Owned + Earned

Owned + Earned
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Owned + Earned is the podcast where bold brands spill the real tea on what it takes to own your voice—and earn your influence. Brought to you by the team at Speakerbox Media, we sit down with founders, marketers, and creative leaders who know how to build buzz, craft community, and turn content into impact. No fluff, no funnels—just honest convos about the strategies behind smart storytelling and sustainable brand growth. New episodes drop monthly. Hit follow and come get loud with us.

الحلقات

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    Personal Perfectionists vs Design Duds: Creative Director Jo Skillman Talks Design for Better Business

    Are you a brand design perfectionist, or are hex codes and typefaces “not that deep”? Freelance Creative Director Jo Skillman has news for you: your brand’s design really is that deep, BUT it’s also not about your personal preference. Whether you’re looking for advice on your design adventure, or seeking guidance on how to stand out without trend bandwagoning, join Jo on a journey through visual hype, design success, and audience attention.  Key Insights & Timestamps:  [00:00]: Podcast begins  [00:50]: When Do You Need a Creative Director? Meet Jo & learn about her role  [04:10]: Defining Design: Beyond the graphics for audience communication  [12:30]: Competition vs Creative? Design research & understanding audience reach  [19:18]: “Dated” Trends: When to cave to trends & when to wait it out  [25:42]: Understanding Creative ROI: How is design measured beyond dollars?   Guest Spotlight: Jo Skillman: Jo Skillman is a creative and brand director building large-scale brands and campaigns that engage communities and maximize impact. For more than 13 years, Jo has developed creative content that connects brands to people, serving as equal parts creative director, designer and copywriter.   Jo has a background in cause- or civic-based creative, as well as extensive experience in for-profit work. She has been published in Forbes, the Brookings Institution and several online publications, as well as profiled in PRINT.  Jo also volunteers as a startup mentor in the Rice Alliance Clean Energy Accelerator at Rice University and is an alumna of the City of Houston’s Complete Communities University, a civic engagement program.  Key Takeaways:  “We’ve not over here just making things pretty, it’s almost never that.” In her role as a creative director, Jo encounters clients who often view her work as solely visual. Instead, creative directors are often working on communicating and translating brand messaging to different consumers, making brands stand out and reach the audience they are hoping to gain.   “The field of design is all about getting people to react to what you’re putting in front of them.” Is the design really that deep? Jo genuinely believes so, but she knows that, especially for busy entrepreneurs, graphics can either feel like a waste of time or a perfectionist nightmare. “The reality is, if you want someone to pay attention to it, there is a whole field of study behind us.”  “When it comes to your ROI, something like your logo could actually cost you a lot of money, but how much is that worth when it comes to the way you’re seen?” For small business owners and large brands alike, navigating trends can feel uncertain and expensive. In Jo’s opinion, keeping your brand looking and feeling current is important, but giving into every single trend is an expense to not only your budget, but also to your brand equity and relevancy to your audience.  Resources Mentioned: JoSkillman.com  Connect with Jo:   LinkedIn  For More Information: Visit ownedandearned.com for more episodes, detailed show notes, and access to additional resources.  Stay Connected:  Sarah Smith on LinkedIn  Ray Smith on LinkedIn

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    Go Small to Go Big: PR Strategies to Build Your Brand’s Community

    B2B marketing demands we do more; more followers, more interactions, more posts. What if, instead of going big to meet these demands, you started small? This week, Kami Watson Huyse, Communications Strategist, brings the concept of community to a micro level. By going small, with targeted engagement and focused problem-solving, your online brand can grow bigger than ever. With more than 2 decades of online community experience, Kami tackles marketing’s biggest problems and more.  Key Insights & Timestamps: [00:00]: Podcast begins [00:53]: Introducing Kami Watson Huyse: Marketing, blogging & the community aspect [09:04]: From Passive to Active! Building a community of real customer relationships [15:57]: What About Workflow? Managing overwhelm in the B2B marketing space  [20:30]: Show Your Work! Owned content & reciprocal relationships for B2B success [28:52]: Have We Talked to Our Client Today? Questions every marketing team should be asking Guest Spotlight: Kami Watson Huyse: Kami Watson Huyse is a national leader on the topic of public relations and social media strategy. A 20-year-veteran of public relations, she speaks at social media events and conferences all over the country. Her work in social media has earned her 2 Society for New Communications Research Social Media awards and IABC's Gold Quill of Excellence Award. She is the strategic architect for many successful social media campaigns and oversees account management for Zoetica.  Kami is also the co-founder and host of the Social Media Breakfast of Houston, a monthly meeting of over 100 influencers in Houston. She was recently named a Women Who Means Business by the Houston Business Journal.  Key Takeaways: “If you build a community around your brand, other people can imitate you, but they can’t be you.” As a 20-year veteran in the PR space, Kami isn’t afraid to dispel the myths about marketing competition. When it comes to forging your path in the marketplace, Kami believes building community with your audience should take higher priority over brand-vs-brand competition. “I would say, go small to go big.” When asked about building an audience and a community, Kami’s strategy is not to fear a niche. In her experience, going too big too fast might create an audience of people you can’t be truly impactful with. “If you get a group of people that really believe in you, guess what they’re going to do? They’re going to tell other people.” Overwhelmed? “Especially in the B2B space, people want to know who you are, the you that is bringing your expertise to the group.” Kami isn’t afraid to tackle overwhelmed clients with simple solutions that prioritize authenticity. Her biggest tips include knowing who your true audience really is and being unafraid to make content that addresses their biggest concerns with microcontent like short form videos.  Resources Mentioned: Zoetica | zoeticamedia.com Connect with Kami: LinkedIn: https://www.linkedin.com/in/kamihuyse/ Stay Connected: Sarah Smith on LinkedIn: https://www.linkedin.com/in/speakerboxsarah/ Ray Smith on LinkedIn: https://www.linkedin.com/in/raymondsmithjr/

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Owned + Earned is the podcast where bold brands spill the real tea on what it takes to own your voice—and earn your influence. Brought to you by the team at Speakerbox Media, we sit down with founders, marketers, and creative leaders who know how to build buzz, craft community, and turn content into impact. No fluff, no funnels—just honest convos about the strategies behind smart storytelling and sustainable brand growth. New episodes drop monthly. Hit follow and come get loud with us.

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    © 2025 All rights reserved. "Owned + Earned" podcast, content, title, and logo owned by Speakerbox Media. Unauthorized use prohibited. Contact: ownednearned@speakerboxmedia.com. Respect our creativity.
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