Packaged Opinions

Ashley Ornellas and Garrett King
  • 5.0 (2)
  • BUSINESS
  • UPDATED WEEKLY

"packaged opinions" is a show about CPG, consumer goods, DTC brands, marketing, and how people shop and spend their money. Ashley and Garrett are longtime friends and coworkers with 25+ years of collective experience in CPG, and their show's goal is learning to spot market trends, analyze them, and make it entertaining and useful for you in your own life.

  1. FEB 12

    #021: Super Bowl Ads, Quince's Cashmere & Caviar Strategy, and Frozen Orange Juice

    In today's episode: We chat about Super Bowl ads - what stuck out, what didn't, and are surprised to learn Ashley's favorite ad was Garrett's absolute least favoriteAshley breaks down how Quince is succeedingGarrett hits headlines from PepsiCo, Coca Cola, Remedy, and Hain Celestial"packaged opinions" is a show about CPG, consumer goods, DTC brands, marketing, and how people shop and spend their money. Ashley and Garrett are longtime friends and coworkers with 25+ years of collective experience in CPG, and their show's goal is learning to spot market trends, analyze them, and make it entertaining and useful for you in your own life.

    28 min

  2. 11/07/2025

    #020: Gucci perfume, the nicotine business is booming, and sneaker resale

    In today's episode: Garrett breaks down Phillip Morris International's earnings call & dives into why it's an example of a business reinventing itselfAshley covers Walmart's partnership with Stadium Goods to begin sneaker resale on their siteAshley also details L'Oreal's recent deal with Kering to license luxury brands for fragrances and cosmetics "packaged opinions" is a show about CPG, consumer goods, DTC brands, marketing, and how people shop and spend their money. Ashley and Garrett are longtime friends and coworkers with 25+ years of collective experience in CPG, and their show's goal is learning to spot market trends, analyze them, and make it entertaining and useful for you in your own life.

    20 min

  3. 10/23/2025

    #019: Levi Strauss's Earnings, Walmart Links Up w/ ChatGPT, and Instacart's Partnership w/ TikTok

    In today's episode: Ashley covers OpenAI's recent integration of in-app product recommendations from Walmart Garrett breaks down Levi Strauss's earnings call and why it shows a disconnect between performance and predictionAshley breaks down Instacart and TikTok's audience data sharing and talks through how she thinks it'll affect retail media "packaged opinions" is a show about CPG, consumer goods, DTC brands, marketing, and how people shop and spend their money. Ashley and Garrett are longtime friends and coworkers with 25+ years of collective experience in CPG, and their show's goal is learning to spot market trends, analyze them, and make it entertaining and useful for you in your own life.

    20 min

  4. 10/13/2025

    #018: ChatGPT launches shopping, Danone gets focused, and Conagra's M&A strategy

    In today's episode: Ashley covers OpenAI's recent integration of in-app product recommendations with Etsy and Shopify and what it might mean for traditional sponsored searchAshley looks into the success of Danone's recent marketing strategy that's built on listening to the shopperGarrett reviews Conagra's recent earnings call and highlights how they're reshaping their portfolio through M&A, and what it might mean for the industry "packaged opinions" is a show about CPG, consumer goods, DTC brands, marketing, and how people shop and spend their money. Ashley and Garrett are longtime friends and coworkers with 25+ years of collective experience in CPG, and their show's goal is learning to spot market trends, analyze them, and make it entertaining and useful for you in your own life.

    24 min

  5. 10/03/2025

    #017: Sephora goes head to head with LTK, Target goes old school for holiday toy season, and the history of Apple Pay

    In today's episode: Ashley covers Target's retro approach to holiday toy season and Sephora's launch of a LTK (Like-to-Know) competitorGarrett breaks down the history of Apple Pay and we discuss how it's changed shopper behavior "packaged opinions" is a show about CPG, consumer goods, DTC brands, marketing, and how people shop and spend their money. Ashley and Garrett are longtime friends and coworkers with 25+ years of collective experience in CPG, and their show's goal is learning to spot market trends, analyze them, and make it entertaining and useful for you in your own life.

    20 min

  6. 09/10/2025

    #016: Kraft Heinz Breaks Up, Ulta's Earnings, Walmart's Marketplace Push, and SSense's Bankruptcy

    In today's episode: Ashley covers Kraft Heinz's separation, why it's happening, and what it might mean for the future in CPGGarrett dives into Ssense's bankrutpcy and what to expect out of the luxury category short termAshley talks Walmart's approach to accelerating adoption of their 3P marketplaceGarrett wraps up with Ulta's great earnings and we try to sort out how it relates to share performance "packaged opinions" is a show about CPG, consumer goods, DTC brands, marketing, and how people shop and spend their money. Ashley and Garrett are longtime friends and coworkers with 25+ years of collective experience in CPG, and their show's goal is learning to spot market trends, analyze them, and make it entertaining and useful for you in your own life.

    30 min

  7. 08/20/2025

    #015: Amazon and Google Beef, Bath & Body Works Goes to College, Dollar General and Uber Eats Link Up, and Kimberly Clark's Earnings

    In today's episode: Ashley gets into one of the biggest talking points in retail media right now, Amazon zeroing out their Google search spendGarrett dives into Bath and Body Works' expansion into college campuses and how it ties in with their recent Gen-Z resurgenceAshley talks UberEats' partnership with Dollar General to expand delivery to more shoppersGarrett wraps up with Kimberly Clark's earnings and why he thinks it may be an indicator of how more CPG's will change their strategy in the next 24 months

    26 min

  8. 07/28/2025

    #013: Goodles' Rapid Rise, Coca-Cola's Earnings, and Costco's Private Label Beer

    Hi everyone, welcome to episode 13, here's what we cover today: Costco's Private Label beer: What the strategy was, how it's different than their approach in the past, and why we think it'll workGoodles' Rapid Rise: Upstart mac & cheese brand Goodles has rapidly gained market share with a unique strategy, we break down howPrice/pack architecture: Frequently referenced in CPG boardrooms across America these days, especially with shoppers' purchasing power in a tough spot. Coca-Cola's earnings: We cover their recent earnings call, bright spots in their business, and the big strategic talking points they covered with Wall Street last week.

    33 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

"packaged opinions" is a show about CPG, consumer goods, DTC brands, marketing, and how people shop and spend their money. Ashley and Garrett are longtime friends and coworkers with 25+ years of collective experience in CPG, and their show's goal is learning to spot market trends, analyze them, and make it entertaining and useful for you in your own life.

Information

  • Creator
    Ashley Ornellas and Garrett King
  • Years Active
    2025 - 2026
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © Ashley Ornellas and Garrett King
  • Show Website
    Packaged Opinions