months into daysWhy caller ID health (Frontspin) and clean dispositions are non-negotiableIf you’re standing up outbound in 2026, this is the benchmark.What You’ll LearnThe “next best conversation” principle for SDR productivityThe buckets system: stage + status + follow-up date (no guessing)The outbound benchmark numbers (dials → meetings)Why most teams waste 60–90% of dials on people who will never pick upWhy list strategy is the biggest lever (not messaging)How bad enrichment data destroys connect + completion ratesHow to diagnose if you have a list problem, message problem, or execution problemWhy follow-up is the difference between “activity” and revenue#Outbound #ColdCalling #SalesLeadership #RevOps

    21 min

  6. FEB 4

    Your Emails Aren’t Getting Delivered (So Your Deals “Ghost”) Here’s the Fix

    Think you’re getting ghosted?You’re probably not.In 2026, your emails often aren’t reaching inboxes at all—even after a good call, even after interest, even after a meeting. Spam filters + “not a saved contact” + automated sends are breaking the most common follow-up motion in sales.In this episode, Ronen and Ryan break down:Why activated leads stall out when you rely on emailThe simple phone + email confirmation tactic that fixes deliverabilityHow to open multiple channels (text, LinkedIn, even Slack) so deals don’t dieWhy reps who don’t call back are leaving money on the tableIf you have an activated lead and you’re not getting a decision… you’re not following up hard enough.What You’ll LearnWhy “ghosting” is often just deliverability failureHow to confirm inbox placement live on the phoneThe “reply to this so I know you got it” email scriptWhen to text the link instead of emailing itWhy multi-channel follow-up increases win rateHow to treat “reachable” differently once you’ve confirmed pickup beforeTimestamps:00:30 – The real pitch framework: “Show me / You know me” stories01:08 – The problem: activated follow-ups dying in email01:42 – Why it's happening: you're not a saved contact + spam filters02:12 – Even DocuSign can hit spam (it's everywhere)03:05 – The fix: send a plain email + ask them to reply03:40 – Best practice: send invites directly (avoid automated calendar issues)04:15 – Live workaround: call them and have them find it in spam04:38 – What it costs: reps aren't calling back (and deals stall)05:28 – You're not getting ghosted — they're not getting your message05:49 – Text the link if needed (fastest path)06:10 – Activated follow-up strategy (call until decision)07:05 – Proof: real call examples where email wasn't arriving09:32 – Why this matters: follow-up calls aren't “reschedules,” they're delivery checks10:45 – Activated leads want info to champion internally11:55 – The key: don't rely on one channel when interest exists12:25 – Open every channel: LinkedIn connect, text, etc.13:10 – The best way to get texting permission (indirect opt-in)15:05 – The leverage: tiny % is reachable + ready (protect it)18:15 – Salesforce reps Slack connect (multi-channel masterclass)19:10 – Once you know they're reachable, they'll pick up again (if you persist)20:10 – Systems matter (rotating numbers, avoiding flags)20:45 – Practical recap: build advantages during activationsRonen: https://www.linkedin.com/in/rpessar/Ryan: https://www.linkedin.com/in/salesdevelopmentrepresentative/Our (free) Script Framework: https://callblitz.com/blog/phone-script-for-scheduling-appointments#Sales #Outbound #ColdCalling#Pipeline

    21 min

  7. FEB 4

    The Harsh Truth About Sales in the Age of AI

    AI is changing sales faster than most teams can keep up.In this conversation, Ryan Reisert and Ronen Pessar break down what actually matters in modern sales as technology explodes and products become easier to copy. The real advantage isn’t features it’s customer acquisition, speed to market, and execution.This isn’t hype. It’s a reality check for sales reps, leaders, and founders who want to stay relevant as AI reshapes the landscape.We cover:Why customer acquisition beats product differentiationHow AI is compressing traditional competitive advantagesWhy speed to market matters more than perfect positioningThe hidden cost of poor implementationWhy follow-up discipline separates winning teamsWhat You’ll Learn:How the role of sales reps is evolving beyond “closer”Why supporting selection and implementation is now mandatoryHow to sell when everyone has access to similar techWhy most teams underutilize the tools they already pay forHow to think about timelines and budget creation in real dealsTimestamps: 00:20 – The future of sales & technology06:11 – Differentiation in a competitive market12:09 – Sales execution & follow-up strategies17:12 – The role of sales reps in modern sellingRonen: https://www.linkedin.com/in/rpessar/Ryan: https://www.linkedin.com/in/salesdevelopmentrepresentative/Our (free) Script Framework: https://callblitz.com/blog/phone-script-for-scheduling-appointments#B2BSales #OutboundSales #SalesLeadership #AIinSales #CustomerAcquisition

    19 min

  8. FEB 4

    All Fluff No Sales: Ryan Reacts to Cold Call “Gurus” (Good and bad)

    Cold calling content on the internet is… a mess.So we did something different.Ronen pulled up viral clips from popular sales creators (some Ryan definitely knows) and got Ryan’s raw, unfiltered reactions what’s legit, what’s outdated, and what’s actively hurting SDR teams.We cover:Why pitch slapping doesn’t work in B2BThe real difference between reachability vs receptivityWhy “soft vs hard” framing is mostly nonsenseWhy tone tips are often backwardsWhy gimmicky openers work for LinkedIn… and fail in real marketsIf you want us to react to a specific creator or clip, drop it in the comments.What You’ll Learn:How to avoid “salesy” energy in the first 5 secondsWhy you should optimize for dialogue, not pitchesThe correct way to schedule without commission breathWhen humor works and when it kills dealsWhy “demo-first” is usually the wrong move from coldRonen: https://www.linkedin.com/in/rpessar/Ryan: https://www.linkedin.com/in/salesdevelopmentrepresentative/Our (free) Script Framework: https://callblitz.com/blog/phone-script-for-scheduling-appointmentsTimestamps:00:30 – Cold open: Ryan has no idea what's coming00:42 – New format: reacting to 5 "sales advice" clips01:52 – Clip #1: Leila Hormozi on cold calling02:46 – Ryan's verdict: pitch slap + consumer vs B2B reality03:50 – What actually works: break pattern + create dialogue04:31 – Ronen's takeaway: respect timing, call back later05:44 – Clip #2: "Soft close vs hard close" scheduling advice06:45 – Ryan: soft/hard gives the eeby-jeebies07:15 – Better framing: "no in the form of a yes" (Cialdini/Chris Voss style)08:05 – The real close: value recap → time exchange09:46 – Nobody wants your demo (especially from cold)10:35 – Ryan's scheduling method: widen window → narrow down12:26 – Clip #3: Jeremy Miner tone tip (first 3–5 seconds)13:14 – Ryan disagrees: monotone + slower pace wins14:06 – Why clarity beats "tone tricks"15:30 – Why most reps fail in first 5–7 seconds17:12 – Clip #4: fan-favorite gimmick opener17:47 – Ryan: gimmicks can work… but mostly for reps, not markets18:48 – Ronen: humor risk + status drop + why he stopped using it20:25 – Audience matters (CISOs, marketers, execs = different outcomes)21:30 – The real goal: professionalism + first impression#ColdCalling #Outbound #B2BSales #SDR

    22 min
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About

The world of outbound sales is full of bad advice, fads, and lots of fluff. Ronen Pessar and Ryan Reisert share a daily episode to help you kill the fluff and get the most from outbound sales. This show is for anyone in B2B sales.

Information

  • Creator
    Ronen Pessar
  • Years Active
    2K
  • Episodes
    41
  • Rating
    Explicit
  • Copyright
    © 2026 Ronen Pessar
  • Show Website
    Outbound Fluff, No Sales