110 episodes

We’re buying out of the ad industry boys’ club. Hosted by Cornett owner Christy Hiler, Own It lifts up the stories of women and nonbinary ad agency owners: their challenges, their successes, and their goals for the industry. We’re aiming to start a movement—because you don’t have the power until you own it.

Own It Marketing Podcast Network

    • Business
    • 5.0 • 18 Ratings

We’re buying out of the ad industry boys’ club. Hosted by Cornett owner Christy Hiler, Own It lifts up the stories of women and nonbinary ad agency owners: their challenges, their successes, and their goals for the industry. We’re aiming to start a movement—because you don’t have the power until you own it.

    How Krista Ripma of Authentic Audience, Owns It

    How Krista Ripma of Authentic Audience, Owns It

    This week on Own It, we’re talking to Krista Ripma of Authentic Audience. It is a full-service digital agency that she says is now beyond the fight or flight mode of ownership. We talk about that and how her experiences as a business coach, yoga instructor and overall health and wellness expert impacts the work.

    We’ve always been fascinated by owners who run their agencies differently from the norm and Krista certainly qualifies there, so we had a fantastic conversation exploring all of that. We're sure you’ll enjoy this as much as we did. 

    Thanks for listening to this episode of OWN IT withKrista Ripma of Authentic Audience. You can find links to her agency websites in our show notes at untilyouownit.com. 

    If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

    Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

    • 38 min
    How Caroline May of Grown Creative, Owns It

    How Caroline May of Grown Creative, Owns It

    On this week's episode of Own It, we have a great guest, but also a great guest host. Megan Lally from High Dive in Chicago sits in today and interviews Caroline May from Grown Creative in St. Louis. Her firm likes to think of advertising as a way to sneak art into the world. They focus on marrying ideas and stories to connect with people. 

    They talked about Caroline’s journey to ownership which included being a journalist, a public relations pro and a creative director, among other roles. Megan and Caroline also discussed being mothers as agency owners and, of course, the challenge of closing the gender gap in ownership in our industry. 

    We really enjoyed hearing Megan’s conversation with Caroline. We know you will too. 

    Thanks for listening to this episode of OWN IT with Caroline May from Grown Creative interviewed by Megan Lally from High Dive. You can find links to their LinkedIn profiles and agency websites in our show notes at untilyouownit.com. 

    If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

    Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

    • 42 min
    How Flor Leibaschoff of Beautiful Beast, Owns It

    How Flor Leibaschoff of Beautiful Beast, Owns It

    This week on Own It, we have a different episode than normal. We are welcoming back Flor Leibaschoff, who visited us with her partner Salma Gottfried, to talk about their journeys to owning BeautifulBeast. That was Episode 45, which we’ll link in our show notes.
    Flor is back this week to talk about an equally important gap to fill in agency ownership and that is of Hispanic and Latina representation as owners, but also to quantify and understand Latina representation at every level of the advertising business. We talk about the fact there simply aren’t enough facts to inform what needs to be done and how Flor is leading the charge to survey the industry to find them.
    Find the survey at https://latinasleadingsurvey.com/
    Flor is originally from Argentina and has worked globally for many years. She is absolutely the right person to spearhead this effort and we in the Own It community are behind her all the way.
    This is an important episode. Thank you for listening!
    You can find links to Flor's LinkedIn profile and the agency website in our show notes at untilyouownit.com. You can find the survey at https://latinasleadingsurvey.com/.
    If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 
    Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

    • 24 min
    How Erin Creaney and Tammy Brody of Good Day Collective, Own It

    How Erin Creaney and Tammy Brody of Good Day Collective, Own It

    On this week's episode of Own It, we’re talking to Erin Creaney and Tammy Brody of Good Day Collective. They describe the agency as the non-agency agency. That means clients get talent customized for their unique challenges without the overhead of a holding company or big agency. 
    We talked about their model, their journey to ownership and, of course, the challenge we face in putting more women in the role of agency ownership in the advertising business. 
    It’s always a joy to learn from smart, innovators in the space. Enjoy this conversation with Erin Creaney and Tammy Brody.
    Thanks for listening to this episode of OWN IT with Erin Creaney and Tammy Brody of Good Day Collective. You can find links to their LinkedIn profiles and the agency website in our show notes at untilyouownit.com. 
    If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 
    Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

    • 35 min
    How Julia Beardwood and Sarah Williams of Beardwood & Co., Own It

    How Julia Beardwood and Sarah Williams of Beardwood & Co., Own It

    On this week's episode of Own It, we’re talking to Julia Beardwood and Sarah Williams from Beardwood & Co. Julia started the agency almost 20 years ago after time at P&G both on the brand side, and serving them at an agency. And Sarah, though she was one of the first employees, just took over ownership from Julia. 
    The firm was born from a dissatisfaction with existing agency models. The agency aimed to accelerate growth for existing brands and create mighty new ones. And have they!
    We talked about their respective journeys and perspectives on the agency world. And, of course, we talked about the challenge of closing the gender gap in agency ownership.
    You’ll so enjoy this conversation. We know we did.
    Thanks for listening to this episode of OWN IT with Julia Beardwood and Sarah Williams from Beardwood & Co. You can find links to their LinkedIn profiles and the agency website in our show notes at untilyouownit.com. 
    If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 
    Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

    • 48 min
    How Kelly Bayett of Love Song & Barking Owl, Owns It!

    How Kelly Bayett of Love Song & Barking Owl, Owns It!

    On this week's episode of Own It, we’re talking to Kelly Bayett from Love Song and Barking Owl. She owns not one, but two audio production companies. Her work has touched many aspects of the advertising and agency world, so she not only has the ownership experience to share, but a unique perspective on the greater advertising world.
    We talked about her inspirations and challenges along the way to own two companies, her perspective on the advertising business and how the music business compares, and, of course, her thoughts on closing the gap in agency ownership. This was such a fun conversation. We're sure you’ll enjoy it as much as we did.
    Thanks for listening to this episode of OWN IT with Kelly Bayett from Love Song and Barking Owl. You can find links to her LinkedIn profile and the production companies websites in our show notes at untilyouownit.com. 
    If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 
    Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

    • 37 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

JillyDV ,

So helpful!

As an independent PR practitioner blessed with a growing business and evolving toward an agency, I learn something on every episode! I’m thrilled to be a part of this community of smart women owners!

kmaddie924 ,

Great show!

Great show with great conversation with a great mission. Love listening to these women!

Kmaddie923 ,

Big FAN

I am such a big fan of this podcast and the mission behind it! Such great conversations.

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