The Consistency Corner: Strategic Social Media for Marketing to Moms

Ruthie Sterrett | Social Media Marketing Strategist
  • 5.0 (31)
  • MARKETING
  • UPDATED WEEKLY

The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether you’re launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message. Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. You’ll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively. At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. That’s why we’re passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions. Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.

  1. 4D AGO

    Stop Chasing Hacks: The Truth About Trends, Tactics & Tools That Actually Work on Social Media

    Are you tired of feeling like you’re constantly chasing the next big hack? In this episode, Ruthie breaks down how to make sense of the endless stream of trends, tactics, and tools flooding your social media feed — and how to use them strategically for your brand. You’ll learn how to identify which trends actually serve your business goals, why you don’t need to hop on every viral sound, and how to use tools like trending audio and scheduling apps without burning out. Ruthie even shares her honest take on using AI for trend research (and why it’s not the shortcut you think it is). This conversation will help you reframe how you think about trends — not as a magic bullet, but as an amplifier for your message when used intentionally. You’ll walk away with clarity, confidence, and a few practical tools to make social media feel more sustainable. ✨ You’ll Learn: Why chasing hacks leads to burnout How to evaluate trends strategically Tools that make trendspotting easier What to do when you go viral Why connection always beats constant creation 🎟️ Want to go deeper? Join Ruthie at the next Social Media Mixer — part networking, part workshop, and 100% real conversation about what’s working on social right now. Save your seat here! Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner

    15 min
  2. Content Strategy Session: Social Media for Bookkeepers

    OCT 28

    Content Strategy Session: Social Media for Bookkeepers

    Ever feel like you’re supposed to “be everywhere” on social media to grow your business — but you’re just trying to keep up with client work and life? In this inspiring conversation, bookkeeper and QuickBooks expert Erika Millard, host of the Get Comfy with Numbers podcast, joins Ruthie to share how she’s learned to build trust online and market her service-based business with authenticity. Together, they unpack: How Erika shifted from full-service bookkeeping to empowering women to understand their numbersWhy social media’s role in her funnel has changed — and how that’s actually increased connectionThe tension between showing “real life” as a mom and staying professional onlineHow to test your content with intention (without getting stuck in comparison or overthinking)If you’ve ever wondered how to market your service-based business without burning out, this episode will remind you that clarity beats consistency every time. 👉 Connect with Erika on Instagram @erika_millard 👉 Learn more from Ruthie at theconsistencycorner.com Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner

    39 min

  3. OCT 21

    Consistent Doesn’t Mean Constant: Why I’m Using a 9-Grid on Instagram This Season

    Do you really have to post on Instagram all the time for it to work? The short answer: nope. 🙅‍♀️ In this episode, Ruthie Sterrett, founder of The Consistency Corner, shares why she’s swapping daily posts for a strategic 9-grid on her agency’s profile — and how you can use the same approach to simplify your social media without losing traction. You’ll hear Ruthie break down the “consistent doesn’t mean constant” philosophy that guides her content planning and why seasonal strategy shifts matter more than algorithm hacks. Learn how to decide if a 3-grid or 9-grid fits your business, what to post when life gets busy (hello, Q4 holidays), and how to keep your Instagram working for you — even while you’re not posting every day. Whether you’re managing multiple profiles, running a brand that serves moms, or just ready to breathe again on social, this episode will help you build a content strategy that’s intentional, sustainable, and actually fun again. ✨ Want support? Explore our done-for-you 9-Grid service or grab the 9-Grid Planning Pack to DIY your own and step into the season with less overwhelm and more consistency.  Learn more about working with The Corner Office Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner

    10 min

  4. OCT 14

    Mastering the Instagram Three Grid: The Secret to a Scroll-Stopping Profile That Converts

    When someone lands on your Instagram profile, you’ve got three seconds to make a first impression—and your top three pinned posts (aka your three grid) are prime real estate for doing just that. In this episode of The Consistency Corner Podcast, Ruthie Sterrett breaks down how to use the Instagram three-grid to instantly communicate who you are, who you help, and how you serve. You’ll learn why these three posts act like a window display for your business—and how to design them with intention, whether you’re launching, pausing, or pivoting. If you’ve ever wondered what to pin, how to design your grid, or how to make sure your profile does the heavy lifting for your brand—this episode walks you through exactly what to include, how to structure it, and why it matters. Perfect for: Founders and CEOs of brands that serve moms who are ready to make Instagram work smarter—not harder. Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner

    8 min

  5. OCT 7

    What Really Goes Into a Social Media Strategy

    Before you post one more piece of content, stop and ask yourself these 12 questions. In this episode, Ruthie Sterrett breaks down the real foundations of a social media strategy that works in 2025. Forget the endless “shoulds” you hear from online gurus—post more, use hashtags, jump on trends—this is about building a strategy that aligns with your business goals and makes social media feel manageable again. You’ll walk away with clarity around what kind of content to create (personal vs business-focused), how often to post, which platforms to prioritize, and what type of engagement plan actually works for busy founders. Ruthie shares the same questions she uses in strategy sessions with clients to cut through the overwhelm and create a system that supports growth without burning you out. If you’ve ever felt like you’re shouting into the void on Instagram, exhausted by the “shoulds,” or questioning if going viral even matters, this conversation will help you breathe again. You’ll learn how to make intentional choices about your content and build a strategy that supports both your business and your life. Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner

    13 min

  6. SEP 30

    Outsourcing to AI: How to Make ChatGPT a True Team Member (Not a Copy-Paste Robot)

    AI isn’t replacing you—it’s here to support you. But only if you know how to use it. In this episode of The Consistency Corner, Ruthie shares why “outsourcing” everything to ChatGPT doesn’t work, and how to train AI to become a true team member in your marketing. From treating it like an overeager intern to providing context, examples, and feedback, Ruthie walks you through 7 strategies to finally get results you’re proud of. Whether you’ve been frustrated by generic outputs or want to use AI to reclaim your time, this conversation will help you see ChatGPT as a collaborative partner—not a copy-paste machine. Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner

    20 min

  7. SEP 23

    Why Your Marketing Team Needs the Right Playbook (Not Just More Posts)

    Building a business is a lot like building a winning sports team—you can’t do it without the right players and the right playbook. In this episode, Ruthie Sterrett shares how your marketing strategy needs more than a few good posts. You need aligned roles, energy that matches your vision, and a proven playbook like the 5C Framework to guide every move. From strategists and designers to copywriters and community managers, every role plays a part in helping your brand show up consistently and convert. Learn how to put the right people in the right positions, why vibes and alignment matter just as much as skills, and how to use a marketing playbook that ensures your team runs the same plays toward the same goals. If you’ve been DIY-ing your marketing or piecing together support without a clear strategy, this episode will give you clarity on how to finally get the consistent results you’ve been chasing. Learn more about working with The Corner Office Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner

    10 min

  8. SEP 16

    Showing Up on Social Media When the World Feels Like It’s On Fire

    As founders and CEOs, we know that social media is where our “office” lives—but what happens when the feed feels unbearable? From despair and overwhelm to the guilt of wondering whether to pause launches or keep posting, Ruthie gets honest about the tension of being a business owner and a human at the same time. You’ll hear insights and practical gut checks to decide what to say (or not say) online. Ruthie also shares why consistency doesn’t mean ignoring the world, but showing up with intention, and why supporting brands that serve moms is one small way we can make an impact. If you’ve ever opened your phone, scrolled the news, and thought, “I hate it here,” this episode will remind you that you’re not alone—and that you can keep showing up with humanity, alignment, and courage. Resources & Shout Outs: Mo News, @sharonsaysso, @sarawiles, books by Isabel Wilkerson, and more. 👉 Join the next Social Media Mixer on September 26th to keep the conversation going. Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner

    16 min
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About

The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether you’re launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message. Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. You’ll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively. At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. That’s why we’re passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions. Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.

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