P.O.P. - Premier Orthodontic Practices

POP Podcast

Welcome to the official channel for The POP Podcast, hosted by Jason Sirotin. Here, we spotlight the founders & key members of Premier Orthodontic Practices (POP), a collaborative network of pioneering private practice orthodontists.

  1. 10/17/2025

    How Orthobar Built a Startup That Feels Nothing Like a Startup | The P.O.P. Podcast

    In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley sit down with Dr. Kory Grahl, co-founder of Orthobar in Las Vegas, Nevada — one of the most uniquely branded and tech-forward orthodontic startups in the country.Dr. Grahl shares the story of launching Orthobar from scratch alongside partner Dr. Brady Peterson, including: Building a brand that actually reflects the in-office experienceWhy they never cut corners on tech (even before profitability)Mistakes most startups make with marketing agenciesThe underestimated challenge of GP referralsThe mindset behind delayed profitability and long-term growthUsing premium brackets and Wave Ortho in a fully Mac-based workflowHow their partnership works in high-pressure momentsEarly thoughts on franchising the Orthobar modelThis is a must-listen for startup docs, ambitious associates, and anyone who wants to break the mold of what private practice can look like. Orthobar isn’t just a name — it’s a culture, a brand, and a business built with intention.🦷 Learn more about Orthobar: 🌐 orthobar.com📍 Based in Las Vegas, NV — Complimentary consultations available💥 Interested in joining POP? 📅 Schedule a call: calendly.com/shaley-pop-ortho 🌐 pop-ortho.com 📞 Scott Haley: 651-301-9043 (text welcome)🎯 Need help with ortho marketing? 🌐 brainbytescreative.com 📩 caroline@brainbytescreative.com#poportho #OrthoStartup #privatepracticeortho #orthodontics #orthodontistlife #orthodonticmarketing #DrKoryGrahl #Orthobar #LasVegasOrthodontist #OrthoPartnership #DamonUltima #StartupOrthodontist #patientexperience #WaveOrtho #MacBasedPractice #PremiumBrackets #DigitalOrthodontics #orthobusiness #popcommunity #ThePOPPodcast

    34 min

  2. 10/06/2025

    From Muddy Slate to Modern Practice with Dr. Zach Varble | The P.O.P. Podcast

    In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley sit down with Dr. Zachary Varble, owner of Varble Orthodontics, to explore how he transformed a dated, two-chair, paper-chart practice into a thriving, tech-forward orthodontic business.Dr. Varble shares how he scaled from 2.5 employees to a team of 20+, and how his focus on systems, patient experience, and adaptable leadership has been the key to sustainable growth.🔍 Topics covered: Buying a “muddy slate” practice vs. starting from scratchWhy systems-thinking fuels scaleThe power of DentalMonitoring beyond just alignersRemote monitoring in a 90% braces practiceCreating a culture of changeLeadership lessons for private practice successHow to use tech to elevate—not replace—the human experienceThis episode is a must-listen for any orthodontist weighing acquisition vs. startup or looking to future-proof their practice with smart technology and team alignment.👨‍⚕️ Connect with Dr. Zachary Varble: 🌐 varbleorthodontics.com 📍 Serving the Greater St. Louis Area💥 Join POP & Explore Membership Perks: 📅 Schedule a call: calendly.com/shaley-pop-ortho 🌐 pop-ortho.com 📞 Scott Haley: 651-301-9043 (text welcome)🎯 Need Help with Ortho Marketing? 🌐 brainbytescreative.com 📩 caroline@brainbytescreative.com#poportho #orthodontics #privatepracticeortho #orthodonticleadership #DrZacharyVarble #VarbleOrthodontics #remotemonitoring #dentalmonitoring #OrthodonticEfficiency #SelfLigatingBraces #OrthoSystems #OrthodontistLife #OrthoStartup #practicegrowth #DSOversusPrivate

    35 min

  3. 09/30/2025

    Are You Ready to Grow? Private Practice vs. DSOs with Scott Haley | The P.O.P. Podcast

    In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley dig into the real questions facing orthodontic practice owners today:Is POP a buying group or something more?What makes a "Premier Orthodontic Practice"?How do you know when your practice is truly ready to grow?What do DSOs offer—and what do they take away?Why patient experience is your best business strategyScott also breaks down how the POP community is building a smarter, more empowered alternative to the DSO/OSO model—one focused on autonomy, collaboration, and excellence. Whether you're a startup ortho or decades in, this episode has valuable insights on the business-side of private practice.💥 Join POP & Explore Membership:📅 Book a call: calendly.com/shaley-pop-ortho🌐 pop-ortho.com📞 Scott Haley: 651-301-9043 (text welcome)🎯 Need Help with Ortho Marketing?🌐 brainbytescreative.com📩 caroline@brainbytescreative.com#poportho #orthodontics #privatepracticeortho #DSOversusPrivate #orthogrowth #OrthodonticLeadership #OrthodontistLife #DentalBusinessStrategy #OrthodonticStudyClub #practiceownership #scotthaleypop #PremierOrthodonticPractices #brainbytescreative #orthodonticmarketing #popcommunity #orthopodcast

    37 min

  4. 09/17/2025

    David Fitterling on Practice Profitability & Smart STL with DentalMonitoring | The P.O.P. Podcast

    In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley sit down with David Fitterling of DentalMonitoring for a strategic conversation around practice efficiency, cost per visit, and how to unlock serious ROI through smart technology.They break down how to reduce unnecessary appointments, maximize per-chair value, and implement tools like Smart STL and adaptive scanning to create a leaner, more scalable practice—without sacrificing patient experience.🎯 Topics include: The business side of orthodontics most doctors ignoreTrue cost vs. value of in-office visitsLeveraging Smart STL for remote refinement scansThe ROI of reducing in-person aligner and retainer checksHow agentic AI and automation are reshaping practice operations-Why tech-forward practices are doing more with lessIf you're ready to improve margins and modernize your approach, this episode is a must-watch for every growth-minded orthodontist.📲 Connect with David Fitterling (DentalMonitoring):📧 d.fitterling@dental-monitoring.com📱 Text: 816-308-2762🌐 dentalmonitoring.com💥 Join POP & Unlock Exclusive DM Perks:📅 Book a call: calendly.com/shaley-pop-ortho🌐 pop-ortho.com📞 Scott Haley: 651-301-9043 (text welcome)🎯 Need Help with Ortho Marketing?🌐 brainbytescreative.com📩 caroline@brainbytescreative.com🔖 Hashtags (SEO-Optimized):#orthodontics #dentalmonitoring #SmartSTL #practiceefficiency #poportho #alignertechnology #OrthoGrowth #orthodonticmarketing #dentalai #OrthodontistBusiness #OrthoAutomation #OrthodonticTech #PremierOrthodonticPractices #dentaltech #agenticai

    36 min

  5. 08/26/2025

    Booking More Starts with AI: A Conversation with Scott Hansen of Lead Sigma | The P.O.P. Podcast

    📞 What if your missed calls were booking consults — without human staff? In this episode of the POP Podcast, hosts Jason Sirotin and Scott Haley sit down with Scott Hansen, Founder & CEO of LeadSigma, to explore how AI-powered phone agents are solving one of the biggest pain points in orthodontics: new patient follow-up.Scott Hansen — a former ortho practice manager turned tech innovator — shares how his AI solution is delivering 100x ROI for practices by capturing missed calls, answering FAQs, and booking real appointments… even after hours.🔍 What You’ll Learn: ✅ How LeadSigma’s AI agents are replacing missed voicemails with booked appointments ✅ Why practice management software (PMS) integration is the key to automation ✅ How the platform maintains brand integrity with custom AI prompts ✅ The biggest barriers ortho teams face with adopting AI (and how to overcome them) ✅ What a demo with LeadSigma looks like (and why it’s low-risk + high-reward) ✅ Why partnering with ortho-native vendors matters for growth ✅ The human-side of AI: it’s not replacing your team — it’s empowering them🎯 “If your practice wants to grow without wasting production and time, this episode is your roadmap.”🧠 Book a Demo with LeadSigma 👉 https://leadsigma.com 📲 Call their AI agent or click “Book a Demo” on the site!💥 Join POP Ortho & Get Exclusive Vendor Access 🌐 https://pop-ortho.com 📅 Book with Scott Haley: https://calendly.com/shaley-pop-ortho 📱 Text/call: 651-301-9043📈 Marketing & AI Integration by Brain Bytes Creative 🌐 https://brainbytescreative.com 📩 caroline@brainbytescreative.com#poportho #leadsigma #OrthodonticAI #MissedCallsToBooked #OrthoPracticeGrowth #OrthodonticMarketing #AIForOrthodontics #orthotech #ScottHansen #HumanCentricAI #OrthodontistTools #OrthodonticCRM #DentalAI #OrthoLeads #orthopodcast #popcommunity #orthoefficiency #PatientConversion #OrthoBusinessStrategy #brainbytescreative

    31 min

  6. 08/18/2025

    How DentalMonitoring & AI Are Reshaping Ortho | The P.O.P. Podcast

    💡 Can one platform help orthodontists cut unnecessary appointments, boost production per visit, and solve staffing inefficiencies—without hiring more people?In this powerful episode of the POP Podcast, hosts Jason Sirotin and Scott Haley sit down with longtime industry innovator David Fitterling, Director of Business Development & Special Markets at DentalMonitoring.From his early Invisalign rep days to his current role driving AI adoption across hundreds of practices, David walks through: ✅ The origin story of DentalMonitoring & what makes it different ✅ How DM uses AI to reduce visits while increasing profitability ✅ Why braces, not just aligners, are a perfect fit for DM ✅ Game-changing KPIs: $500/visit, 0.5 visits/patient, & $500k growth/year ✅ How to know if your practice is ready for remote monitoring ✅ Real stories: How top POP doctors use DM to transform operations ✅ Exclusive POP partnership perks for both new and current DM usersWhether you’re AI-curious or looking to grow without adding staff, this episode is packed with takeaways you can implement now.📲 Connect with David Fitterling: 📧 d.fitterling@dental-monitoring.com 📱 Text: 816-308-2762 🌐 https://dentalmonitoring.com💥 Join POP & Get Access to DM Perks: 📅 https://calendly.com/shaley-pop-ortho 🌐 https://pop-ortho.com 📞 Scott Haley: 651-301-9043 (text welcome)🎯 Need Help with Ortho Marketing? 🌐 https://www.brainbytescreative.com 📩 caroline@brainbytescreative.com#poportho #dentalmonitoring #remotemonitoring #OrthoAI #OrthoTechnology #OrthoPracticeGrowth #OrthodonticsBusiness #DavidFitterling #scotthaleypop #OrthoKPIs #AlignerTechnology #BracesWithAI #orthoefficiency #PracticeProfitability #OrthoInnovation #ortholeadership #popcommunity #orthodonticpodcast #BrainBytesCreative

    29 min

  7. 08/13/2025

    What Great Leadership Looks Like in Top Orthodontic Practices | The P.O.P. Podcast

    💼 What separates a good orthodontic practice from a great one? According to Scott Haley, it's empowered leadership at every level. In this POP Podcast Short, Scott breaks down what true leadership looks like in high-performing ortho offices — and why accountability, delegation, and discipline make all the difference.🚀 This is a must-watch for any orthodontist or office manager looking to level up their team and systems.📅 Book a call with Scott Haley to learn more about POPhttps://calendly.com/shaley-pop-ortho🌐 https://pop-ortho.com📈 Need help growing your ortho practice?https://www.brainbytescreative.com📩 caroline@brainbytescreative.com#POPOrtho #OrthodonticsLeadership #OrthoSuccess #PracticeManagement #HighPerformanceTeams #OrthoBusiness #DentalLeadership #EmpowerYourTeam #OrthoKPIs #OfficeManager #OrthoTC #PremierOrthoPractices #POPCommunity #ScottHaleyPOP #OrthoPodcast

    2 min

  8. 08/11/2025

    Why Staffing Is Still the #1 Problem in Ortho Practices | The P.O.P. Podcast

    💬 Struggling with staffing in your orthodontic practice? You're not alone. In this POP Podcast Short, Scott Haley breaks down why hiring, training, and retaining team members is the most common challenge practices are facing today — and what the most successful ones are doing differently.🔑 Key takeaways:Why training matters more than everWhat modern team members expectThe power of perks & career pathingWhy you need a real staffing strategyIf you're feeling the churn, this short is a must-watch.📞 Schedule a Call with Scott Haley to Talk POP:https://calendly.com/shaley-pop-ortho🌐 https://pop-ortho.com💡 Need Help with Hiring, Marketing or Growth?https://www.brainbytescreative.com📩 caroline@brainbytescreative.com#POPOrtho #OrthoStaffing #OrthodonticHiring #PracticeManagement #StaffRetention #OrthoTraining #OrthoCareerPath #TeamCulture #DentalLeadership #POPCommunity #OrthoPodcast #ScottHaleyPOP #PremierOrthoPractices #StaffingSolutions

    3 min
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Welcome to the official channel for The POP Podcast, hosted by Jason Sirotin. Here, we spotlight the founders & key members of Premier Orthodontic Practices (POP), a collaborative network of pioneering private practice orthodontists.

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