OUTdrive

Cliff Callis
  • 5.0 (9)
  • MARKETING
  • UPDATED WEEKLY

Join Cliff Callis, OUTdrive podcast host, for actionable marketing insight you can apply to help your brand reach, connect and convert rural American consumers.

  1. A New Chapter for OUTdrive: Reflecting on the Journey

    12/16/2025

    A New Chapter for OUTdrive: Reflecting on the Journey

    In this final episode of OUTdrive with Cliff Callis at the mic, Cliff and agency president Megan Hartman reflect on the evolution of the podcast, the growth of Callis and what lies ahead. From its launch in 2020 during the early days of the pandemic to 250+ episodes later, OUTdrive has shone a spotlight on rural American voices. Now, as Cliff steps into a new chapter and Megan takes over as host, this monthly touchpoint is evolving as well, bringing fresh insights and a continued commitment to clients and our community.

    29 min
  2. A Mission Fueled by Sacrifice

    11/11/2025

    A Mission Fueled by Sacrifice

    Rocky Sickmann has lived a life few can imagine. A U.S. Marine Corps veteran and one of the 52 Americans held for 444 days during the Iranian hostage crisis, Rocky's story is one of faith, endurance and purpose. In this episode, he reflects on his time in captivity, the values that sustained him and the lives lost that continue to inspire his work. Now serving as Director of Anheuser-Busch accounts for Folds of Honor, he shares how his journey led him to a mission that helps provide scholarships for families of fallen and disabled service members and first responders. It's a conversation about country, commitment and carrying on.

    35 min
  3. Marketing Trust in Missouri Hospitals

    10/14/2025

    Marketing Trust in Missouri Hospitals

    Farrah Fite of the Missouri Hospital Association (MHA) joins Cliff to discuss the challenges and opportunities in communicating health care issues across rural Missouri. From open enrollment to Medicaid funding cuts, Farrah explains how MHA helps hospitals navigate a complex landscape while building trust with patients, providers and policymakers. Tune in for insights on messaging, member engagement and the shared mission of keeping Missourians healthy.

    35 min
  4. Public Health Messaging That Works

    09/16/2025

    Public Health Messaging That Works

    How do you communicate complex public health messages across a state with diverse communities? In this episode, Cliff visits with Lisa Cox and Sami Jo Freeman from the Missouri Department of Health & Senior Services to explore their approach to connecting with Missourians through effective communication. From supporting local health departments to managing crisis messaging during the pandemic, they share how their team helps people live healthier lives, one message at a time.

    39 min
  5. Step On In to the Best of the Fair

    08/12/2025

    Step On In to the Best of the Fair

    Step on in and celebrate the spirit of the Missouri State Fair! In this Best of the Fair episode of OUTdrive, Cliff Callis shares highlights from six memorable interviews that show how this beloved event blends agriculture, tourism, entertainment and community. Whether you come for the livestock shows, the food or the family fun, there's something for everyone.

    11 min
  6. Custom Content, Real Results

    07/15/2025

    Custom Content, Real Results

    Print isn't dead, and Jessica Embree proves it. Hear how Tulip Media Group blends traditional and modern marketing to create high-impact campaigns. With insights on answer engine optimization, content strategy and the timeless power of storytelling, this episode offers inspiration for marketers at every level.

    32 min
  7. Marketing Insights from the Heartland

    06/17/2025

    Marketing Insights from the Heartland

    How do you market business-to-business (B2B) in rural America? Join Cliff in this OUTdrive episode as he sits down with Amy Roraback, marketing lead at KMW Loaders, a Kansas-based equipment company. They explore the day-to-day of rural B2B marketing, including the tools and strategies Amy uses to support sales and grow brand awareness. Hear how consistent service, smart technology and creative thinking help build lasting customer relationships.

    28 min
  8. Celebrating 250 OUTdrive Episodes: Stories, Successes and the Road Ahead

    06/03/2025

    Celebrating 250 OUTdrive Episodes: Stories, Successes and the Road Ahead

    In this special 250th episode of OUTdrive, host Cliff Callis takes the mic solo to reflect on five years of podcasting and the many guests who have helped shape the show. From business owners and marketers to rodeo announcers and rural leaders, Cliff revisits some of the most memorable conversations, insightful quotes and meaningful lessons learned.  Tune in for reflections, appreciation and a look at what's to come as OUTdrive continues its mission to connect with rural America and share the stories that matter most.

    13 min
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Ratings & Reviews

5
out of 5
9 Ratings

About

Join Cliff Callis, OUTdrive podcast host, for actionable marketing insight you can apply to help your brand reach, connect and convert rural American consumers.

Information

  • Creator
    Cliff Callis
  • Years Active
    2020 - 2025
  • Episodes
    257
  • Rating
    Clean
  • Copyright
    © 2024 Callis
  • Show Website
    OUTdrive