100 episodes

The podcast about the business side of creativity in the outdoor industry. Every week we chat with entrepreneurs and outdoor industry innovators to share their insights, observations and a few good adventure stories. www.wheeliecreative.com/podcast

Outside By Design WHEELIE

    • Business
    • 4.8 • 20 Ratings

The podcast about the business side of creativity in the outdoor industry. Every week we chat with entrepreneurs and outdoor industry innovators to share their insights, observations and a few good adventure stories. www.wheeliecreative.com/podcast

    Wild Rye Marketing Manager Kami York-Feirn on Being An Authentic Brand

    Wild Rye Marketing Manager Kami York-Feirn on Being An Authentic Brand

    "I think in order to be authentic, you have to be willing to talk about some of those tougher topics like crashing and failing and trips not going as planned."
    This week on the podcast: Kami York-Feirn, Marketing Manager at Wild Rye and former Social Media Manager at Osprey. Kami joins us to talk about finding a brand voice, talking about tough topics as a brand, and being relatable to both beginners and seasoned athletes. How can a brand stand up for what it believes in? And do you have to sacrifice personal values for the interest of a brand? Listen in to find out!
    Follow Kami:
    @followthebeartracks
    @wild_rye_
    wild-rye.com
    Follow us on Instagram: @wheeliecreative
    View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
    Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

    • 42 min
    What The Influx Of New Outdoor Participants During COVID Means For Marketing (minisode)

    What The Influx Of New Outdoor Participants During COVID Means For Marketing (minisode)

    COVID-19 had an interesting impact on outdoor recreation: it led many people to take up outdoor activities for the first time. Outdoor Industry Association released the 2021 Special Report: The New Outdoor Participant diving into the data about these first-time outdoorists. Iris chats about these findings and what they mean for industry marketers for the coming years. If you're curious about engaging these brand new outdoor customers and turning them into lifelong adventurers, listen in! 
     
    ​Read The Report
    Follow us on Instagram: @wheeliecreative
    View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
    Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

    • 8 min
    10 Creative Ways To Engage Your Athlete Team (minisode)

    10 Creative Ways To Engage Your Athlete Team (minisode)

    We're back with another minisode! This week, Iris discusses her top 10 ideas for leveraging your brand's athlete or ambassador team. If you are looking to utilize your athletes or hoping to kick off your company's ambassador crew, this is a great, quick listen for you!
    Follow us on Instagram: @wheeliecreative
    View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
    Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

    • 6 min
    5 Signs Of An Extraordinary Creative Director (minisode)

    5 Signs Of An Extraordinary Creative Director (minisode)

    "Your creative agency shouldn't be in the friend-making business."
    Lisa's on the show to chat about five traits to look for in a creative director! She shares what creative direction is, some red flags to look out for, and how you can find a creative director or agency.
    Follow us on Instagram: @wheeliecreative
    View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
    Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

    • 15 min
    Pro Skier Elyse Saugstad on Letting The Skiing Speak For Itself

    Pro Skier Elyse Saugstad on Letting The Skiing Speak For Itself

    "The most exciting thing in skiing is women."
    We're HONORED to have legendary professional skier Elyse Saugstad on the podcast this week to talk about her career, how she finds creativity in skiing, how the treatment of women in the ski industry has evolved, and what the future of skiing holds. 
    Follow Elyse:
    @elysesaugstad
    On My Own Terms
     
    Follow us on Instagram: @wheeliecreative
    View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
    Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

    • 37 min
    How Outdoor Brands Can Utilize Instagram Reels (minisode)

    How Outdoor Brands Can Utilize Instagram Reels (minisode)

    Is your brand missing out on the power of Instagram reels? Let's fix that!
     
    Iris brings her social media insights to the podcasts to discuss why reels are so beneficial to your brand and four types of reels your outdoor brand can utilize to reach outdoor-minded users. We can't wait to see what you post!
     
    Reels referenced:
    Red Bull, Black Diamond, PinkBike, Specialized, Simms, SMITH Optics, prAna, Keen, United By Blue, Oboz, REI, Icebreaker
     
    Follow us on Instagram: @wheeliecreative
    View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
    Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
     

    • 7 min

Customer Reviews

4.8 out of 5
20 Ratings

20 Ratings

Patrice La Vigne ,

Deep Glimpses into Outdoor Minds

I love this podcast because the interviews dive deep, and showcase outdoor-minded folks and roles. Always learning something new!

LaraSilven ,

Fun and Insightful

Lisa and Iris’ commentary is so fun and insightful and they have a great lineup of relevant and diverse guests. Lisa asks questions that many wouldn’t think to ask, so the conversation is always interesting and flows so well. Thanks Wheelie!

outaide ,

So fun!

You always have the best guests! Love hearing what everyone is looking at in the beginning :)

Top Podcasts In Business

Listeners Also Subscribed To