Paradigm Playbook

Steve Cook
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  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to Paradigm Playbook—the one company dedicated to teaching you the practices and habits of successful sports businesses. We aim to help motivated entrepreneurs merge their passion for sports with the mission of optimizing their business.

  1. 12/09/2025

    Ep 113: Building a Sports Business with Passion and Personal Touch with Alivia Orvieto

    In this episode of Paradigm Playbook, host Steve Cook sits down with Alivia Orvieto, a volleyball and fitness specialist who’s redefining what sports training can look like. Alivia shares her journey from competing in indoor volleyball at a young age to launching a first-of-its-kind beach volleyball hybrid program in Pennsylvania. She opens up about the challenges and rewards of building a business without a brick-and-mortar facility, and how she blends personal training, nutrition coaching, and athletic development into a holistic experience for her athletes. Together, Steve and Alivia dive into: 🏐 How she built Orvieto Athletics from the ground up  💪 The role of strength training during in-season and off-season cycles  🌱 How she uses technology to scale online training + nutrition services  ✨ The power—and pressure—of growing a business rooted in personal brand  🚀 Her long-term vision for expanding opportunities for young athletes Whether you're an aspiring coach, a sports entrepreneur, or someone passionate about athlete development, this episode offers a fresh look at what it takes to build a thriving sports business with heart. Follow us: Paradigm Playbook Instagram Facebook YouTube

    25 min

  2. 11/19/2025

    Ep 112: Unlocking the Power of Positivity with Marcella Miciano

    In this uplifting episode of Paradigm Playbook, host Steve Cook sits down with Marcella Miciano, CEO and founder of Vivid Motivation and a certified John Gordon trainer. Marcella shares her journey from running swim schools and youth camps to launching Vivid Motivation — a company dedicated to helping teams thrive through positivity, energy, and purposeful culture-building. Together, Steve and Marcella explore the principles behind John Gordon’s bestselling book “The Energy Bus,” breaking down its 10 rules for leading stronger teams and building a successful business. They discuss how positivity directly impacts productivity, staff retention, and the bottom line — and why mindset is one of the most powerful tools a leader can cultivate. Marcella will also take the stage as a keynote speaker at the upcoming Signature Business Workshop in Orlando, where she’ll share actionable steps for applying these principles in real time. Tune in for an inspiring conversation packed with energy, insight, and practical takeaways you can bring back to your team today. Follow us: Paradigm Playbook Instagram Facebook YouTube

    24 min

  3. 10/27/2025

    Ep 111: Investing in the Signature Business Workshop with Frank Sahlein

    🎙️ In this episode of Paradigm Playbook, host Steve Cook sits down with Frank Sahlein, CEO of 3rd Level Consulting, to dive into the details of the upcoming Signature Business Workshop. Together, they break down the true value behind the investment — highlighting how the event delivers actionable strategies, expert insights, and measurable returns for business owners in the child development industry. Covering everything from marketing and HR to financial management and risk reduction, the workshop addresses every key area needed to grow and scale your business. With top industry presenters and powerful networking opportunities, this event is designed to help you strengthen operations, elevate culture, and ensure lasting success. If you're serious about taking your business to the next level, this is one episode — and one event — you don’t want to miss. 🚀 Follow us: Paradigm Playbook Instagram Facebook YouTube

    19 min

  4. 10/25/2025

    Ep 110: Growing Businesses Through Curiosity & Leadership with John Mitchell

    🎙️In this episode of Paradigm Playbook, host Steve Cook sits down with John Mitchell, an Australian entrepreneur driven by an insatiable curiosity and passion for learning. John shares valuable lessons on scaling businesses, leveraging AI and technology, and building strong teams through effective leadership and delegation. 💡 Tune in for insights on scaling businesses, the role of curiosity, and creating impactful organizational structures. Follow us: Paradigm Playbook Instagram Facebook YouTube

    22 min

  5. 10/10/2025

    Unreasonable Hospitality: How to Give the Best Service | Playmakers Replay

    What does it take to deliver truly unforgettable service? In this Playmakers Replay episode of the Paradigm Playbook Podcast, hosts David Kozak and Steve Cook unpack the powerful concept of Unreasonable Hospitality—inspired by the legendary Eleven Madison Park. Discover how going the extra mile can transform customer relationships, build loyalty, and set your sports business apart. From small, thoughtful gestures to strategic culture shifts, learn practical ways to elevate every customer interaction. Tune in for real-world insights, actionable strategies, and stories that prove hospitality isn’t just good manners—it’s good business. Follow us: Paradigm Playbook Instagram Facebook YouTube

    33 min

  6. 10/05/2025

    Ep 109: Unlocking the Power of Sponsorships & Partnerships

    🎙️ Join host Steve Cook alongside Bruce Cook as they dive into the dynamic world of sponsorships and partnerships in business. 🤝 From small entrepreneurial ventures to high-level sponsorships, they share real-world insights and proven strategies to help you elevate your brand and unlock new revenue opportunities. Discover how to: Build meaningful, lasting partnershipsLeverage storytelling to attract and retain sponsorsCommunicate effectively to maximize ROITap into unrecognized revenue streamsWhether you're part of a growing organization or an established brand, this episode offers actionable takeaways to help you master the art of sponsorships in today’s competitive landscape. Follow us: Paradigm Playbook Instagram Facebook YouTube

    33 min

  7. 09/27/2025

    Ep 108: Mastering Staff Training with Steve Cook & Christie Copeland

    🎙️ In this episode of Paradigm Playbook, host Steve Cook and co-host Christie Copeland break down what it really takes to build and train a high-performing team. From developing consistent communication strategies to leveraging tech and creating dynamic handbooks, they share real-world insights that apply across sports, business, and beyond. 👥 Learn how to: Train employees effectively in any settingCommunicate with clarity and consistencyBuild a scalable training frameworkUse your handbook as a living, evolving toolPlus, get the inside scoop on their upcoming training workshop in Orlando! Follow us: Paradigm Playbook Instagram Facebook YouTube

    25 min

  8. 09/19/2025

    Strategic Real Estate and Business Advisory with Jason Bush | Ep 107

    🎧 In this episode of Paradigm Playbook, host Steve Cook sits down with Jason Bush, founder of a commercial real estate advisory firm serving the Carolinas. Together, they unpack how strategic real estate decisions can significantly impact a business's long-term growth and enterprise value. 📈 Jason explains the value of aligning real estate strategy with business goals—covering key topics like owning vs. leasing 🏠, sale-leaseback models 🔁, and how separating business and real estate entities can unlock greater valuation. He also shares takeaways from major brands like McDonald’s 🍔 and Chick-fil-A 🐔, highlighting how intentional capital allocation fuels sustainable growth. Whether you're a business owner, investor, or entrepreneur, this episode delivers powerful insights on risk management, wealth-building, and the often-overlooked role of real estate in business strategy. Follow us: Paradigm Playbook Instagram Facebook YouTube

    30 min
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About

Welcome to Paradigm Playbook—the one company dedicated to teaching you the practices and habits of successful sports businesses. We aim to help motivated entrepreneurs merge their passion for sports with the mission of optimizing their business.

Information

  • Creator
    Steve Cook
  • Years Active
    2022 - 2025
  • Episodes
    117
  • Rating
    Clean
  • Copyright
    © 2025 Paradigm Playbook
  • Show Website
    Paradigm Playbook