OUTdrive

Megan Hartman
  • 5,0 (1)
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Join Cliff Callis, OUTdrive podcast host, for actionable marketing insight you can apply to help your brand reach, connect and convert rural American consumers.

  1. Marketing in Uncertain Times, Online Reviews and Campaigns That Connect

    -5 ДН.

    Marketing in Uncertain Times, Online Reviews and Campaigns That Connect

    This month on OUTdrive, President and CEO Megan Hartman tackles three insights for business owners and marketing leaders to consider: How to keep your brand visible when economic pressure makes it tempting to cut back How to turn your online reviews into a competitive advantage And what three recent campaigns, from outer space to expired medicine, can teach us about marketing that resonates. If your business is navigating economic uncertainty or looking for practical ways to strengthen your brand right now, this episode is worth your time. Find more insights through articles, podcast episodes and case studies at ecallis.com.

    8 мин.
  2. AI Copyright Risks and TikTok's Growing Role in Search

    31 МАР.

    AI Copyright Risks and TikTok's Growing Role in Search

    This month on OUTdrive, President and CEO Megan Hartman covers two aspects of digital marketing we're discussing right now: What brands need to understand about AI-generated content and copyright, and why human involvement in your creative process matters more than ever How TikTok is growing as a search and discovery tool, and where things stand with the platform's U.S. ownership Whether you're leaning on AI to produce content or deciding if TikTok belongs in your social media mix, this episode gives you the context to make smarter marketing decisions.

    8 мин.
  3. Stay Visible with Video, AI Ads and Web Accessibility

    24 ФЕВР.

    Stay Visible with Video, AI Ads and Web Accessibility

    This month on OUTdrive, President and CEO Megan Hartman covers three trends we're discussing with clients right now: Why long-form video is a valuable content format for search visibility and brand trust What early ads inside AI search and chat tools could mean for brands Why website accessibility is a must-have for compliance and user experience Avoid getting caught off guard in the fast-paced world of marketing. Tune in to this episode to keep your business ahead of the curve.

    9 мин.
  4. Smarter Marketing with AI, Search and Social Trends

    27 ЯНВ.

    Smarter Marketing with AI, Search and Social Trends

    OUTdrive is kicking off the year with a refreshed video format and quick, actionable insights from Callis President and CEO Megan Hartman. In this episode, Megan highlights three major AI trends shaping marketing today. Learn how AI is influencing ad creative, changing how people search online and shifting what users see on platforms like Instagram. Walk away with practical takeaways to help your brand stay relevant, visible and trusted.

    7 мин.
  5. A New Chapter for OUTdrive: Reflecting on the Journey

    16.12.2025

    A New Chapter for OUTdrive: Reflecting on the Journey

    In this final episode of OUTdrive with Cliff Callis at the mic, Cliff and agency president Megan Hartman reflect on the evolution of the podcast, the growth of Callis and what lies ahead. From its launch in 2020 during the early days of the pandemic to 250+ episodes later, OUTdrive has shone a spotlight on rural American voices. Now, as Cliff steps into a new chapter and Megan takes over as host, this monthly touchpoint is evolving as well, bringing fresh insights and a continued commitment to clients and our community.

    29 мин.
  6. A Mission Fueled by Sacrifice

    11.11.2025

    A Mission Fueled by Sacrifice

    Rocky Sickmann has lived a life few can imagine. A U.S. Marine Corps veteran and one of the 52 Americans held for 444 days during the Iranian hostage crisis, Rocky's story is one of faith, endurance and purpose. In this episode, he reflects on his time in captivity, the values that sustained him and the lives lost that continue to inspire his work. Now serving as Director of Anheuser-Busch accounts for Folds of Honor, he shares how his journey led him to a mission that helps provide scholarships for families of fallen and disabled service members and first responders. It's a conversation about country, commitment and carrying on.

    35 мин.
  7. Marketing Trust in Missouri Hospitals

    14.10.2025

    Marketing Trust in Missouri Hospitals

    Farrah Fite of the Missouri Hospital Association (MHA) joins Cliff to discuss the challenges and opportunities in communicating health care issues across rural Missouri. From open enrollment to Medicaid funding cuts, Farrah explains how MHA helps hospitals navigate a complex landscape while building trust with patients, providers and policymakers. Tune in for insights on messaging, member engagement and the shared mission of keeping Missourians healthy.

    35 мин.
  8. Public Health Messaging That Works

    16.09.2025

    Public Health Messaging That Works

    How do you communicate complex public health messages across a state with diverse communities? In this episode, Cliff visits with Lisa Cox and Sami Jo Freeman from the Missouri Department of Health & Senior Services to explore their approach to connecting with Missourians through effective communication. From supporting local health departments to managing crisis messaging during the pandemic, they share how their team helps people live healthier lives, one message at a time.

    39 мин.
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Об этом подкасте

Join Cliff Callis, OUTdrive podcast host, for actionable marketing insight you can apply to help your brand reach, connect and convert rural American consumers.

Информация

  • Автор
    Megan Hartman
  • Годы выхода
    2023 - 2026
  • Выпуски
    261
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2026 Callis
  • Сайт подкаста
    OUTdrive