Over A Pint Marketing Podcast Over A Pint Productions

#120 Liz Gross is a force!
 
She is an award-winning speaker, author, and strategist. She has delivered top-rated talks at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, and the Council for the Advancement and Support of Education. 
 
Impressive, right? On top of that, she has also built a kick-ass agency Campus Sonar. This agency specializes in social listening in higher ed. And they do this at scale. 
 
Last year, Campus Sonar analyzed more than 13,000 online mentions about how individuals think and feel about the value of higher education. It’s like a 24/7 focus group – all in real-time. Super impressive. 
 
Given our love of higher ed marketing here on the pod, we had to have her on. 
 
And In this episode, we cover: 
 
✅ Her path into marketing 
✅ The state of higher ed – the 3,000-foot level
✅ The state of marketing in higher ed
✅ Campus Sonar what they do – and how they are helping colleges and universities
✅ How her agency is using AI
✅ How she finds new business for the agency

You're going to love it. 
 
To get in touch with Liz at Campus Sonar: https://www.campussonar.com/
You can find her on LinkedIn: https://www.linkedin.com/in/lizgross/
Or on X at: @lizgross144
 
If you want more about the higher ed space. Episode #119 with Eric Hazen is awesome. 
 
 
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
 
✅ Connect with Pat at: pmcgovern@ascedia.com
 
🍺 Liz’s Pint: 40 oz of pure water
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
 
If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
 

#119 Eric Hazen is the Director of Digital Experience and Marketing at Ferris State University. And in this episode, he sits down with Pat to go over the good, bad, and the ugly with higher ed.  Plus, what his team is doing to win in a very competitive space. 
 
Here’s just some of what’s covered:
 
✅ Eric’s take on the state-of-the-state of higher ed 
✅ The role of the website and how this channel is living the brand promise 
✅ How Eric and his team approach content for the web
✅ The type of stories that convert 
✅ Why higher ed teams will need to develop personalities 
✅ How his team is using AI in their day-to-day work 
 
If you like the conversation with Eric (and we think you will) and want more insights on higher ed, check out Episode 5 with Doug Clark.
 
If you want to connect with Eric he spends most of his time on LinkedIn. Reach out to him here: https://www.linkedin.com/in/eric-hazen/
 
 
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
 
✅ Connect with Pat at: pmcgovern@ascedia.com
 
🍺 Eric’s Pint: Vernors
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
 
If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.

#118 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story. 
 
Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action. 
 
In this episode, we discuss: 
 
✅ How she structured and wrote the book 
✅ How she used the principles to market her book 
✅ How to use the principles to become a better storyteller
✅ How the book has helped to build business for her agency
✅ What is autonomy bias and how to use it to light up your sales 
 
There’s so much fire in this episode we are recommending you listen to it in a fireproof suit. 
 
Connect with Nancy and find out more about her book, her agency, and the work she has done for others. Reach out to her here: https://www.linkedin.com/in/nancyharhut/
 
Or here: HBT Marketing 
 
 
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
 
✅ Connect with Pat at: pmcgovern@ascedia.com



🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.

#117 Friend of the pod, Brian Piper is back! 
 
Brian is a content master. And on this episode, Brian goes deep into content marketing with a specific focus on higher education. 
 
Higher ed, is a vertical having some challenges right now and we explore this space and steps marketers can do to improve their content. Here’s what to listen for: 
 
✅How he thinks about content for higher ed
✅The role of the website 
✅What success looks like
✅How he and his team are using AI 
✅Steps you can take to amp up your content marketing game
 
If you’re looking to connect with Brian reach out to him at LinkedIn: https://www.linkedin.com/in/brianwpiper/ 
 
Or on his website: https://brianwpiper.com/
 
If you liked this episode and need more Brian in your life, check him out in episode 70 of the show.
 
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
 
✅ Connect with Pat at: pmcgovern@ascedia.com



🍺 Brian’s Pint: Southern Tiers, Pumpking Ale
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
Please do us a favor – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.

#116 Emily was working in the Twin Cities when she made her decision. 
 
She cashed in her chips took her boyfriend with her and moved back home to Spooner, Wisconsin. For those not familiar…it’s way up north!
 
Gall gets a job heading up marketing for a large not-for-profit but after two years of trying to do it all…she decides to go it alone. 
 
And that’s where our story gets interesting. 
 
She starts freelancing and within three months she has amassed 45 clients!!! 
 
Fast-forward six years and Gall and her partner Kassie Dalsveen have built North of Eight – a successful design and marketing firm in the wilds of northern Wisconsin. 
 
How does all this happen? 
 
It’s all in the podcast.
 
Treat yourself to a pint and listen to Emily’s story. 
 
If you’re looking to connect with Emily you can reach out to her on LinkedIn at https://www.linkedin.com/in/emily-gall-n8/
 
Do you need the services of North of Eight? Vist the website: https://www.northofeightdesign.com/
 
 
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
 
✅ Connect with Pat at: pmcgovern@ascedia.com



🍺 Emily’s Pint: Roundman Brewing, Red Right Hand
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
 
Please do us a favor – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.

#115 At one point early in his career, Scott Kauffman was working in sales for Cutco – the high end cutlery brand. 
 
If you think selling is hard…try selling cutlery!
 
For many, that would be as far as they go in the sales game. Not Kauffman. 
 
He stuck with it and joined BD Pros. And that’s when he quit after his first day!!
 
As Kauffman tells it, “It was incredibly scary and I quit after my first day!” But his manager talked him back and today, Kauffman is the VP of Business Development at BD Pros. 
 
This is not your typical type of agency. 
 
They are a business development agency. What does that mean? 
 
They bring together sales, marketing and business development operations all in one offering for their clients. 
 
Not only are they handling branding and messaging…they are also helping take leads and turn those leads into sales. 
 
How do they do it. What’s the process. How they onboard clients and build sales and marketing plans that deliver results. It’s all in this episode. So enjoy it with a pint of your favorite. 
 
Looking to connect with Scott or learn more about BD Pros go to https://bdpros.com/
 
 
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
 
✅ Connect with Pat at: pmcgovern@ascedia.com
 
🍺 Scott’s Pint: Miller Lite
🍺 Pat’s Pint: Lakefront Brewery, Extended Play NA
 
Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 
Thanks, you’re the best!
 
Want more marketing insights? Take a look at our full lineup.