73 episodes

What exactly is affiliate/performance marketing? And how are the world's leading companies using this model to outperform in their marketing and business partnerships? Join us on the Outperform with Acceleration Partners podcast to hear insightful, valuable and eye-opening discussions about what it truly means to create transparent, high-value partnerships that bring more customers, incremental sales and faster growth.

Outperform with Acceleration Partners Acceleration Partners

    • Business
    • 5.0 • 58 Ratings

What exactly is affiliate/performance marketing? And how are the world's leading companies using this model to outperform in their marketing and business partnerships? Join us on the Outperform with Acceleration Partners podcast to hear insightful, valuable and eye-opening discussions about what it truly means to create transparent, high-value partnerships that bring more customers, incremental sales and faster growth.

    How Trademark Plus Partnerships are Improving Affiliate Program Performance

    How Trademark Plus Partnerships are Improving Affiliate Program Performance

    On this episode, we discuss how brands are using Trademark Bidding and Trademark Plus within their affiliate programs to help prevent competitors from bidding on their branded keywords in paid search campaigns.

    • 20 min
    What’s Ahead for Affiliate Partnerships

    What’s Ahead for Affiliate Partnerships

    On this episode, Michelle Morgan, Director of Publisher Development at Acceleration Partners, shares insights into what the future holds for affiliate partnerships and why this evolution is so valuable to brands.

    • 22 min
    Answers to Affiliate Marketing FAQs

    Answers to Affiliate Marketing FAQs

    On this episode, we answers some frequently asked questions about affiliate marketing, the key players that make up the affiliate model and how brands measure success within their affiliate programs.

    • 19 min
    Exploring the Global Expansion Trend in Affiliate Marketing

    Exploring the Global Expansion Trend in Affiliate Marketing

    On this episode you’ll learn about a growing global expansion trend in affiliate marketing that many brands are embracing. Our guest, Kevin Osborne, Sr. Vice President of Client Strategy at Acceleration Partners, talks about what brands have shared with him about this global expansion trend and why he thinks it will likely increase in 2020 and beyond.

    • 12 min
    How Purple Carrot’s Affiliate Partners are Helping Them Navigate a New Normal

    How Purple Carrot’s Affiliate Partners are Helping Them Navigate a New Normal

    In this episode of Outperform, you’ll hear Purple Carrot’s Marketing Project Manager, Allison Rolish, share how the plant-based meal kit company grew their business before and during the global pandemic with the help of their affiliate partners, as well as what they did to effectively keep up with the increased demand for their subscription-based service.

    • 36 min
    How Brands Use Affiliate Marketing Test Performance of Other Channels

    How Brands Use Affiliate Marketing Test Performance of Other Channels

    On this episode, Lindsey Scerba, an Associate Director at Acceleration Partners, explains how brands are using the affiliate model to efficiently and cost-effectively test the performance of their other marketing channels, such as search and retargeting. 

    • 16 min

Customer Reviews

5.0 out of 5
58 Ratings

58 Ratings

AllisonLanier ,

Marketer

Robert Glazer truly understands what it means to push your limits and maximize performance - in all aspects of your life.

tbjosh2019 ,

Amazing podcast

Love listening. Really great variety of topics and speakers.

Weebly4877 ,

This podcast is a must listen for all audiences!

The large variety of topics and guests make this podcast an excellent choice for a broad audience. Always entertaining and thought provoking!

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