Paleo Ad Tech

Martin Kihn

5.0(8개의 평가)
비즈니스
매주 업데이트

Weekly in depth interviews with the pioneers who built the first two decades of advertising technology

9월 3일

67. Ramsey McGrory – DoubleClick to Mediaocean via Right Media

Ramsey McGrory joined DoubleClick before the dot-com crash and rode it down, joining former DoubleClickers who founded Right Media, the first exchange; later moving on to Yahoo and MediaOcean as CDO.More

37분
8월 7일

66. Daniel Jaye – starting it all with Engage

Daniel Jaye was co-founder in 1995 of Engage, a pioneer in bringing database marketing to the internet. A competitor of DoubleClick, Engage built arguably the largest database of pseudonymous profiles at the time, and Daniel and his team created innovative technologies for ETL, large-scale analytics and behavioral targeting. Daniel was also the man behind much…More

46분
6월 27일

65. Adam Singolda – the tabula rasa of Taboola

Adam Singolda is the Founder and CEO of Taboola, a performance-focused advertising company he started in 2007 after spending seven years as a cryptological engineer in the Israeli Defense Forces. Today, Taboola is a public company with 2023 revenues of $1.4 billion (and growing nicely), around 2,000 employees in 22 countries, 18,000 advertiser customers reaching…More

33분
6월 26일

64. Greg Smith – Boomerang-ing through DoubleClick, EchoTarget and Aniview

Greg joined DoubleClick in 1998 as a product manager and gravitated toward Boomerang, later founding the retargeting company EchoTarget. He is GM NA for Aniview.More

27분
2023. 12. 10.

63. Jason Fairchild – developing GoTo, OpenX and tvScientific

Jason was co-founder of pioneering programmatic ad server and exchange OpenX and today runs tvScientific. He started his career in the boom years of Web 1 at Earthlink and GoTo, working with the legendary Bill Gross.More

30분
2023. 12. 10.

62. John Nardone – Flashtalking about Modem Media and [x+1]

John was at Modem Media for the first-ever digital ad campaign and later led MMA, [x+1] and FlashtalkingMore

31분
2023. 12. 10.

61. Jonah Goodhart – Colonize-ing Right Media and building a Moat

Jonah was the founder as a Cornell student with his brother Noah of Colonize, which became a big customer of DoubleClick's remnant network. They later backed Right Media and co-founded Moat, acquired by Oracle.More

37분
2023. 12. 10.

60. Katrin Ribant – giving us the data on Datorama

Katrin was a co-founder of Datorama in 2012 and the platform was acquired by Salesforce in 2018 for a reported $800 million. She is now CEO of Ask-Y and an angel investor.More

28분

모두 보기(69개)

5

최고 5점

8개의 평가

good stuff

2023. 02. 07.

rth 

love the old school history of our favorite ad tech cos
Dramatic oral history

2022. 11. 13.

Marty Kihn

This is a well produced and creative look at undercovered stories from the first two decades of advertising technology - the years when the problems (and innovations) we gave today were developed. Really a fun and unusual show.
Everything you need to know about ad tech

2022. 01. 11.

LyricalG

Great look at how we got here and where we’re going with the industry’s who’s who. Fun music and effects too!
Great podcast on the history of adtech

2021. 07. 20.

aurenh

Really enjoy listening and the hosts are great. Highly recommend

Weekly in depth interviews with the pioneers who built the first two decades of advertising technology

제작진

Martin Kihn
방송 연도

2021년 - 2024년
에피소드

69
등급

전체 연령 사용가
웹사이트 보기

Paleo Ad Tech

Paleo Ad Tech

67. Ramsey McGrory – DoubleClick to Mediaocean via Right Media

66. Daniel Jaye – starting it all with Engage

65. Adam Singolda – the tabula rasa of Taboola

64. Greg Smith – Boomerang-ing through DoubleClick, EchoTarget and Aniview

63. Jason Fairchild – developing GoTo, OpenX and tvScientific

62. John Nardone – Flashtalking about Modem Media and [x+1]

61. Jonah Goodhart – Colonize-ing Right Media and building a Moat

60. Katrin Ribant – giving us the data on Datorama

good stuff

Dramatic oral history

Everything you need to know about ad tech

Great podcast on the history of adtech

소개

정보

Paleo Ad Tech

에피소드

67. Ramsey McGrory – DoubleClick to Mediaocean via Right Media

66. Daniel Jaye – starting it all with Engage

65. Adam Singolda – the tabula rasa of Taboola

64. Greg Smith – Boomerang-ing through DoubleClick, EchoTarget and Aniview

63. Jason Fairchild – developing GoTo, OpenX and tvScientific

62. John Nardone – Flashtalking about Modem Media and [x+1]

61. Jonah Goodhart – Colonize-ing Right Media and building a Moat

60. Katrin Ribant – giving us the data on Datorama

평가 및 리뷰

good stuff

Dramatic oral history

Everything you need to know about ad tech

Great podcast on the history of adtech

소개

정보