The Paid Search Magic podcast delivers weekly magic lessons from your favorite PPC professionals and Subject Matter Experts. Get inspired, grow your powers, enchant your clients and customers.
061: March 2019 News Current Events & Controversy
This is episode #61, and it’s also the first Thursday of the month, and also it was my birthday yesterday. So today we answer listener questions and talk about recent news, trends and controversy related to paid search, and we’re doing it with party hats on.
060: Keeping up with Google Grants with Eddie Laing
This is episode #60 and it’s our 2nd installment of SuperPower Spotlight, where we interview paid search marketers with deep experience in a particular topic, or industry. Today’s topic is Google Grants, which is a program that gives eligible non-profits $10K USD per month in in-kind advertising on Google SERPs.
Our Google Grants Expert is Eddie Laing, a digital marketing specialist at CV Outreach. CV Outreach offers free Facebook and Google Ads management for nonprofits all around the world, and currently manages roughly 3.2% of all active Google Grants accounts. Join us to learn Eddie’s tips on how you can get the most from your Google Grants accounts, and how to stay compliant with Google’s specific Google Grants rules.
059: Conversational Marketing with Dave Gerhardt
This is episode #59 and today we’re talking about Conversational Marketing with Drift’s VP of Marketing Dave Gerhardt. Dave is a passionate advocate of building brands around compelling stories that connect with customers. Since joining Drift in 2015 as employee #6, Dave has helped to create the category of conversational marketing and get 150,000+ businesses onboard with Drift.
Dave co-wrote a book, Conversational Marketing, along with Drift CEO David Cancel.
058: How to Speak Your Client’s Love Language
This is episode #58, and it’s valentines day.
So in keeping with that theme, we’re talking about how to speak your client’s love language. We’ll reveal tips and overlooked ways to build rapport and trust in working relationships, and the hidden reasons it matters for account performance.
056: Superpower Spotlight: Evan Sanchez – Exploring the Home Goods Vertical
This is episode #56 and we’re introducing a new format for the podcast. We’re calling it the Superpower Spotlight, and on these episodes we’ll be interviewing paid search marketers who have deep experience in a particular topic, niche, or industry. Today we’re talking about the Home Goods vertical with Evan Sanchez, who’s spent the last 10 years focused on SEM campaigns and working with national brands who localize their digital spends around their retailers.
055: Take Over Google Ads Accounts like a Pro (And Bing Ads, too!)
This is episode #55 and today we’re switching gears a bit to talk about the source of a lot of anxiety and confusion for paid search managers: taking over an existing paid search account. The takeover process can be intimidating, you’re usually starting a new relationship with the client, looking at brand new account that probably wasn’t set up well, and you’re expected to hit the ground running. But don’t stress, because we’re going to walk you through how to take over a Google Ads account - like a pro.
Customer ReviewsSee All
I love this podcast so much. All of the information is so good. I am so sad the podcast stopped, but I joined the FB group because I live all their knowledge!!
I've been looking for a podcast like this for a LONG time! <3
One of the best podcasts on PPC
This is a great podcast no matter how experienced you are with Google AdWords. I've been doing PPC for over a decade and I usually take away something from every episode to try out. For beginners, Amy and John provide a lot of detailed information that will help you improve your campaigns. They also have a great chemistry together which makes the show entertaining. Well worth a listen if you want to gain insights into PPC.