Outbound Wizards by SalesRobot

Saurav Gupta
  • 5.0 (1)
  • MARKETING

This podcast is for anyone curious about the fast-growing world of GTM Engineering — whether you’re an SDR, RevOps pro, or just getting started. We break down the latest news, from Clay’s $3.1B valuation to cutting-edge workflows and Clay tables lighting up LinkedIn. Tune in for real case studies from startups, mid-market teams, and enterprises that are redefining how go-to-market gets done.

  1. The ABM Side of GTM ft. Marijn Kouw

    1D AGO

    The ABM Side of GTM ft. Marijn Kouw

    In today's episode, I chat with Marijn, founder at LeadGem (Clay certified agency in Amsterdam), about working with recruitment, manufacturing, and SaaS clients—starting with ICP matrixes to avoid execution disconnect, then running monthly A-B testing experiments with a growth hacking mindset.  We explore his highest-impact campaigns focusing on CRM job change monitoring (reaching people in newly relevant positions) and event-based outreach for manufacturing clients selling to Coca-Cola and Unilever—because high-value plastic packaging deals don't happen from cold emails but from relationships and brand reputation built face-to-face. Mariijn shares his journey working for Dutch growth marketing agencies feeling the work was too broad (creating website pages, LinkedIn ads, Google optimization), discovering Webflow then Clay two years ago with light bulb moments, realizing his strongest positioning is growth marketing background over technical expertise, hiring a Clay expert within months, and focusing on creativity and strategy because vibe coding makes technical skills less differentiating. He predicts Clay positioning as the front end with more tools leveraging it (easier legal approval), more integrations like Hayreach with SmartLead/Instantly, less spam through better targeting (irrelevant messaging is the problem), and ABM approach placing larger financial bets on high-potential leads instead of shotgun spray. Marijn's advice: fundamentals before technical expertise, don't just watch videos and copy—learn by doing, think cross-functional beyond outbound (customer support, marketing, Gong scripts for product dashboarding), and niche down to speak the same language.  Enjoy 🙂 (00:00) Introduction to Outbound Wizards (00:29) What LeadGem Does: Three Core Industries (01:52) The Process: ICP Matrixes, Monthly A-B Testing (03:39) Highest-Impact Campaign: CRM Job Change Monitoring (04:43) Event-Based Outreach for Manufacturing (High-Value Deals Need Face-to-Face) (07:18) Journey: Growth Marketing Agencies to Webflow to Clay (08:49) Positioning: Growth Marketing Background Over Technical Expertise (10:30) Future Prediction: Clay as Front End, More Integrations (12:35) ABM Making a Comeback (Larger Bets on High-Potential Leads) (13:27) Advice: Fundamentals Before Technical Expertise (14:40) Think Cross-Functional Beyond Outbound (17:14) Closing and Contact Information 🔗 CONNECT WITH MARIJN 👥 LinkedIn💻 Website  🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

    18 min
  2. Outbound Isn’t Guesswork ft. Deepak Joshi

    2D AGO

    Outbound Isn’t Guesswork ft. Deepak Joshi

    In today's episode, I chat with Deepak Joshi, a freelance GTM engineer, about helping B2B agencies and companies get pipeline through email/LinkedIn outreach and building automations that make manual steps scalable - emphasizing that infrastructure is buyable today but understanding what to send and who to target requires experimentation across industries (IT needs professional emails, marketing needs sassy short ones) and countries (US, Europe, India all different), running enough experiments monthly to generate 4-5 leads minimum or the campaign has no point.  We explore his creative campaign for a sales engagement platform targeting SMBs, setting 10 meetings daily purely through email by scraping every directory (Clutch, Good Firms, 7-8 more), finding emails from websites using Clearbit instead of Apollo (website emails get 300 sends per positive response vs Apollo's 1,200-1,300 because SMBs monitor their website inbox daily), keeping copy simple without heavy personalization ("I can see you help these guys, you probably need X leads monthly, we can do Y for you—interesting?"), and scaling to 80,000 emails daily (50K+ businesses from Apollo, clutch, Facebook pages, deduping down to 400-500K max) by only sending one email per prospect and re-engaging after two months. Deepak shares his journey from consulting to joining Bangalore founder-office roles doing everything except development (growth, marketing, sales, product) for 1.5 years, deciding to go solo, turning his job into a client, taking on 2-3 more friends from BITS Pilani doing startups, building case studies reaching out to agency clients via Instantly, working with 10-12 clients monthly who commit for a year, and recently entering SaaS (easier than agencies because better offers and specific targeting around problem-based ICP vs everyone having ICP problems). He predicts the future stays the same as the past six months—Gmail/Outlook increasing barriers while new solutions emerge, aged domains with transactional volume bypassing restrictions (you can send pictures if domain has history), and vertical-specific AI trained on playbooks for selling SEO/PPC agencies potentially getting better than humans (like Canva vs Figma—Clay is Figma for experts, room for Canva with specific templates). Deepak's advice: create 20-25 YouTube videos showing you're serious, learn Instantly/Clay/APIs, list 1,000 cold email agencies and reach out with your YouTube link (won't land in spam), land internships working free if needed, enter an agency for six months working on 20+ clients—you'll become an expert, nothing more to it.  Enjoy 🙂 (00:00) Introduction to Outbound Wizards (00:31) What a Freelance GTM Engineer Does (01:31) Understanding What to Send and Who to Target (Experimentation) (03:52) Creative Campaign: Sales Engagement Platform for SMBs (05:18) Scraping Directories, Website Emails vs Apollo (300 vs 1,200 Sends) (06:21) Simple Copy Without Heavy Personalization for SMBs (08:10) Strategy: Scrape Apollo at 5X, Take Prospects Without Emails (08:50) Getting to 80,000 Emails Daily via Multiple Directories (10:26) Journey: Consulting to Bangalore Founder-Office Roles (11:12) Turning Job Into Client, Taking BITS Pilani Friends (12:36) SaaS Easier Than Agencies (Better Offers, Problem-Based ICP) (13:25) Future Prediction: Same as Past Six Months (14:24) Aged Domains with Transactional Volume Bypass Restrictions (15:07) Vertical-Specific AI Trained on Playbooks (Canva vs Figma Analogy) (17:05) Advice: Create 20-25 YouTube Videos, Reach 1,000 Agencies (18:15) Land Internships (Free if Needed), Work 20+ Clients in Six Months (19:00) Closing and Contact Information 🔗 CONNECT WITH DEEPAK 👥 LinkedIn 🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

    19 min
  3. Your GTM Has a Clarity Problem ft. Alex Baldovin

    3D AGO

    Your GTM Has a Clarity Problem ft. Alex Baldovin

    In today's episode, I chat with Alex, founder at Authbound, about pivoting from cold outreach agency to go-to-market advisory focused on giving founders clarity over data, attribution, revenue, and client acquisition costs across all channels - using campaign trackers that allow C-level, sales, marketing, and product teams to understand what happened in every campaign and decide whether to push gas or pause.  We explore his creative approach to list building that traditionally required hiring SDRs for manual research, now automated through Clay by deeply understanding org charts (not just job titles) and mapping each node's KPIs and directions, using conditional formulas for accounts and persons, and building AI projects that become agents with full context on offer, targeting, person, company, region, and demographics - writing cold emails that feel relevant and written only for you (not mass-generated). Alex shares his journey from B2B SDR selling perfumes to retail and hotel chains, moving to tech selling dev services, discovering GPT and starting to experiment, becoming a freelancer on Upwork as fractional SDR for companies outside Bucharest, taking more projects than he could handle, and hiring other freelancers to form the agency Authbound. He predicts two scenarios: businesses that don't adopt technology fast or think outside traditional channels will die, while those with right technology, operators, and AI thinking outside the box will win (whoever owns the data wins), and the biggest bottleneck will be hiring operators - juniors coming out of school face a challenging market because automation replaced tasks they used to do, forcing them to either start their own journey or accept demanding jobs with little pay. Alex's advice: you don't start as GTM engineer, you become one by being curious - you need background in sales, marketing, or revenue ops to understand the bigger picture before learning technology (transition takes weeks with experience, years without).  Enjoy 🙂 (00:00) Introduction to Outbound Wizards (00:30) What Authbound Does: GTM Advisory Over Lead Gen (02:17) Campaign Trackers for Cross-Team Clarity (04:37) Creative Campaign: Automating List Building That Required SDRs (06:55) Creativeness in Logic, Not Just Enrichments (07:29) Mapping Org Charts (Not Just Job Titles) (08:15) Building AI Projects That Become Agents with Full Context (09:30) Journey: B2B SDR Selling Perfumes to Hotels (10:00) Discovering GPT, Freelancing on Upwork (10:44) Taking Too Many Projects, Hiring Freelancers (11:10) Future Prediction: Adopt Technology or Die (12:19) Whoever Owns the Data Wins (12:49) Biggest Bottleneck: Hiring Operators (Not Juniors) (13:34) Advice: You Become GTM Engineer by Being Curious (Need Background First) (15:00) Closing and Contact Information 🔗 CONNECT WITH ALEX 👥 LinkedIn 🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

    15 min
  4. Data Quality Drives Pipeline Growth ft. Eishan Deshwal

    4D AGO

    Data Quality Drives Pipeline Growth ft. Eishan Deshwal

    In today's episode, I chat with Eishan Deshwal, GTM operator and consultant, about working with Series A to Series C startups experiencing growing pains - account territory mapping, data validity, CRM cleanliness - taking full ownership of projects rather than just advising, and segmenting by pain (Sandler sales philosophy: disqualify first) rather than static personas.  We explore his creative Firecrawl campaign scraping privacy policy update dates from websites (getting 92% coverage after failing with AI agents that hallucinated and hitting bot protection walls), and his Doc.us campaign layering customer and prospect logos onto product screenshots using DynaPictures - testing "effort as a proxy for trust" by sending a clean-up email first before the image email to avoid bouncing image-heavy messages. Eishan shares his journey from engineering student in 2022 reading sales books on Reddit's r/sales list, interning at Trika Equity where he first saw CSV-to-HubSpot sequences generate deal flow ("free money"), using cold email to land his first job at Safety Wing (Y Combinator), going founding SDR at Hatika to learn email deliverability (DKIM, SPF, CNAME), joining Remote.com and realizing bad data kills velocity everywhere regardless of team size, and going fully freelance to help teams fix data quality - working with people like Brendan Short (Signal newsletter). He predicts GTM engineers will keep growing because startups want velocity over titles, tooling will shift toward terminal-based LLMs with interoperable context-saving across different models (lower cost, faster calls, deterministic results), and everything eventually becomes SaaS because someone always needs to maintain the code. Eishan's advice: if you're from sales, automate things inside your own company first; if you're new, start small with projects that eliminate annoyances, jump into Clay's Slack answering support questions, and stay curious about edge cases - slightly better reliability compounds into something game-changing.  Enjoy 🙂 (00:00) Introduction to Outbound Wizards (00:54) What a GTM Operator Does: Ownership Over Expertise (02:09) Segmenting by Pain (Sandler Sales Philosophy) (04:28) Creative Campaign: Firecrawl for Privacy Policy Update Dates (07:01) Doc.us Campaign: Layering Logos onto Screenshots (Effort as Proxy for Trust) (09:45) Journey: Engineering Student, Reddit r/Sales Reading List (10:55) Interning at Trika Equity ("Send Emails, Get Money") (11:48) Landing First Job at Safety Wing via Cold Email (12:09) Founding SDR at Hatika: Learning Email Deliverability Deeply (13:09) Remote.com: Bad Data Kills Velocity Everywhere (14:30) Going Fully Freelance to Fix Data Quality (15:27) Future Prediction: GTM Engineers Here for the Long Term (16:12) Interoperable Terminal-Based LLMs Replacing Locked Paradigms (18:49) Everything Becomes SaaS Because Code Needs Maintaining (19:25) Advice: Automate Inside Your Own Company First (20:39) Jump into Clay's Slack, Answer Stranger's Questions (21:14) Stay Curious About Edge Cases and Slightly Better Reliability (22:09) Closing and Contact Information 🔗 CONNECT WITH EISHAN 👥 LinkedIn 🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

    23 min
  5. RevOps Meets GTM Engineering ft. Shawn Tenam

    4D AGO

    RevOps Meets GTM Engineering ft. Shawn Tenam

    In today's episode, I chat with Shawn, GTM engineer at RevPartners, about being their first GTME hire to build an all-bound motion alongside their core RevOps/HubSpot practice - serving both early-stage companies needing email infrastructure before their first SDR hire and mature companies sitting on goldmines of unactioned CRM data.  We explore his champion tracking play pulling Salesforce opportunities to check if past champions moved companies (auto-sending Slack notifications to reps saying "your champion moved, reach out today"), his web reveal play de-anonymizing website visitors via Midbound/Vector, sending data to Clay via webhook to qualify and enrich in real time, and cross-referencing visitors against target account lists to identify high-intent patterns months later. Shawn shares his remarkable journey from running a plumbing company with his father for 10 years, moving to Israel and pivoting into tech, landing at hyper-growth DealHub as an SDR under mentor Jeremy Levine, consistently hitting quota through cold calling and mining old Salesforce records for low-hanging fruit, learning Clay through Nathan Lippe's Clay Bootcamp course one year ago, posting his learning journey on LinkedIn, taking a founding BDR role to get a clean-slate experience, coaching startups one-on-one on Clay implementation, and eventually joining RevPartners where he's now operationalizing playbooks and hiring the next wave of GTMEs. He predicts the future is about better signal quality, cleaner CRM feedback loops, and AI used for reasoning not just generation - with SDRs and RevOps people best positioned to win because they already understand business logic and just need the technical leverage. Shawn's advice: build your own HubSpot motion, push data live, break things and fix them - you don't become a GTM engineer by watching videos, you become one by shipping things.  Enjoy 🙂 (00:00) Introduction to Outbound Wizards (00:30) What RevPartners Does: RevOps + All-Bound Motion (01:37) The Process: Building Email Infrastructure Before First SDR Hire (02:53) Creative Campaign: Alumni Champion Tracking Play (05:51) Web Reveal Play: De-Anonymizing Website Visitors in Real Time (07:28) Cross-Referencing Website Visitors Against Target Account Lists (09:00) Clay Gets Stereotyped as a Cold Email Tool (It's Much More) (09:56) Journey: 10 Years Running a Plumbing Company (10:19) Moving to Israel, Pivoting to SDR at DealHub (11:15) Hitting Quota by Mining Old Salesforce Records (12:27) Learning Clay Through Nathan Lippe's Clay Bootcamp (13:09) Coaching Startups One-on-One After Leaving Founding BDR Role (14:10) Joining RevPartners as First GTME Hire (15:44) Future Prediction: Signal Quality, CRM Feedback Loops, AI for Reasoning (16:29) SDRs Best Positioned to Win (Business Logic + Technical Leverage) (17:44) Advice: Build Your Own Motion, Ship Things, Break and Fix Them (19:24) Closing and Contact Information 🔗 CONNECT WITH SHAWN 👥 LinkedIn 🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

    20 min
  6. How SaaS Companies Actually Grow ft. Olivier Tytgat

    5D AGO

    How SaaS Companies Actually Grow ft. Olivier Tytgat

    In today's episode, I chat with Olivier, founder and CEO of Outbound Catalyst, about building sustainable GTM systems for B2B SaaS companies ($1M-$15M ARR) starting with a go-to-market scan to diagnose actual constraints before launching evergreen campaigns in 14 days.  We explore his creative Clay table for construction companies that scraped websites to semantically categorize sub-verticals (swimming pool builders vs general contractors vs gardeners), scored digital maturity, and generated hyper-local copy referencing nearby clients - and his event-based campaign scraping LinkedIn for SaaS conference keywords and auto-connecting with attendees at near 100% acceptance rate. Olivier shares his journey from discovering commercial fluency during a Romanian IT internship, prospecting via phone (calling 50-60 people in two days to find what resonates), using Lemlist to automate follow-ups while calling engagers, outperforming entire 5-person SDR teams by booking 20 meetings weekly alone, realizing companies always want closers but never have pipeline systems, and finally starting Outbound Catalyst in late 2023 after seeing Clay multiply his leverage. He predicts end-to-end automation of list building in five years (only true engineers who understand full systems will remain), warns against thousand-node n8n workflow FOMO (like Instagram six-pack abs giving companies "AI image issues"), and says winners always start with the constraint not the tool. Olivier's advice: stop asking "how can I use this tool?" and start asking "what is actually costing me time and creating real business impact?"  Enjoy 🙂 (00:00) Introduction to Outbound Wizards (00:33) What Outbound Catalyst Does: GTM Systems for SaaS ($1M-$15M ARR) (02:14) The Process: Go-To-Market Scan Before Launching Campaigns (03:27) Creative Campaign: Semantic Sub-Vertical Categorization for Construction (05:46) Event-Based Campaign: LinkedIn Keyword Scraping for SaaS Conference (07:35) Rebuilding Trigify's Core Functionality Without the Tool (09:07) Journey: Romanian Internship, Discovering Commercial Fluency (10:21) Prospecting via Phone (50-60 Calls, Then Putting It in Email) (12:03) Outperforming 5-Person SDR Teams Booking 20 Meetings Weekly Alone (13:11) Realizing Companies Need Pipeline Systems Before Salespeople (14:18) Starting Outbound Catalyst in Late 2023 After Discovering Clay (17:01) Future Prediction: List Building Fully Automated in Five Years (18:30) Warning Against Thousand-Node n8n Workflow FOMO (20:54) Advice: Start With the Constraint, Not the Tool (22:34) Closing and Contact Information 🔗 CONNECT WITH OLIVIER 👥 LinkedIn 🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

    23 min
  7. Inside Instantly’s Outbound Machine ft. Anirudh Gupta

    FEB 14

    Inside Instantly’s Outbound Machine ft. Anirudh Gupta

    In today's episode, I chat with Anirudh Gupta, a GTM engineer at Instantly, about heading outbound by sending 10,000+ emails daily with thousands of replies handled by AI Reply Agent, launching VIP done-for-you campaigns, and building internal apps using Cursor to help sales reps close deals.  We explore his intent-based approach focusing on new role signals (best performer because people need to prove something), scraping entire TAM from Apollo/Crunchbase/Clutch, doubling down on lead magnets and short two-liners after testing, and his philosophy of sending 5,000-10,000 emails minimum before drawing conclusions. Anirudh shares his lead magnet framework breaking services into microservices (give lead list free to create demand for infrastructure and sequences), automating creation with n8n/SERPA/Perplexity API, using pain-point CTAs like "if price is right, would you sell?" instead of "can we get on a call?" (worst CTA unless you're Elon Musk), and his journey from viral LinkedIn post (3-4M impressions) to ghostwriting, discovering cold email while searching for lead gen, starting with 50-60 emails daily, closing Confluencer (India's biggest influencer marketing agency), pivoting after high churn, learning Clay from Eric Nowoslawski's YouTube, failing badly for first clients, joining RevGen Labs as junior GTM engineer and leaving as head of GTM, and posting Udemy courses not for revenue but client inquiries. Anirudh's advice: focus on volume and relevance over crazy personalizations, break services into microservices for scalable lead magnets, and test minimum 5-10K emails.  Enjoy 🙂 (00:00) Introduction to Outbound Wizards(00:25) Anirudh's Role at Instantly: Heading Outbound(02:14) Testing Creative Angles at High Volume(04:02) Scraping Entire TAM from Multiple Directories(06:17) Fully Automated New Role Workflow(09:06) Building Internal Apps with Cursor(12:11) Copy Testing: Pain-Point CTAs vs Lead Magnets(14:25) Lead Magnet Framework: Breaking Services into Microservices(19:15) Three Types of Sequences Tested(22:19) Test Minimum 5-10K Emails Before Conclusions(23:08) Journey: Viral LinkedIn Post to Ghostwriting(26:03) Closing Confluencer and Hitting Stagnation(28:43) RevGen Labs: Junior to Head of GTM(29:32) Posting Courses on Udemy for Client Inquiries 🔗 CONNECT WITH ANIRUDH 👥 LinkedIn 🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

    43 min
  8. The GTM Engine Every SaaS Will Need ft. Youssef Enjri

    FEB 13

    The GTM Engine Every SaaS Will Need ft. Youssef Enjri

    In today's episode, I chat with Youssef, a GTM engineer, about automations that drive revenue beyond just outbound - including pre-call prep, automatic CRM updates, and reducing no-shows with AI calls 15 minutes before appointments.  We explore his creative campaigns for a German web agency targeting health professionals by scraping Google Maps data with SerperDev API, testing personalized outreach with reviews that flopped initially (2-3% reply rate), pivoting to automated videos (10% reply rate, 30-40% positive), and his brilliant forwarded email simulation from the founder's dentist dad asking colleagues to check out their work - getting so many positive replies they had to stop because they couldn't handle volume. Youssef shares his evergreen automation workflow monitoring Gmail newsletters like TFN for recently-raised startups, using N8N to parse company names and funding proof, sending data to Clay via webhook to waterfall domain verification (Clearbit, SerperDev), finding founders on LinkedIn, and automatically launching personalized campaigns with perfect timing, and his unconventional journey from French master's studying consulting (hating slide-making), joining Jellyfish running YouTube campaigns, moving to growth marketing at PayFit (HR unicorn), discovering outbound at fintech Silver before marketing got laid off, betting on AI to start his business, initially using Make (breaking every 2-3 days), switching to self-hosted N8N (zero operating costs), and discovering Clay by accident. He predicts 100% automation for signals and intent, the space evolving to sync inbound/outbound into one big marketing engine, and Clay becoming a real-time listening layer beyond just cold email. Youssef's advice: skip certifications, find a mission even for free because learning happens by doing - you gain experience faster when you're the only one responsible.  Enjoy 🙂 (00:00) Introduction to Outbound Wizards(00:26) What a GTM Engineer Does: Automations That Drive Revenue(02:12) Use Cases Beyond Outbound: Reducing No-Shows with AI Calls(03:04) The Process: Auditing Existing Stack Before Adding Tools(04:25) Testing with 1K-2K Leads, Focusing on Deliverability First(05:49) Creative Campaign: German Web Agency Targeting Health Professionals(06:49) Scraping Google Maps with SerperDev API(07:56) Initial Campaign Flopped (2-3% Reply Rate)(08:44) Automated Videos Increased to 10% Reply Rate(09:46) Forwarded Email Simulation from Founder's Dentist Dad(11:52) Evergreen Automation: Monitoring TFN Newsletter for Raised Startups(13:05) N8N to Clay Webhook, Waterfall Domain Verification(15:17) Journey: French Master's, Consulting (Hating Slide-Making)(16:26) Jellyfish Display/Video, PayFit Growth Marketing(17:06) Discovering Outbound at Silver Before Marketing Layoffs(18:29) Self-Hosting N8N/NoCodeDB (Zero Operating Costs)(19:27) Discovering Clay by Accident with Client(20:39) Future Prediction: 100% Automated Signals and Intent(22:06) Clay Evolving Beyond Outbound (Real-Time Listening Layer)(23:42) Advice: Skip Courses, Find Free Mission and Learn by Doing(24:36) Closing and Contact Information 🔗 CONNECT WITH YOUSSEF 👥 LinkedIn 💻 Portfolio Website 🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

    25 min
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About

This podcast is for anyone curious about the fast-growing world of GTM Engineering — whether you’re an SDR, RevOps pro, or just getting started. We break down the latest news, from Clay’s $3.1B valuation to cutting-edge workflows and Clay tables lighting up LinkedIn. Tune in for real case studies from startups, mid-market teams, and enterprises that are redefining how go-to-market gets done.

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