What exactly is affiliate/performance marketing? And how are the world's leading companies using this model to outperform in their marketing and business partnerships? Join us on the Outperform with Acceleration Partners podcast to hear insightful, valuable and eye-opening discussions about what it truly means to create transparent, high-value partnerships that bring more customers, incremental sales and faster growth.
How Trademark Plus Partnerships are Improving Affiliate Program Performance
On this episode, we discuss how brands are using Trademark Bidding and Trademark Plus within their affiliate programs to help prevent competitors from bidding on their branded keywords in paid search campaigns.
What’s Ahead for Affiliate Partnerships
On this episode, Michelle Morgan, Director of Publisher Development at Acceleration Partners, shares insights into what the future holds for affiliate partnerships and why this evolution is so valuable to brands.
Answers to Affiliate Marketing FAQs
On this episode, we answers some frequently asked questions about affiliate marketing, the key players that make up the affiliate model and how brands measure success within their affiliate programs.
Exploring the Global Expansion Trend in Affiliate Marketing
On this episode you’ll learn about a growing global expansion trend in affiliate marketing that many brands are embracing. Our guest, Kevin Osborne, Sr. Vice President of Client Strategy at Acceleration Partners, talks about what brands have shared with him about this global expansion trend and why he thinks it will likely increase in 2020 and beyond.
How Purple Carrot’s Affiliate Partners are Helping Them Navigate a New Normal
In this episode of Outperform, you’ll hear Purple Carrot’s Marketing Project Manager, Allison Rolish, share how the plant-based meal kit company grew their business before and during the global pandemic with the help of their affiliate partners, as well as what they did to effectively keep up with the increased demand for their subscription-based service.
How Brands Use Affiliate Marketing Test Performance of Other Channels
On this episode, Lindsey Scerba, an Associate Director at Acceleration Partners, explains how brands are using the affiliate model to efficiently and cost-effectively test the performance of their other marketing channels, such as search and retargeting.
Robert Glazer truly understands what it means to push your limits and maximize performance - in all aspects of your life.
Love listening. Really great variety of topics and speakers.
This podcast is a must listen for all audiences!
The large variety of topics and guests make this podcast an excellent choice for a broad audience. Always entertaining and thought provoking!